It’s frustrating when I intend to post an Instagram reel on a certain day and time and simply forget. Life happens, and posting to social media isn’t always the priority. However, it’s devastating if the reel is particularly culturally relevant — i.e., wanting to post something during a company event or at a campaign launch. … Read more
When I launched my kids’ spa party bus, Luxe Gather, in 2022, it felt especially challenging given my business is fairly niche and a new concept to many. I knew that building brand awareness would be critical and that showing off the party bus experience would be valuable to help parents get a tangible sense … Read more
If you’re not an experienced content creator, it might be difficult to determine the best length for Instagram Reels to get the best results. And knowing the ideal number isn’t everything – your metrics might tell you something entirely different. In this article, we explore everything you need to know about the ideal length of … Read more
It’s a social media battle we’ve seen played out again and again. A plucky upstart, in this case, TikTok, introduces a new service to the world. In response, juggernauts like Facebook scramble to either buy the new technology or bury it by rolling out similar capabilities with their legacy products. So as TikTok became a … Read more
With 2.9 billion active users, Facebook is the most popular social network of them all – and short-form video is the hottest content format on the block. So a Reels feature was an inevitable addition. As a creator or a brand, diving into Facebook Reels could be a game-changer, getting a fresh set of eyes … Read more
Headlines: Instagram might soon introduce reels that can be up to 10 minutes long. The developers are currently testing out this feature. Instagram might make this update to rival long-form content on TikTok. We all follow two simple steps to consume video content. If we want to see short-form content, we check out reels and … Read more
Are you using Instagram for a while now, then you would know that Instagram reels are a very popular way of creating video content. Instagram reels were made as a rival to the video content platform TikTok. Just like TikTok, here you can make video content from 15 seconds up to 1 minute long. To … Read more
In a move that could redefine social media video content dynamics, the Meta-owned platform is working internally to extend the maximum length of Reels to 10 minutes. The possible new extension of Reels would allow creators on Instagram to post more in-depth content, making it competition for TikTok, X, and YouTube. 10-Minute Reels Coming To … Read more
At an advertising conference this week, Meta unveiled innovative new features for Reels, its short-form video product. Businesses can soon run ads between Reels on Instagram, an option previously exclusive to Facebook. The ads are designed to blend into the Reels experience so they don’t interrupt the user or feel out of place. Additionally, Meta … Read more
Adam Mosseri, CEO of Instagram, released a new video and blog post explaining how the Instagram algorithm works for Stories, Feeds, Reels, and Explore. In addition to ranking, it contains more information about shadowbanning, reviewing your account status, and best practices for growing an Instagram audience. The following is an update to the original video … Read more
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Last week, Meta announced plans to pause Reels Play Bonus payments — a monetization program that paid creators monthly based on the number of views their Reels received. While the program is … Read more
Wondering if you should use Instagram reels or TikTok? Both platforms are great for marketing, but you should know which works best for your unique goals. Thanks to the spontaneous and massive engagement associated with short-form video content, TikTok is seen as leading in the world of fast, creative video content. However, Instagram is fast … Read more
What Are Instagram Stories? Nowadays, social media is all about creating and sharing personalized content in the form of photos, reels, videos, and posts. From the Instagram stories, highlights, and reels, you can build up your brand name. For sharing content, tons of social media platforms are there, among which the most widely used ones … Read more
A lady gingerly dips her hand into a pool of water. Hundreds of small fish – yellow, orange, and white – are lapping the pool. Seeing the hand, the fish scramble towards it in anticipation of what it might bring. The lady looks towards the camera, her smile radiant and infectious. This is the viral … Read more
Remember when Instagram stole the whole concept of Snapchat and added Instagram Stories to its platform? The brilliant minds behind the popular photo-sharing social network did it again, but this time they capitalized on TikTok’s rising popularity and added Reels to the app. Steal, borrow, take, innovate—it doesn’t matter. Instagram Reels are here to stay, … Read more
It’s finally here. Yesterday, after two years of waiting, Instagram unveiled its Reels API to all social media management platforms. We were so excited we started building immediately and now … Today, drafting, scheduling, and auto-publishing Instagram Reels are now available in Buffer. Want to try it out? Connect your Instagram account to Buffer, for … Read more
Nowadays it’s impossible to scroll through your Instagram feed without coming across at least one — if not several — attention-grabbing videos known as Reels. Dubbed the TikTok Clone, Instagram Reels were released in 2020 and consist of short videos up to one minute long. The feature has overtaken the app’s photos-first philosophy as 91 … Read more
