In the internet age, few things shape purchasing decisions as much as online reviews. And why not? They provide authentic and honest insight that no marketing campaign could ever replicate. The modern equivalent of the all-important word of mouth, customer reviews can make or break the reputation of a local business – and make a … Read more
Google announced the release of the February 2023 Product Reviews Update. The update applies globally to eleven languages and will take approximately two weeks to fully roll out. Change to Product Reviews Guidance The February 2023 Product Reviews Update is accompanied with a clarification made to the existing Product Reviews update guidance. Google updated their … Read more
Google Developer Advocate Alan Kent says product reviews linking to multiple sellers may get a ranking boost over reviews linking to one. Kent confirmed this on Twitter in response to a question about Google’s documentation on how to write high-quality product reviews. There’s a line in the document that reads: “Consider including links to multiple … Read more
Six in ten consumers require a minimum 4+ star rating in order to consider patronizing a local business and over ⅓ say it’s the star rating that is the key differentiator between local brands. If you’re marketing a company that is just starting out or an established business that has hit a reputational rough patch … Read more
A warm welcome to Moz’s first large-scale survey on the habits of local business review readers, review writers and successful owner responses. Our survey uncovered interesting insights and actions local businesses can take to better serve their customers, earn more reviews, and build relationships. Read our free report today to peruse the findings, our thoughtful … Read more
Worried about the online reputation of your local business? Are you happy with the reviews? Wondering how you can better meet your customer’s expectations and get closer to five stars? Online reviews could make or break your business – especially in the smartphone era of on-the-go research. On June 8, I moderated a webinar with … Read more
This post was sponsored by ReviewInc, opinions expressed in this article are the sponsor’s own. You get that notification of a new review in your inbox. Next, you hold your breath and recite a short prayer before opening the email. You’re bracing yourself for a negative review. Business owners like you regularly experience this dread; … Read more
Google launches a third product review algorithm update in search results, which builds off of the product review updates introduced last year. The first product review algorithm update, which is designed to reward content with first-hand research, went live in April 2021. A second product review update followed in December. Today’s update continues Google’s efforts … Read more
Nearly every entrepreneur has at one time or another thought how amazing it would be to peer into the minds of their customers and get a clear picture of what they want most and what they dislike. Imagine how effective you could be with this kind of information. The good news is that it’s illegal … Read more
