Google has long held a firm grip on the search engine landscape, but that dominant veneer is starting to show cracks. In recent months, regulatory scrutiny, public mistrust, and rising anxiety around AI have pushed digital privacy into the spotlight. Millions of users are now evaluating their relationship with “big tech” and actively seeking alternatives, … Read more
Google Business Profile (GBP) suspensions have steadily risen since January, and as they increase, appeal resolution times have grown significantly – from about five days to nearly five weeks. As a Platinum Product Expert in the Google Business Profile Support Forums, I help small businesses navigate Google’s GBP platform. For many of these SMBs, Google … Read more
A new study on Google search behavior examines changes in clickthrough rates across industries. The data correlates with increased AI Overviews (AIOs) in Google’s search results. Research from Advanced Web Ranking (AWR) reveals that AIOs appeared in 42.51% of search results in Q4, up 8.83 percentage points from the previous quarter. With this increase, clickthrough … Read more
Google leads organic search with 94.8% traffic, but AI tools and smaller engines show growing competition. Google still dominates with 94.8% organic traffic. AI tools like ChatGPT are gaining traction in referrals. Bing and smaller search engines show steady growth. Source link
Looking back on last year, fake content has reached new highs, challenging marketers to stand out with authentic, engaging campaigns that resonate with increasingly skeptical audiences. Overly polished or shallow content – such as slick paid media attempts, spammy posts, or poorly executed AI-generated content – is increasing, creating challenges for marketers to stand out … Read more
As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the last 20 years, tech marketers have been giving away e-books and PDFs. I think Orbach would agree that this era is coming to an end. Thanks to AI, no-code, and outsourcing, the smartest tech marketers are … Read more
Content marketing is experiencing a paradigm shift. For decades, marketers have relied on the traditional funnel – a linear model designed to move consumers from awareness to action. But, as consumer behavior evolves, so must the strategies that guide them. The rigid structure of the traditional funnel no longer aligns with the complexities of modern … Read more
Human nature craves connection, so much so that we seek it almost everywhere we can find it – at social events, in our jobs, and now online in micro-communities. The desire to feel camaraderie and a sense of belonging is innate. In recent years, social media platforms have shifted from shouting into a void to … Read more
What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers at Plural Strategy surveyed marketers in the US and also conducted an analysis of published data on marketing spend and insights from the … Read more
![Social Media Marketing - The Rapid Rise of YouTube Shorts [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/Social-Media-Marketing-The-Rapid-Rise-of-YouTube-Shorts.jpg "Social Media Marketing - The Rapid Rise of YouTube Shorts")
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![Social Media Marketing - The Rise of Virtual Influencers [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/06/Social-Media-Marketing-The-Rise-of-Virtual-Influencers-Infographic.jpg "Social Media Marketing - The Rise of Virtual Influencers [Infographic]")
Americans are more and more becoming familiar with virtual influencers and considering purchasing products endorsed by virtual influencers. That’s according to a recent survey conducted by The Influencer Marketing Factory among 1,000 people age 16 and older in the United States. An infographic (below) covers key findings from the research. It looks at people’s familiarity … Read more
It’s no secret that Reddit is making major waves in the digital marketing landscape. But what does that mean for your strategy? Join us live on June 12 as we dive into how Reddit is shaping the future of search and how you can leverage it to your advantage. With Google investing $60 million to … Read more
The importance of effective data management in the dynamic field of digital marketing cannot be emphasized. The administration of tags emerged with the late 2000s exponential growth in marketing solutions in the digital realm. These tiny units of code, which are crucial for monitoring user activity and gathering data, used to be difficult to implement and … Read more
Ever feel like Hollywood is stuck on rewind? Sequels, reboots, remakes — it’s all a bit … well, repetitive. And it’s not because Hollywood is unoriginal or out of ideas. It turns out that we, as the audience, crave the comfort of revisiting what we know and love. Barbie and Top Gun? Enough said. I … Read more
Welcome to a deep dive into the dynamic landscape of conversational marketing and the rise of click-to-message adverts. In this exclusive expert interview, we’re thrilled to be joined by Ryan Dearlove, the founder of Chit Chat Agency – a leading conversational marketing firm at the forefront of this transformative wave. In an era where digital … Read more
OpenAI CEO Sam Altman responded to a request by the Federal Trade Commission as part of an investigation to determine if the company “engaged in unfair or deceptive” practices relating to privacy, data security, and risks of consumer harm, particularly related to reputation. it is very disappointing to see the FTC’s request start with a … Read more
At the end of 2022, OpenAI introduced the world to ChatGPT. Since its launch, ChatGPT hasn’t shown significant signs of slowing down in developing new features or maintaining worldwide user interest. Screenshot from Similarweb Pro, June 2023 Continue reading the history of ChatGPT with a timeline of developments, from OpenAI’s earliest papers on generative models … Read more
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Having a verified account on social media was once seen as a point of notoriety or a status symbol. Now, it’s a commodity that can be purchased. Verifying social media accounts began … Read more
