Social Media Marketing – The Rise of Virtual Influencers [Infographic]

Social Media Marketing - The Rise of Virtual Influencers [Infographic]

Americans are more and more becoming familiar with virtual influencers and considering purchasing products endorsed by virtual influencers. That’s according to a recent survey conducted by The Influencer Marketing Factory among 1,000 people age 16 and older in the United States. An infographic (below) covers key findings from the research. It looks at people’s familiarity … Read more

The Rise Of Reddit: How You Can Leverage The Platform That’s Revolutionizing Search

The Rise Of Reddit: How You Can Leverage The Platform That’s Revolutionizing Search

It’s no secret that Reddit is making major waves in the digital marketing landscape. But what does that mean for your strategy? Join us live on June 12 as we dive into how Reddit is shaping the future of search and how you can leverage it to your advantage.  With Google investing $60 million to … Read more

The Rise Of Tag Management Solutions

The Rise Of Tag Management Solutions

The importance of effective data management in the dynamic field of digital marketing cannot be emphasized. The administration of tags emerged with the late 2000s exponential growth in marketing solutions in the digital realm. These tiny units of code, which are crucial for monitoring user activity and gathering data, used to be difficult to implement and … Read more

Expert Interview: The Rise Of Social Conversational Marketing & Click-To-Message Adverts

Click-To-Message Adverts

Welcome to a deep dive into the dynamic landscape of conversational marketing and the rise of click-to-message adverts. In this exclusive expert interview, we’re thrilled to be joined by Ryan Dearlove, the founder of Chit Chat Agency – a leading conversational marketing firm at the forefront of this transformative wave. In an era where digital … Read more

OpenAI CEO Responds To FTC Investigation As AI Concerns Rise

OpenAI CEO Responds To FTC Investigation As AI Concerns Rise

OpenAI CEO Sam Altman responded to a request by the Federal Trade Commission as part of an investigation to determine if the company “engaged in unfair or deceptive” practices relating to privacy, data security, and risks of consumer harm, particularly related to reputation. it is very disappointing to see the FTC’s request start with a … Read more

History Of ChatGPT: A Timeline Of The Meteoric Rise Of Generative AI Chatbots

History Of ChatGPT: A Timeline Of The Meteoric Rise Of Generative AI Chatbots

At the end of 2022, OpenAI introduced the world to ChatGPT. Since its launch, ChatGPT hasn’t shown significant signs of slowing down in developing new features or maintaining worldwide user interest. Screenshot from Similarweb Pro, June 2023 Continue reading the history of ChatGPT with a timeline of developments, from OpenAI’s earliest papers on generative models … Read more

The Rise of Paid Verification on Social Media

The Rise of Paid Verification on Social Media

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.  Having a verified account on social media was once seen as a point of notoriety or a status symbol. Now, it’s a commodity that can be purchased. Verifying social media accounts began … Read more

The Rise of Web3 in Web Design: 8 Ways Website Development Will Change Forever

Are You Prepared for the Shift in Website Design with the Rise of Blockchain Technology?” Let’s take a deep dive into the exciting future and world of web3 blockchain technology, and its impact on website design and development. I’m going to provide you with real-world examples, and by the end you should have a clear … Read more

Small Business Search Trends On The Rise In 2022

Small Business Search Trends On The Rise In 2022

A new report from Semrush reveals searches related to small businesses, particularly ‘opening’ a small business, are on the rise. The report details the business categories and specific search queries gaining traction and offers insight into what areas of marketing businesses are investing in. Data in the report is based on the keyword and search … Read more

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