Google Analytics and Search Console data do not match. The discrepancy creates the impression that the data is inaccurate in some way. The reality is that the data is in fact accurate. The discrepancy exists in what is being tracked and how Google chooses to present it. Google Analytics Versus Search Console Reconciling Google Analytics … Read more
The SEO game has so many moving parts that it often seems like, as soon as we’re done optimizing one part of a website, we have to move back to the part we were just working on. Once you’re out of the “I’m new here” stage and feel that you have some real SEO experience … Read more
Extracting the search results into a spreadsheet is a seemingly straightforward thing. However, because of limitations on automated queries placed by Google and other search engines, it can become prohibitive to scrape the SERPs. Compounding this issue is the fact that there aren’t many tools that can do this in an easy manner that results … Read more
Google Search Console lets you look at your website through Google’s eyes. You get information about the performance of your website and details about page experience, security issues, crawling, or indexation. The Excluded part of the Google Search Console Index Coverage report provides information about the indexing status of your website’s pages. Learn why some … Read more
The right search query is a Goldilocks-style effort: Not too specific that you get no results, and not too broad that you get too many. Semantic search, meanwhile, is all about understanding what searchers throw into a search box. In other words, with semantic search, we meet searchers where they are instead of requiring them … Read more
Google offers a lesser-known advanced search command that could make your Google searching a whole lot easier. While it’s possible to use Google’s Tools menu to do the same thing, it takes six clicks to do what advanced search operators accomplish with one click. Advanced Search Operators Advanced search operators (otherwise known as search commands) … Read more
Stuck in a cycle of optimizations that don’t move the needle? This post reveals white hat techniques that can potentially double, triple, or even 10x your traffic from organic search. The Google system for ranking websites incorporates a series of algorithms designed to give the “best” results. These algorithms take into consideration many factors, including … Read more
Google Search Central updated a section of the developer support page that offers tips on how to control the site title that Google uses in the search results. The new section is about troubleshooting title tags in order to identify why Google may be changing the title links. Title Link The support page defines the … Read more
Wish you could see exactly how website changes will impact your rankings in search before they go live? Hoping that your leadership will understand the importance of your proposed SEO strategy? When it comes to implementing a successful search engine marketing strategy, there are a lot of obstacles that SEO professionals must overcome. These challenges … Read more
Google is rolling out new ways to remove personally identifiable information from search results such as phone numbers and physical addresses. This update expands on an existing policy that allows people to request the removal of personally identifiable information that’s sensitive in nature, like bank accounts and credit card numbers. Now, you can request the … Read more
Natural language processing (NLP) and natural language understanding (NLU) are two often-confused technologies that make search more intelligent and ensure people can search and find what they want. This intelligence is a core component of semantic search. NLP and NLU are why you can type “dresses” and find that long-sought-after “NYE Party Dress” and why … Read more
Brave announces a new feature called Discussions intended to eliminate the shortcomings of traditional search engines by surfacing more results from web forums. Discussions augments results in Brave Search with actual conversations related to the query. The ultimate goal is to provide users with information about what real people are saying on a topic. Brave … Read more
Google has published its annual report on search spam revealing SpamBrain, a machine learning-based spam identification system, took action on six times as many spam sites in 2021 as it did in 2020. By identifying these sites, Google claims a 70% reduction in hacked spam and a 75% reduction in gibberish spam on hosted platforms. … Read more
A member of Reddit asked if Google search was becoming worse and thousands of others responded overwhelmingly that Google search was not showing what they were looking for. The SEO community on Twitter picked up the discussion and largely agreed. Google Search Quality Has Declined, According to Users? While a few members of Reddit (referred … Read more
Search Engine Optimization (SEO) is highly important nowadays. With this, you can allow your page to be on top of any search engine result, allowing for more audiences. Increasing your rank would also increase your chances of getting organic followers and sales on your social media accounts, maximizing your profitable income. However, boosting your SEO … Read more
It’s no secret that the adventure of SEO means being in it for the long game. Optimization is a never-ending process. One day, you’re ranking at the top of the search results – and the next, your competitor publishes something new that knocks you down a rung. The promise of SEO can bring traffic, revenue, … Read more
For many years, websites have collected user data to either sell to third-party sites or use for their targeted advertising. The most well-known examples include Facebook and Google. Serving an ad or showing relevant search results about the shoes you wanted seemed like a relatively harmless use of personal data that worked to (what seemed … Read more
Google is introducing a new way to search the web using a combination of text and images at the same time. Multisearch, available as an added function in Google Lens, gives you a different way to find what you’re looking for. This tool is designed to be used for searches that aren’t as straightforward as … Read more
