Google Migrates SafeSearch Tool To Search Console

Google Migrates SafeSearch Tool To Search Console

Google integrates SafeSearch tool into Search Console, enabling website owners to manage explicit content settings alongside SEO tools. Google has moved its SafeSearch tool functionality to the Search Console platform. The SafeSearch tool allows website owners to control the level of explicit content in their search results. The integration aims to provide a more unified … Read more

Phoenix: LLMs Revive Decade-Old Visions For Search

Phoenix: LLMs Revive Decade-Old Visions For Search

No one can perfectly predict the future, but it turns out some are better at it than others. A study of over 1 million judgments from thousands of people found “super forecasters”: people who have significantly higher success rates at predictions. What separates super forecasters from lousy forecasters? They change their minds gradually based on … Read more

OpenAI’s Sam Altman On Challenging Google With AI Search

OpenAI's Sam Altman On Challenging Google With AI Search

OpenAI’s Sam Altman answered questions about challenging Google’s search monopoly and reveals that he’d rather entirely change the paradigm of how people get information rather than copy what Google has been doing it for the past twenty+ years.  His observations were made in the context of a podcast interview by Lex Fridman. What Altman proposed … Read more

TikTok’s New Creator Rewards Program Prioritizes Search Value

TikTok's New Creator Rewards Program Prioritizes Search Value

TikTok has launched its new Creator Rewards Program and introduced a Search Insights tool. The program, which was previously in beta, rewards creators based on four key metrics: Originality Play duration Search value Audience engagement The new Creator Search Insights tool provides data on trending search topics, helping you to create content that meets TikTok’s … Read more

Seo-Driven Branding: How To Use Search Insights To Craft Your Brand Story

Seo-Driven Branding: How To Use Search Insights To Craft Your Brand Story

In the digital marketing realm, grasping your audience’s preferences and behaviors demands a deep dive into search insights – it’s about decoding their likes and habits from the intel you’ve gathered. By tapping into these insights for your branding, you’re gonna make sure that not only does your brand story hit home with the people … Read more

Why Prediction Of 25% Search Volume Drop Due to Chatbots Fails Scrutiny

Why Prediction Of 25% Search Volume Drop Due to Chatbots Fails Scrutiny

Gartner’s predictions that AI Chatbots are the future and will account for a 25% drop in search market share got a lot of attention. What didn’t get attention is the fact that the claim fails to account for seven facts that call into question the accuracy of the prediction and demonstrates that it simply does … Read more

Google Search Console Adds INP Metric In Core Web Vitals Report

Google Search Console Adds INP Metric In Core Web Vitals Report

Google has announced that Interaction to Next Paint (INP), a new metric for measuring website interactivity, is now included as a key element in the Search Console’s Core Web Vitals report. As of March 12, INP replaced First Input Delay (FID) as a Core Web Vital, signaling a shift in how Google evaluates user experience. … Read more

Google To Remove “Add Me To Search” People Cards In April

Google To Remove "Add Me To Search" People Cards In April

Google has announced that it will discontinue its “people cards” feature in Google Search on April 7. The decision comes after Google realized the feature was not as helpful for users as initially hoped. People cards were introduced in 2020 to make it easier for individuals to highlight information about themselves on Google Search, such … Read more

Google Updates Search Quality Evaluator Guidelines

Google Updates Search Quality Evaluator Guidelines

Google has updated its “Search Quality Evaluator Guidelines,” a comprehensive 170-page document that serves as a framework for quality raters to assess websites effectively. The update on follows the search engine’s latest Core and Spam updates. Insights Into Trustworthiness The updated guidelines provide valuable insights into how Google determines the trustworthiness of webpages and websites. … Read more

Google Chrome Showing More Relevant Search Suggestions

Google Chrome Showing More Relevant Search Suggestions

Google has released three new features for its Chrome web browser to provide more helpful and relevant search suggestions. The features use Chrome’s access to aggregated user data to deliver crowdsourced recommendations. Overview Of New Features 1. Search Suggestions Based On Previous Searches Launching on the desktop version of Chrome, the first feature will provide … Read more

Google Confirms That Filetype Search Operator’s Missing

Google Confirms That Filetype Search Operator's Missing

Google’s filetype search operator went missing early Wednesday morning. Other search operators continue to function. SearchLiaison responds that it must be a bug. Filetype Search Operator The filetype: search operator is a way to search for results that are constrained to specific kinds of files like text, pdf, .doc files and many other kinds of … Read more

Google Releases New ‘How Search Works’ Episode On Crawling

Google Releases New 'How Search Works' Episode On Crawling

Google has published a fresh installment of its educational video series “How Search Works,” explaining how its search engine discovers and accesses web pages through crawling. Google Engineer Details Crawling Process In the seven-minute episode hosted by Google Analyst Gary Illyes, the company provides an in-depth look at the technical aspects of how Googlebot—the software … Read more

Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for). The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance. After all, getting your target audience to … Read more

5 Questions Answered About The OpenAI Search Engine

5 Questions Answered About The OpenAI Search Engine

It was reported that OpenAI is working on a search engine that would directly challenge Google. But details missing from the report raise questions about whether OpenAI is creating a standalone search engine or if there’s another reason for the announcement. OpenAI Web Search Report The report published on The Information relates that OpenAI is … Read more

Revolutionizing SEO With Google’s Search Generative Experience

Revolutionizing SEO With Google's Search Generative Experience

The advent of Google’s Search Generative Experience (SGE) is revolutionizing online search, ushering in a new era of contextualization and intuition in information discovery. This technological advancement is fundamentally changing SEO strategies, requiring professionals to adopt a new approach to content creation. The impact on users is equally significant, with AI greatly facilitating access to … Read more

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