A member of Reddit asked if Google search was becoming worse and thousands of others responded overwhelmingly that Google search was not showing what they were looking for. The SEO community on Twitter picked up the discussion and largely agreed. Google Search Quality Has Declined, According to Users? While a few members of Reddit (referred … Read more
Search Engine Optimization (SEO) is highly important nowadays. With this, you can allow your page to be on top of any search engine result, allowing for more audiences. Increasing your rank would also increase your chances of getting organic followers and sales on your social media accounts, maximizing your profitable income. However, boosting your SEO … Read more
It’s no secret that the adventure of SEO means being in it for the long game. Optimization is a never-ending process. One day, you’re ranking at the top of the search results – and the next, your competitor publishes something new that knocks you down a rung. The promise of SEO can bring traffic, revenue, … Read more
For many years, websites have collected user data to either sell to third-party sites or use for their targeted advertising. The most well-known examples include Facebook and Google. Serving an ad or showing relevant search results about the shoes you wanted seemed like a relatively harmless use of personal data that worked to (what seemed … Read more
Google is introducing a new way to search the web using a combination of text and images at the same time. Multisearch, available as an added function in Google Lens, gives you a different way to find what you’re looking for. This tool is designed to be used for searches that aren’t as straightforward as … Read more
Google Hummingbird was a rewrite of Google’s algorithm that consciously anticipated the needs of searching on mobile devices, in particular by enabling conversational search. Hummingbird set the stage for dramatic advances in search. Google never published an explainer of what Hummingbird was. However, there are records of Googlers explaining what it is. Let’s take a … Read more
Google’s John Mueller answered a question in a Google SEO office-hours video about whether rankings could be affected by a banner popup. John answered the question and then shared the technical background of why banners may have a negative effect as well as other issues related to Core Web Vitals. The answer to the question … Read more
Google may reduce the visibility of a product page if the item for sale is listed as out of stock on the retailer’s website. This is stated by Google’s Search Advocate John Mueller during a recent Google Search Central SEO office-hours hangout. A question is submitted by an ecommerce store owner asking if search rankings … Read more
Google is rolling out a new label is search results for pages that are recognized as highly cited sources. The label will appear next to pages in Top Stories and is designed to help people find credible information. Google’s new “highly cited sources” label comes just in time for International Fact-Checking Day on April 2. … Read more
Additional data from Search Console is now available through the Google Data Studio connector, allowing users to visualize traffic from more Google sources. This update is announced by Google Search Advocate Daniel Waisberg in his second post of a blog series related to Data Studio & Search Console. In case you missed it, his first … Read more
A new blog post from Pandu Nayak, Google Fellow and Vice President of Search, explains how Google Search uses MUM and BERT to serve safer search results. Highlights: Google is using MUM to better detect when the query indicates a searcher is in crisis and will begin rolling out these improvements within weeks. Google uses … Read more
Google’s John Mueller answered a question about discrepancies in Search Console query reports. John explained why page and site level reports can report different numbers of search queries than the search console query report displays. Discrepancy in Search Console Query Reports The person asking the question wanted to confirm if anonymized queries were the reason … Read more
Google’s use of alt text as a ranking factor is limited to image search. It does not add value for regular web search. This is explained by Google’s Search Advocate John Mueller during the Google Search Central SEO office-hours hangout recorded on March 18. Mueller fields several questions related to alt text, resulting in a … Read more
In the world of SEO, we talk often about technical issues and how to resolve them. We look at content strategy, keyword research, backlinks, and PR. But one thing that we don’t talk about enough is seasonal SEO – specifically its impact, and how to leverage it to improve marketing performance. A solid understanding of … Read more
John Mueller answered a question about why a site that ranked for one keyword phrase didn’t rank for what they said was a synonym for the same phrase. John answered the question in general terms, explaining how what’s important is the full context of the search query. Synonyms and Search Results Before Google Hummingbird Google … Read more
Google is working on ways to show more short-form video in search results, saying it’s a clear and concise format for satisfying certain queries. This was stated in latest Search Off The Record podcast episode by Google Product Manager Danielle Marshak, who oversees videos in search results. Marshak is joined by Gary Illyes and Lizzi … Read more
Google clarifies how performance data for pages in the ‘people also ask’ section is measured in Search Console – such as clicks, impressions, and positions. This topic is discussed during a recent Google Search Central SEO office-hours hangout. An individual named Aakash Singh joins the livestream to ask how Google Search Console tracks data for … Read more
A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year. Based on a comparison of search volume from 2021 to 2022, trends indicate that customers want things both sooner and later. If customers are out shopping in person then they want the ability … Read more
