How does YouTube SEO work? What are the steps to optimize your YouTube videos for search? The answers to these questions are simpler than you might think. While it might seem difficult to get any exposure on YouTube, you can implement certain strategies to ensure that the YouTube algorithm favors you in the search results. … Read more
Today at Google I/O, several advancements to Search were unveiled for the first time. Two of the most significant updates to Search include integrating a “Perspectives” feature and applying generative AI to enhance search results. These enhancements aim to reshape how users discover information and deepen their understanding of topics. Transformative Generative AI Screenshot from: … Read more
Learning to be the best in town at the top seven elements experts feel impact your rankings in Google’s local packs is a smart strategic foundation. Thanks to Darren Shaw who has been running the Local Search Ranking Factors survey since 2017, we all benefit from this respected annual report in which local SEO professionals … Read more
Microsoft is launching the next generation of AI-powered Bing and Edge to transform the search software category. Key characteristics of the next generation include: Transitioning from a Limited Preview to an Open Preview of Bing, thereby eliminating the trial waitlist. Enhancing the search experience from text-only to a more visual one with rich image/video answers … Read more
Brave Search, the offspring of the privacy-focused browser Brave, has announced a significant leap forward in its evolution. It now boasts complete independence from other search engines, a remarkable achievement in the world of search. Brave Search: A Brief History The journey towards independence for Brave Search began in 2021 following the acquisition of Tailcat’s … Read more
For years, Google has been the main focus of most websites’ search marketing efforts. In fact, when it comes to search engine optimization, most companies only think of Google. It is also a known fact that in some countries, there are other search engines that you need to consider. I’m sure that many readers have … Read more
With growing environmental and social issues, people are looking for ways to help create a greener future. A straightforward approach to contribute is by using environmentally-conscious search engines that aid different ecological and societal initiatives. This article examines a selection of leading eco-friendly search engines and the projects they support. Ecosia: The Green Search Engine … Read more
Google is updating its guidance on creating helpful content by adding a section dedicated to page experience. The update aims to help site owners consider page experience more holistically during the content creation process. What’s New? Google’s help page on creating helpful content has been revamped with a new section on providing an excellent page … Read more
Reports emerged yesterday that Samsung is considering replacing Google with Bing as the default search provider on its devices. However, those concerns may be unwarranted. Samsung can’t drop Google as its preferred default search engine, at least not in the US, because of Google’s Mobile Application Distribution Agreement (MADA). Google’s MADA requires all Android original equipment … Read more
Google is reportedly rushing to develop a new artificial intelligence (AI)-powered search engine in response to threats from competitors like Microsoft’s Bing. The New York Times reports this development comes as Samsung considers replacing Google with Bing as the default search engine on its devices. Losing its position as the default search provider on Samsung … Read more
Google is expanding the visibility of shipping and returns information for merchant websites in search results. To help online retailers optimize this feature, Google is improving the Shopping report in Search Console and adding new tools for monitoring and correcting structured data. Shipping Information Becoming More Important For Shoppers Customers want to know the total … Read more
Google’s CEO, Sundar Pichai, recently disclosed plans to incorporate conversational artificial intelligence (AI) into the tech giant’s main search engine. This announcement, made during an interview with The Wall Street Journal, responds to the increasing competition from AI chatbots like ChatGPT and other business pressures. The Financial Stakes Of AI Integration The competition to integrate … Read more
It’s no secret that effective Search Engine Optimization s key for a business to reach its target customers. At the same time, SEO services can require a significant investment of time and money – making it essential to get it right! In this blog post, we will discuss key strategies for optimizing your website to … Read more
In a YouTube video, Google’s Search Advocate, Daniel Waisberg, offers valuable tips on quickly spotting and analyzing the reasons for a decline in Google Search traffic. The timing of this informative guide is perfect, as Google just wrapped up its March 2023 core algorithm update. Many people are now evaluating its impact on their websites. … Read more
Google has announced a series of measures to provide up-to-date and actionable information to help people and cities cope with rising temperatures due to climate change. These initiatives include new extreme heat alerts on Google Search, the expansion of the Tree Canopy tool for urban planning, and a $5 million investment in the World Resources … Read more
Can you believe we’ve already sped through the first quarter of the new year? So much has happened, and on the strength of the warm reception this nascent local search quarterly review received in 2022, I’m going to continue the series this year. Thank you for being a reader. Let’s dive right into the most … Read more
Google announced an update to search console that provides merchants with the power to accurately gauge the search performance of their product listings and product snippets. Search console has two new ways to see the SEO impact in the SERPs, providing impression and click data from the two different search appearances. Screenshot by Google, modified … Read more
It’s been a busy week for professionals in all industries, thanks to the latest developments in AI. To help you stay updated on the latest news that may affect your work life, we have condensed the top stories you need to know – from search to social to AI – into this easy-to-digest post. This … Read more
