Today’s Ask An SEO question comes from Fadi, who asks: When Google says human first, does that mean we should search for other articles with high backlink profiles rather than keyword research when trying to find a topic to discuss? Google has told us we must provide content that exudes experience, expertise, authority, and trust … Read more
The Google Search team organized Google Search Central Live, Japan’s first in-person event since the 2019 Webmaster Conference. #SearchCentralLive Tokyo is about to begin and we couldn’t be more excited! So! Many! People! 😍 pic.twitter.com/HSOS7bFZJ3 — Google Search Central (@googlesearchc) June 16, 2023 Website owners, digital marketers, web developers, and SEO professionals attended the event … Read more
With so many people scouring the web each day looking for helpful, fast, and accurate information, it makes sense that there are plenty of great search engines that can help connect people with the resources they need. Despite more than a dozen commendable search engines defecting or merging into bigger players over the years, there … Read more
Google has recently overhauled its search spam report form to combat search quality issues. The updated form is part of Google’s approach to improving user experience by addressing problematic content such as paid links, malicious behavior, and low-quality pages. An Improved User Interface Image credit: developers.google.com, June 2023. The redesigned form makes it easier for … Read more
Google published a research paper on a new kind of dataset for training a language model to retrieve sentences that exactly answer a question within an open-ended dialogue. We don’t know if Google is using this dataset. But researchers claim it outperforms models trained on other datasets. Many research papers, like the one published for … Read more
Google recently expanded the video indexing report in Search Console, providing more specific reasons why a video may not appear prominently in search results. The search giant hopes to aid in better optimizing video content for visibility and discovery on its platforms. More Specific Feedback for Webmasters Previously, Search Console displayed a vague “Google could … Read more
Google posted a new YouTube Short, inviting more people to test Search Generative Experience through Search Labs. Google SearchLiaison also announced on Twitter that Google had made several improvements to SGE over the past two weeks. Two weeks ago, we started opening up access to SGE. Since then, we’ve made a number of quality updates, … Read more
Oftentimes, marketers focus heavily on Google when vying for traffic. This makes sense considering Google is undoubtedly the most popular search engine, with over 85% of the search market share. But that popularity makes it the most challenging search engine on which to rank highly. You’re missing critical opportunities for traffic if you neglect other … Read more
In the latest episode of the “Search Off the Record” podcast, the Google Search Relations team, comprised of John Mueller, Gary Illyes, and Martin Splitt, delved into a thought-provoking conversation around the impact of Web3 on SEO. The team provides insights and addresses the ramifications of this technology on SEO practices while acknowledging that Web3 … Read more
Google has rolled out an upgrade to Search Console, offering enhanced content performance insights for properties not linked to a Google Analytics account. This new feature includes a “growing content” report, which displays impression and clicks growth changes for top-performing content over a specific date range. This report showcases the ‘growth’ of content, as determined … Read more
Location landing pages don’t get enough respect. You set them up with your name, address, phone number & hours. Maybe you embed a Google Map for driving directions. Perhaps you write some copy that no one will read, and if you have multiple locations, you repeat the same copy on each page and just change … Read more
Google began rolling out the new Google Search Generative Experience (SGE) to people on the Search Labs waitlist. SGE adds generative AI capabilities to Google Search results. Here’s a look inside the SGE on desktop and mobile and how SGE results compare to typical Google SERP features. How To Get Access To Google SGE Via … Read more
A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space. You can maximize digital shelf space by removing silos between teams and finding synergies on how paid and organic search can work together. On May 10, I moderated a webinar with Wayne Cichanski, Vice President of Search and Site Experience … Read more
In a new video tutorial, Google Search Advocates Daniel Waisberg and Cherry Prommawin explain how to leverage Google Search Console’s reports for managing and optimizing news websites. The video provides comprehensive information about using Search Console data to achieve greater success on Google’s platforms. Performance Report: The Key To Analyzing Search Presence Waisberg begins by … Read more
Google Search Advocate Daniel Waisberg recently presented an in-depth video on bulk data exports, a feature that allows you to export, store, and analyze Search Console data. This novel solution surpasses capabilities and makes managing enormous data volumes a breeze. Here’s how. An Overview of Current Data-Exporting Solutions Before introducing the bulk data export feature, … Read more
Former search engine Neeva was acquired by data cloud platform company Snowflake, hinting at future integration of the Neeva AI search technology into their products. Neeva Neeva was founded by two former Google executives with a vision to create a search engine that didn’t show ads or sell user data. Their path to monetization was … Read more
There’s no doubt that local marketing is becoming increasingly more competitive. To outpace competitors and engage with local customers, especially when you’re a national brand, it helps to incorporate a more well-rounded approach to marketing across search, social, and reputation management. Today, even brands that operate locally are expected to provide local information on SERPs … Read more
In an unexpected turn of events, Neeva, the ad-free and privacy-focused search engine, has announced plans to shutter its consumer search operations. The company, co-founded by former Google executives Sridhar Ramaswamy and Vivek Raghunathan, announced on its website today. Neeva’s Journey Launched in 2019, Neeva aimed to disrupt the search engine market by offering an … Read more
