Getting your international SEO strategy right can be an elusive feat. There are a lot more factors at play than people give credit for, and it’s often a thankless job. A successful international SEO strategy requires a deep knowledge of your company’s commercial strategy as well as technical SEO knowledge, cultural sensitivity, and excellent data … Read more
Emotional intelligence (EQ) is important in our work and personal lives. It helps us manage and resolve conflict and support others with empathy, which in turn helps us build stronger relationships with others. EQ also helps us accept and deliver criticism calmly and be comfortable saying no, which are valuable skills we need at work. … Read more
Header tags are a fundamental element of web design and SEO, influencing user experience and search rankings. While often overlooked, these HTML tags provide a hierarchical structure to content, enhancing readability and navigation for human visitors. At the same time, header tags offer semantic signals that help search engines better understand context and key topics. … Read more
WordPress has rolled out an update with version 6.5, introducing native support for the lastmod element in sitemaps. This move streamlines search engine crawl efficiency, potentially enhancing website visibility. The announcement comes from Gary Illyes, a member of Google’s Search Relations team, who took to LinkedIn to commend the WordPress developer community for their efforts. … Read more
Job listings for SEO roles dropped 37% in the first quarter of 2024 compared to last year. Analysis by specialty job board SEOJobs.com compiled data from over 80,000 job listings posted by 4,700 employers in 2023 and early 2024. The report cites the increasing use of AI in search as a critical factor impacting SEO hiring. … Read more
The SERPs are a volatile place right now. Since March 2024, the SEO industry has seen significant disruptions, with Google rolling out its latest algorithm changes. From the deindexing of websites to the delivery of manual penalties, site owners and SEO professionals have found themselves in a tough spot as Google attempts to clean up … Read more
Getting your international SEO strategy right can be an elusive feat. There are a lot more factors at play than people give credit for, and it’s often a thankless job. A successful international SEO strategy requires a deep knowledge of your company’s commercial strategy as well as technical SEO knowledge, cultural sensitivity, and excellent data … Read more
In today’s internet-driven world, having an online presence is a make-or-break necessity for businesses of all shapes and sizes. Billions of searches happen every day on search engines like Google and Bing. These search engines are the primary way people find products, services, and information online. Search engine optimization (SEO) is about improving your website’s … Read more
AI can help brands and marketers be more efficient and productive and do things quicker, but it is not perfect and does have some drawbacks. With the rise and adoption of AI into SEO workflows, processes, and tools, SEO pros must take an ethical approach to artificial intelligence. What exactly does an ethical approach to … Read more
Whether there’s an ideal blog post length for SEO has been the subject of debate for as long as search engines have been on the web. If I may borrow a phrase from Google itself, the answer to that question is “it depends.” The two main variables to consider when deciding how long your posts … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! There is a glitch in the B2B marketing matrix, which is to say there is an opportunity for companies that fix it. Securing high-quality backlinks is one of the two most important SEO factors for … Read more
A lot is happening in the world of search right now, and for many, keeping pace with these changes can be overwhelming. The rise of chatbots and AI assistants – like ChatGPT and its new model GPT-4o, along with Google’s rollout of AI Overviews and Search Generative Experience (SGE) – is blurring the lines between … Read more
Discover the impact of cognitive bias on SEO and how to leverage the psychology of your audience to improve rankings, click-through rates, and brand reputation. Source link
Google published new documentation about their new AI Overviews search feature which summarizes an answer to a search query and links to webpages where more information can be found. The new documentation offers important information about how the new feature works and what publishers and SEOs should consider. What Triggers AI Overviews AI Overviews shows … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! The voices criticizing Google for killing small sites are shouting louder. Cases like HouseFresh or Retro Dodo garnered a lot of attention and made compelling cases. Hardcore updates and the growing rift between SEOs, publishers, and Google add kerosene to the fire. The most … Read more
Google’s Lizzi Sassman and John Mueller answered a question about Content Decay, expressing confusion over the phrase because they’d never heard of it. Turns out there’s a good reason: Content Decay is a just a new name created to make an old problem look like a new one. Googlers Never Heard Of Content Decay Google … Read more
Back when I started playing the search engine optimization (SEO) game, keyword stuffing actually worked. Since then, algorithm updates have spared only a few SEO best practices, like URL optimization. Google’s algorithm updates have shaken up the scenery of SEO. However, URL optimization has stood the test of time. This is an essential element of … Read more
Whether you’re behind the wheel of a dealership, running a tire shop, or steering any other type of automotive business, mastering SEO remains an indispensable component of a successful marketing strategy in 2024. Today’s automotive consumers are more connected and informed than ever. Moreover, the preference for organic search results over paid advertisements remains strong, … Read more
