Why Google’s 4th Quarter Results Raise Questions for SEO & PPC

Why Google’s 4th Quarter Results Raise Questions for SEO & PPC

Few professions can match a digital marketer’s perspective on what Google’s fourth-quarter results mean for SEO and online advertising. I asked six search marketers, each with over 20 years of experience in all areas of search for insights into what those results mean. What they shared indicates what SEO and advertising professionals should be paying … Read more

WordPress SEO Myths Busted: What You Really Need To Know

WordPress SEO Myths Busted: What You Really Need To Know

WordPress powers over 40% of websites globally – and why would it not? It is relatively easy to use and has expansive options when it comes to plugins and pre-built themes. But even though WordPress has been in active development and use for more than 20 years, misconceptions about WordPress SEO are rampant and many … Read more

TAM, SAM, SOM: Understanding Their Role In Enterprise-Level SEO Strategy

TAM, SAM, SOM: Understanding Their Role In Enterprise-Level SEO Strategy

Understanding total addressable market (TAM), serviceable addressable market (SAM), and serviceable obtainable market (SOM) isn’t just useful for marketers. It’s an important tool for assessing whether a business idea is viable. These metrics give various business stakeholders, including marketers and product teams, the clarity they need to evaluate whether a new product has the potential … Read more

Ask An SEO: How To Repair & Recover Negative Brand Mentions In SERPs

Ask An SEO: How To Repair & Recover Negative Brand Mentions In SERPs

This time on Ask An SEO, we’re diving into a branding question from someone dealing with negative SERP results: I have a client that recently had some financial issues and the SERP for their brand has many negative listings. Do you have any ideas for a strategy that could help to remove those listings and … Read more

5 New SEO Ranking Challenges You’re Facing Right Now [& A Fix]

5 New SEO Ranking Challenges You’re Facing Right Now [& A Fix]

This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. Struggling to adapt your SEO strategy to ever-changing AI-driven SERPs? Have the most recent Google updates left your rank-tracking methods outdated? What happens when you can no longer deliver key information on traffic sources? Generative AI (GenAI) technologies … Read more

Google Confirms Alt Text Is Not Primarily An SEO Decision

Google Confirms Alt Text Is Not Primarily An SEO Decision

Google’s John Mueller shared Jeffrey Zeldman’s Bluesky post reminding publishers and SEOs of proper alt text usage, including a link to the W3C decision tree for guidance. The most important takeaway is that the decision process for alt text is not primarily an SEO decision. The W3C (World Wide Web Consortium) is an international standards … Read more

How to Choose the Best WordPress Theme for SEO

How To Choose The Best WordPress Theme For SEO

Your WordPress theme encapsulates your brand and helps provide a good user experience. But people often forget about the search engine optimization aspect of it. A WordPress theme that isn’t SEO-friendly (or worse, is bloated and slow) can be a real hindrance in the fiercely competitive battle to land on top of the search engine result … Read more

Embark on Your SEO Treasure Hunt With Keyword Mapping

Embark on Your SEO Treasure Hunt With Keyword Mapping

Who’s up for a treasure hunt? No, we’re not after gold doubloons, but something equally valuable: top rankings on search engine results pages (SERPs). Keyword mapping will show us where X marks the spot. Your site’s content is the key to climbing SERPs and reaching your users where they are. An important element for effective … Read more

Brand Performance Unlocked: Advanced Strategies for SEO and Marketing Synergy

Brand Performance Unlocked: Advanced Strategies for SEO and Marketing Synergy

Balancing brand and performance marketing has nothing to do with giving each side its amount of time in the limelight. There’s no magic harmony you’re going to create that delivers some sort of marketing tactic equilibrium and equality. This is the most controversial article I have ever written. A lot of people reading this will … Read more

How To Accelerate Your SEO Career

Kevin Indig's Growth Memo for SEJ

Advancing your in-house SEO career can be incredibly lucrative and fulfilling. But most advice is theoretical, too high-level, and comes from people who haven’t done it. I had the good fortune of a very fruitful in-house career, leading large organizations at companies like Atlassian, G2, or Shopify. Over the recent years, I have had the … Read more

Google’s Documentation Update Contains Hidden SEO Insights

Google’s Documentation Update Contains Hidden SEO Insights

Google quietly updated their Estimated Salary (Occupation) Structured Data page with subtle edits that make the information more relevant and easily understood. The changes show how a page can be analyzed for weaknesses and subsequently improved. Subtle Word Shifts Make A Difference The art of writing is something SEO should consider now more than ever. … Read more

Website Migration SEO Best Practices To Preserve Rankings And Avoid Common Pitfalls

Website Migration SEO Best Practices To Preserve Rankings And Avoid Common Pitfalls

There are several reasons to migrate your website. They might be to enhance website security through another hosting provider, update your brand image, or improve your user experience. Whatever the reason, you’ll need to follow a migration process that allows you to update your site without compromising your SEO rankings, traffic, and revenue. Many SEO … Read more

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