Google On The SEO Value Of User Comments On Websites

Google On The SEO Value Of User Comments On Websites

Should you allow users to leave comments on your website? They could help with SEO, as long as you’re able to moderate them, Google says. This topic was addressed by Google’s Search Advocate John Mueller during the Google Search Central SEO office-hours hangout recorded on February 18. An SEO professional named Vahid Parsa joins the … Read more

57% Of North American Businesses Still Don’t Have An SEO Strategy

57% Of North American Businesses Still Don't Have An SEO Strategy

A recent survey of 600 U.S. and Canadian small to medium-sized business owners and their employees has revealed that 57% do not have an SEO strategy – and 23% have no plans to create one this year. The Pollfish survey commissioned by UpCity found that just 44% of businesses currently have an SEO strategy in … Read more

Google Web Stories – The New AMP?

Google Web Stories - The New AMP?

Google’s push for adoption of Web Stories is drawing comparisons to AMP, another lightweight web technology that received a similar push in its early years. With AMP no longer receiving the support it used to, along getting de-emphasized in search results, people are asking if the Web Stories format is here to take its place. … Read more

One Month With $3,000 In SEO Budget For A Local Business

One Month With $3,000 In SEO Budget For A Local Business

There are few things more frustrating for a marketer who specializes in SEO than a client or employer who wants instant results on a tight budget. After all, SEO is a long-term game. It requires patience and strategy. Nonetheless, this scenario happens all the time. So, as marketers, we have to know how to adapt … Read more

No SEO Bonus For Keyword-Based Domains

No SEO Bonus For Keyword-Based Domains

Google’s John Mueller answered a question on Reddit about ranking benefits of using the keywords in the domain name. Mueller confirmed that there’s no SEO bonus for keywords in the domain and listed reasons why not to use keyword-based domains. Mueller lists valid reasons why keywords in domains don’t provide a ranking bonus and why … Read more

Good Core Web Vitals Scores Won’t Improve Indexing

Good Core Web Vitals Scores Won’t Improve Indexing

Having good Core Web Vitals scores won’t necessarily lead to improved indexing of your webpages in Google’s search results. This is stated by Google’s Search Advocate John Mueller during a recent Google Search Central SEO office-hours hangout. A question is asked regarding Core Web Vitals and whether the scores can impact site quality, therefore affecting … Read more

What’s The Best Way For SEO, Topic Experts & Writers To Work Together?

What's The Best Way For SEO, Topic Experts & Writers To Work Together?

In this edition of Ask An SEO, Zach from Wichita writes us: “How would an SEO specialist write a content brief for an industry expert with very little writing experience? Or how should my company structure our content writing process when we have an SEO person, industry expert, and content writer/editor?” Great question, Zach. Before … Read more

4 Important Business Benefits Of An International SEO Strategy

4 Important Business Benefits Of An International SEO Strategy

My last column highlighted some critical actions necessary to execute a successful International Search Engine Optimization strategy. This time, let’s take a look at the specific business benefits of creating that strategy, and its alignment with the organization’s strategy as a whole. A well-articulated strategy forms the foundation for all activities within the organization, and … Read more

17 Free SEO Tools For Site Audits

17 Free SEO Tools For Site Audits

It takes the assistance of technology to analyze data, conduct research, validate code, and conduct other SEO site audit checks at scale. The good news is that these tools don’t have to put your SEO budget into the red. There are plenty of perfectly adequate, free SEO tools available to publishers and SEOs on a … Read more

Top 17 SEO Podcasts For 2022

Top 17 SEO Podcasts For 2022

Podcasts are a great way to keep up with the latest events in SEO. It’s a fast-moving space involving a wide range of activities, which is reflected in these top SEO podcasts chosen for 2022. In addition to on-page optimization, SEO in 2022 is about content, AI, analytics, CMS, enterprise-level solutions, and avoiding burnout. A … Read more

Google On The SEO Impact Of Dates In Title Tags

Google On The SEO Impact Of Dates In Title Tags

Google’s Search Advocate John Mueller addresses whether including publishing dates in webpage title tags has any impact as far as SEO is concerned. This topic is discussed during a recent Google Search Central SEO office-hours hangout. An SEO professional, who’s working on a website that reports on currencies, asks Mueller if he should include dates … Read more

SEO + Influencer Marketing + Affiliate Marketing

We know SEO works. We know Influencer Marketing works. We know Affiliate Marketing works. In 2022, these three come together to give your business the extra boost needed to outperform your competitors. And, we’re going to help you capitalize on these tactics. Join Adam Riemer, CEO of Adam Riemer Marketing, Regina Fischedick, Senior Partner Manager … Read more

How to Create a Website Structure That Enhances SEO and Boosts Your Rankings

The better and more logical your site structure, the greater UX, SEO, and other benefits you’ll see. Deciding how your website should be structured takes time and careful thought. In this guide, you’ll learn what website structures are and why they’re important. We’ll dive into the four types of website structures and how you can … Read more

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