Do you know which SERP features are trending in your industry? Is your business showing up in those SERP features? Are you optimizing for the factors that will generate the most traffic? The competition for prime real estate on Google’s search results page is fierce. On February 23, I moderated a sponsored webinar presented by … Read more
With the onset of the COVID-19 pandemic, the ability to order online has become an essential feature for every webpage and business listing. Pre-pandemic, the primary goal of local search engine optimization (SEO) was to drive visibility and foot traffic to a location. Now businesses are focused on providing a seamless omnichannel experience to allow … Read more
The secrets behind the Google algorithm and its ranking factors have been the subject of heated debate for almost a quarter of a century. For most of that time, the results were just 10 blue links, and the debate focused on inbound links and keyword density. From the vantage point of 2022, and with hindsight … Read more
Microsoft Bing announced that the popular WordPress SEO plugin Rank Math is integrating the IndexNow instant indexing protocol. A publisher doesn’t even need to have an API key or a Bing Webmaster Tools account. Rank Math automatically takes care of the IndexNow API all on its own. Rank Math WordPress SEO Plugin Rank Math is … Read more
![The Key To SEO Success: Effortless Expectation Setting [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/02/sejshow-featured-image-ep263-sponsored-62037a7fdc9ae-sej.jpg "The Key To SEO Success: Effortless Expectation Setting [Podcast]")
“Can’t you just call Google and tell them we want to be on the first page?” “I’ve just read an article that says we should do x, y, z, and now I’m the expert.” Sound familiar? Whether you’re at an SEO agency or are an in-house SEO professional, it can feel challenging to set and … Read more
Google addresses whether the changing your website hosting provider to one in a new location can impact SEO and search rankings. This topic is addressed in the latest installment of the Ask Googlebot video series on YouTube. The following question is submitted to Google’s Search Advocate John Mueller: “Does migrating a website hosting location affect … Read more
Security headers are easily overlooked in website audits. While some may say that website security is not an SEO-related concern, it does become SEO-related when a site becomes hacked and search traffic dwindles to zero. Security headers should be a top concern of everyone who publishes anything on the Internet. The good news is that … Read more
Technical SEO requires technical and analytical skills together with a good understanding of how Google and other search engines work. A technical SEO must be familiar with the most popular CMS systems and know at least the basics of HTML, CSS, and JavaScript. In addition to that, a good technical SEO should know the fundamental … Read more
There’s a powerful intersection that occurs between a customer and a business. The customer has a distinct need and they’re seeking a solution. As if guided by the gods of commerce, they encounter a business that doesn’t just have a solution—it offers the solution. It’s the ultimate win-win whenever customers and businesses connect in this … Read more
Should you allow users to leave comments on your website? They could help with SEO, as long as you’re able to moderate them, Google says. This topic was addressed by Google’s Search Advocate John Mueller during the Google Search Central SEO office-hours hangout recorded on February 18. An SEO professional named Vahid Parsa joins the … Read more
A recent survey of 600 U.S. and Canadian small to medium-sized business owners and their employees has revealed that 57% do not have an SEO strategy – and 23% have no plans to create one this year. The Pollfish survey commissioned by UpCity found that just 44% of businesses currently have an SEO strategy in … Read more
Google’s push for adoption of Web Stories is drawing comparisons to AMP, another lightweight web technology that received a similar push in its early years. With AMP no longer receiving the support it used to, along getting de-emphasized in search results, people are asking if the Web Stories format is here to take its place. … Read more
There are few things more frustrating for a marketer who specializes in SEO than a client or employer who wants instant results on a tight budget. After all, SEO is a long-term game. It requires patience and strategy. Nonetheless, this scenario happens all the time. So, as marketers, we have to know how to adapt … Read more
Google’s John Mueller answered a question on Reddit about ranking benefits of using the keywords in the domain name. Mueller confirmed that there’s no SEO bonus for keywords in the domain and listed reasons why not to use keyword-based domains. Mueller lists valid reasons why keywords in domains don’t provide a ranking bonus and why … Read more
Having good Core Web Vitals scores won’t necessarily lead to improved indexing of your webpages in Google’s search results. This is stated by Google’s Search Advocate John Mueller during a recent Google Search Central SEO office-hours hangout. A question is asked regarding Core Web Vitals and whether the scores can impact site quality, therefore affecting … Read more
In this edition of Ask An SEO, Zach from Wichita writes us: “How would an SEO specialist write a content brief for an industry expert with very little writing experience? Or how should my company structure our content writing process when we have an SEO person, industry expert, and content writer/editor?” Great question, Zach. Before … Read more
My last column highlighted some critical actions necessary to execute a successful International Search Engine Optimization strategy. This time, let’s take a look at the specific business benefits of creating that strategy, and its alignment with the organization’s strategy as a whole. A well-articulated strategy forms the foundation for all activities within the organization, and … Read more
It takes the assistance of technology to analyze data, conduct research, validate code, and conduct other SEO site audit checks at scale. The good news is that these tools don’t have to put your SEO budget into the red. There are plenty of perfectly adequate, free SEO tools available to publishers and SEOs on a … Read more
