Google’s Ex-CEO on AI: What SEOs Should Pay Attention To

Google’s Ex-CEO on AI: What SEOs Should Pay Attention To

Former Google CEO Eric Schmidt said that the trajectory of AI is both “enticing” and “frightening.” He emphasized that AI is not just an evolution of technology, it’s about shaping the future of humanity. His comments reflect how the highest levels of technology leaders think about AI and carry implications for how this will play … Read more

Survey Shows Where SEOs Get Their Clients

Survey Shows Where SEOs Get Their Clients

Aleyda Solis recently published the results of her SEOFOMO survey that revealed actionable facts about where SEOs are getting their clients, what kinds of clients they’re getting and how they’re promoting themselves to get more clients. Aleyda Solis (LinkedIn) is a popular digital marketer specializing in International SEO. She publishes the SEOFOMO + MarketingFOMO Newsletters, … Read more

The Big Disconnect: Charting The Growing Disconnect Between Google And SEOs

Kevin Indig's Growth Memo for SEJ

SEO Twitter reacted strongly when I shared Sundar Pichai’s statements about Search Generative Experience (SGE) from Alphabet’s Q1 earnings call (bolding mine): “Based on our testing, we are encouraged that we are seeing an increase in search usage among people who use the new AI overviews as well as increased user satisfaction with the results.” “People question … Read more

2023 Google Algorithms & SEO’s Future: Powerful Predictions For 2024

2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024

From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023. With all of these changes, you need to stay ahead to keep your website performing at a high level in 2024. Watch this on-demand webinar as we explore the major … Read more

WordPress Interview: How SEOs & Publishers Can Improve WordPress

WordPress Interview: How SEOs & Publishers Can Improve WordPress

A full-time sponsored contributor to WordPress discussed how publishers and members of the search marketing community can influence WordPress so that it’s more useful for all the things they want it to do. The person I spoke with was Naoko Takano, a full-time sponsored WordPress contributor whose focus is on contributor experience improvement. She has … Read more

3,890 SEOs Shared The Latest Trends: Here Are The Results

3,890 SEOs Shared The Latest Trends: Here Are The Results

If you’re wondering what to focus your SEO efforts on next year, our third annual State of SEO report has the first-party data you need to guide your SEO strategy. This past year, the industry underwent a series of transformative changes, presenting both potential challenges and promising opportunities for SEO professionals. Find out the key … Read more

The Way People Search the Web is Changing: 4 Stats Marketers & SEOs Should Know [HubSpot Data]

The Way People Search the Web is Changing: 4 Stats Marketers & SEOs Should Know [HubSpot Data]

Remember when it felt like Google was the only way you could to find information online? Those days are over. Now people are flocking to other channels, like social media, to answer their questions. Leading them are Gen Z and Millennials, as 29% of the combined group prefer to search for information on social platforms … Read more

Why SEOs Need to Embrace AI

A poll on LinkedIn on the impact of AI in SEO

It’s no question that the AI conversation has dominated the SEO community during the last year. The implications of this new technology are both extremely exciting and a little scary at the same time. At Go Fish Digital, we’ve been following these trends closely and refining our processes around the possibilities that AI brings. Within … Read more

SEO’s Whisper Network Hasn’t Stopped Conference Harassment. What’s Next?

SEO’s Whisper Network Hasn’t Stopped Conference Harassment. What’s Next?

In the spirit of sunlight as the best disinfectant – let’s talk about the news coming out of a Brighton SEO afterparty. To the ‘freelancer’ I had to ask to “GO AWAY” repeatedly at the #BrightonSEO party yesterday – DO NOT TOUCH WOMEN YOU DON’T KNOW!! A tap on the shoulder – fine. Hand around … Read more

Poll Implies Most SEOs Don’t Disavow Spammy Links

Poll Implies Most SEOs Don't Disavow Spammy Links

An informal and non-scientific poll on Twitter indicates that most SEOs, by a significantly large margin, ignore spammy links rather than spend time disavowing them. The subsequent comments aligned with the poll results, but some SEOs shared how their approach was more nuanced and why disavowing makes sense to them under specific circumstances. Link Disavow … Read more

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