How Google Changes Your Searches (A Study of 10,000 Queries)
Uncover the intricacies of Google’s search result modifications, revealing how Google strives to understand and meet searcher intent beyond literal keyword matches. Source link
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How Plural Keywords Impact Search Intent For Ecommerce [Data Study]
![How Plural Keywords Impact Search Intent For Ecommerce [Data Study]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/How-Plural-Keywords-Impact-Search-Intent-For-Ecommerce-Data-Study.png "How Plural Keywords Impact Search Intent For Ecommerce [Data Study]")
When SEO pros are trying to optimize content, they have a choice to make: Do I choose the singular version or the plural one as my primary keyword? Can I rank for both versions of the keywords on the same page, or do I need a new one? Having worked in SEO for over a … Read more
How Long Should An SEO Migration Take? [Study]
![How Long Should An SEO Migration Take? [Study]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/How-Long-Should-An-SEO-Migration-Take-Study.png "How Long Should An SEO Migration Take? [Study]")
Website migrations, specifically domain migrations, are often seen as one of the more complex parts of SEO. As SEO pros, we are tasked with mitigating as many risks and variables as possible so that the business doesn’t see organic performance issues – either at all or for a longer than necessary period of time. Over … Read more
Google Launches Digital Futures Project To Study Impact Of AI
In a bid to understand the far-reaching implications of artificial intelligence (AI), Google announced the launch of the Digital Futures Project. The initiative is designed to amalgamate insights from diverse sectors, including academia, public policy, and civil society, to shed light on AI’s opportunities and challenges. At the heart of this endeavor is a $20 … Read more
What Are Good Google Ads Benchmarks In 2023? [STUDY]
![What Are Good Google Ads Benchmarks In 2023? [STUDY]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/What-Are-Good-Google-Ads-Benchmarks-In-2023-STUDY.png "What Are Good Google Ads Benchmarks In 2023? [STUDY]")
“Is this a good click-through rate for our campaigns?” “Why is our cost per conversion high? Is this in line with our competitors?” “What’s a good conversion rate?” “Why was performance down yesterday?” How many times do you get asked these questions in a week? A month? Nothing’s more frustrating than getting these questions from … Read more
What Diners Write About Most: A Study of Restaurant Review Place Topics
Marketing a restaurant? You already know what a huge role online reviews play in your reputation, rankings, and revenue, with 98% of US adults reading this content and 86% writing it. You may have read that there’s a demonstrable Google local ranking boost when a brand-new restaurant gets its first ten reviews. You may also … Read more
ChatGPT’s Humor Isn’t Quite Human Yet, Study Finds
ChatGPT is known for its ability to generate text that mirrors human conversation, making it a widely adopted tool for various industries, including digital marketing. Yet, a recent study calls into question the model’s ability to generate and understand humor, a key component in engaging and connecting with audiences. The research conducted by German researchers … Read more
Neuroscience Study Reveals DOOH Ads Can Strengthen Campaigns Running On Social Media
In the world of advertising, marketers are constantly searching for innovative ways to engage their target audience and maximize the impact of their campaigns. The rise of social media has provided a powerful platform for reaching and interacting with consumers, but recent research in neuroscience suggests that combining social media campaigns with “digital out-of-home” (DOOH) … Read more
28 Case Study Examples Every Marketer Should See
Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it’s not easy to create case studies that your audience can’t wait to read. In this post, we’ll go over the definition of a case study and the best examples to inspire you. … Read more
Study: Which Link Metric Correlates Closest to Organic Visibility?
Throughout my career, most of my teams’ digital PR strategies for clients have consisted of closing link gaps, creating new ones, and earning as many high-tier links as possible. The goal was always the same: get our clients’ websites to the top of the search engine result pages (SERPs) and outranking their competitors. To that … Read more
How We Increased a Client’s Leads by 384% in Six Months by Focusing on One Topic Cluster [Case Study]
Content marketing is an essential part of any SEO strategy. Without it, how are you going to attract customers looking for answers to their questions, and who are potentially in the market for your products or services? At Tao Digital Marketing, we’ve recently generated some great results for one of our clients operating in the … Read more
Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs Study
A new study by Patrick Stox, Brand Ambassador at Ahrefs, finds that, on average, Google Search Console hides the keyword term for 46.08% of clicks. The study examined one month of data across 146,741 websites, involved close to 9 billion total clicks, and reveals that Google likely leaves many longtail keyword data hidden from GSC … Read more
Planning Social Media Campaigns For Every Holiday: A Case Study with Letterbox Gifts
One of the most tried-and-true social media strategies is to build a content calendar around celebrations, events, and holidays. This is especially the case for UK-based gifting company Letterbox Gifts. They’re a women-led business that aims to make sending gifts to friends & family easy and enjoyable, offering a range of curated and hand-wrapped gifts … Read more
Tackling 8,000 Title Tag Rewrites: A Case Study
Let’s take an in-depth look at Moz.com title tags that were re-written by Google, including three case studies where we managed to fix bad rewrites. Source link
