Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. Segmenting by customer lifecycle lets you deliver personalized messages to new subscribers, repeat buyers, or lapsed customers—meeting their needs at the right time. When done well, this approach builds loyalty and keeps … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! The objectives and key results (OKR) goal-setting framework is a relatively simple concept; the challenge lies in implementing it within a culture that isn’t used to team autonomy and alignment. OKRs helped Google become the … Read more
Entertainment viewing habits have changed dramatically in recent years, leading search ad platforms to introduce connected TV (CTV) video ad opportunities alongside standard video and display ads. Both Google Ads and Microsoft Ads provide advertisers with convenient access to a wide range of inventory and scale through their platforms. What’s especially useful is that CTV … Read more
![Public Relations - Seven Tips for Running a Successful PR Campaign [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/Public-Relations-Seven-Tips-for-Running-a-Successful-PR.jpg "Public Relations - Seven Tips for Running a Successful PR")
All too often, PR campaigns begin with great expectations but end up falling flat. How can you avoid that fate? An infographic (below) from Media Update looks at what it takes to run a PR campaign that reaches the right people and benefits the business. Specifically, it explores seven keys to success: setting the right … Read more
Client meetings are one of the keys to success for any SEO consultant or marketer. In this edition of Moz’s educational Next Level series, Meghan shows you how to use Moz Pro to prepare for and run a successful meeting with your clients. Source link
Matthew Stibbe, CEO of Articulate Marketing, told me, “Community is not the cult of celebrity. It’s a reciprocal thing. It is about building connections, true connections, and developing those connections into relationships.” He’s exactly right: communities help you share your brand identity, engage with members to build and deepen relationships and help you share content … Read more
Does developing a link building plan sound daunting? Steal the blueprint I’ve used to create successful link building strategies for my clients. Source link
What do B2B marketers and salespeople need from each other to execute successful account-based marketing ( ABM) strategies? To find out, Iron Horse surveyed 400 B2B marketing and sales decision-makers. Some 55% of marketers say salespeople should be involved in the content creation process in order to execute ABM successfully, and 50% of salespeople say … Read more
![How Brands Can Have Successful Agency Relationships [Part 1]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/05/How-Brands-Can-Have-Successful-Agency-Relationships-Part-1.png "How Brands Can Have Successful Agency Relationships [Part 1]")
Welcome to the first of a two-part (and possibly more in the future) article series. I hope you gain some valuable insights for your brand or organization. I’m writing these articles from my point of view, having been on the agency side for nearly two decades. I’m the first to admit that I’m not perfect, … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Today, there’s no shortage of opinion on how to do B2B marketing. From the latest podcasts and blog posts to social media and the LinkedIn echo chamber, you’re spoiled for choice. “Unleash the power of … Read more
For those embarking on a website migration, keep in mind the importance of meticulous planning coupled with flexibility and constant communication with stakeholders. This will let your migration unlock new potential and achieve unparalleled growth. Source link
Not sure what to focus on to improve your website’s rankings? Wondering which tactics can lead to quick SEO wins? Instead of optimizing 800+ meta descriptions and calling it a day, there are easy ways you can win the heart of your clients and save time doing it. Watch our on-demand webinar for an exclusive … Read more
Your every step will be counted when you are on a business trip. The value of planning to make the deal can be unmatched if you can crack the deal. However, a successful business trip is a dream for many. Well, traveling to Dubai can be exciting and productive for us! But that will only … Read more
Most people working in SEO will tell you that we have just been through an exceptional period of change and rapid learning required. From the explosion of generative AI – first from ChatGPT and then Bard running to catch up. The Google updates that were unrelenting. And Universal Analytics finally being deprecated and switched off, … Read more
![Learn The Secrets Of Building A Successful Agency [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/02/Learn-The-Secrets-Of-Building-A-Successful-Agency-Webinar.jpg "Learn The Secrets Of Building A Successful Agency [Webinar]")
Building a successful agency can be tricky. Especially these days. Ever wonder how other agencies did it? Jon Ball and Page One Power are pulling back the curtain to reveal how they grew to become a $10 million agency. Want to grow your agency, too? Join our upcoming webinar on February 14, and learn the … Read more
Embark on the exciting journey of creating your online marketplace with guidance from experts in the field. This comprehensive guide brought to you in association with https://syndicode.com/online-marketplace-development/, is designed to help you transform a basic marketplace concept into a flourishing and profitable online enterprise. We’ll take you through the key stages of market analysis, the … Read more
In the rapidly evolving landscape of education, EdTech platforms have carved out a significant and successful niche. This success is not a coincidence but a result of specific factors that align with contemporary educational needs and technological advancements. The appeal of EdTech platforms extends beyond traditional classrooms, reaching learners of all ages and backgrounds. From … Read more
Starting a YouTube channel in 2024 can be an exciting and rewarding venture, whether you’re aiming to share your passions, build a brand, or simply create a community around your content. With the platform constantly evolving, it’s crucial to stay ahead of the curve. In this comprehensive guide, we’ll walk you through the essential steps … Read more
