3 Nonprofit Marketing Tactics For Small Businesses To Try

3 Nonprofit Marketing Tactics That Every Small Business Should Try

In my journey working with both small businesses and nonprofits, I’ve seen firsthand the unique challenges each faces. While they may seem worlds apart, the similarities are striking — both grapple with burnout, a need for steady growth, and a reliance on outside financing, whether it’s from lenders or donors.  Small business owners often ask, … Read more

Ad Copy Tactics Backed By Study Of Over 1 Million Google Ads

Ad Copy Tactics Backed By Study Of Over 1 Million Google Ads

Mastering effective ad copy is crucial for achieving success with Google Ads. Yet, the PPC landscape can make it challenging to discern which optimization techniques truly yield results. Although various perspectives exist on optimizing ads, few are substantiated by comprehensive data. A recent study from Optmyzr attempted to address this. The goal isn’t to promote … Read more

How to Use AI Personalization Tactics to Scale Marketing Growth

How to Use AI Personalization Tactics to Scale Marketing Growth

AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? As businesses grow, marketing teams often find themselves caught in a balancing act: scaling their efforts to reach more customers, while still trying to maintain the campaign personalization strategies … Read more

15 Growth Marketing Tactics to Turbocharge Your Startup

15 Growth Marketing Tactics to Turbocharge Your Startup

Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. Julian Shapiro is the founder of numerous startups, including Demand Curve, a growth marketing training program that began life as a Y Combinator investment. He’s also a former marketing columnist for TechCrunch. You can follow him on his website … Read more

AI Media Planning: 6 Expert Tactics You Can't Ignore

AI Media Planning: 6 Expert Tactics You Can't Ignore

It may sound weird, but I can’t think of AI media planning without thinking of the 1999 Robin Williams movie Bicentennial Man. OK, fine, I can’t think of artificial intelligence (AI) in general without it coming to mind, but I can explain. The movie follows the “life” of Andrew, a robot purchased to do household … Read more

Future-Proof Your Website: 3 Must-Have AI Tactics for Marketing Leaders

Future-Proof Your Website: 3 Must-Have AI Tactics for Marketing Leaders

Which AI tactics will keep your site relevant and engaging as website strategies shift from broad audience capture to hyper-personalization? The days of designing websites solely for broad audience capture and search engine optimization are well behind us. The future now lies in hyper-personalization, where websites cater to the specific needs and preferences of each … Read more

Four Differentiated Marketing Tactics Using Community and Audience

Four Differentiated Marketing Tactics Using Community and Audience

Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they’re valuable for marketers. In the latest episode of Marketing Against the Grain, we experimented with ChatGPT to develop a differentiated marketing strategy for acquiring … Read more

How I’m Scaling My Business with AI: The Exact Tools, Tactics, and Prompts

How I'm Scaling My Business with AI: The Exact Tools, Tactics, and Prompts

My purpose as a business owner is to help other small businesses scale in simple and sustainable ways. So, when there is a new technology that I think can help entrepreneurs get more done in less time, reduce their expenses, and increase their profitability, I am 100 percent for it. I see AI as being … Read more

Boost Your Email List: 3 Easy Tactics to Expand Your Reach

Boost Your Email List: 3 Easy Tactics to Expand Your Reach

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. What keeps you up at night? If one of those things is building an email list, you’re not alone, my friend. I spent years (and lost MANY thousands of dollars) procrastinating my own email … Read more

24 Effective Link Building Tactics That Work In 2024

24 Effective Link Building Tactics That Work In 2024

1. Check Your Direct Competitors’ Backlinks Since link building helps your site rank higher, we can assume that the highest-ranking sites on SERPs have lots of good backlinks. The same is true for your competitors who rank higher than you. And if there are a lot of authoritative sites linking to them, wouldn’t it be … Read more

10 Law Firm Marketing Tactics For Business Building In 2024

10 Law Firm Marketing Tactics For Business Building In 2024

The legal industry is more competitive than ever, requiring law firms to leverage a blend of advanced technology and refined marketing tactics to stay ahead. A blend of SEO tactics to improve organic visibility and PPC advertising to target high-intent audiences can give you the edge. Modern marketing strategies require personalized approaches that resonate with … Read more

2024 SEO Tools & Tactics To Refresh Your Strategy & Boost Performance

2024 SEO Tools & Tactics To Refresh Your Strategy & Boost Performance

This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. With AI taking the digital world over, constant Google algorithm changes, and growing competition, how can you shift your strategy to keep up? Constant changes mean SEO professionals need to find new ways to reach SEO success in 2024. … Read more

10 Law Firm Marketing Tactics For Business Building In 2024

10 Law Firm Marketing Tactics For Business Building In 2024

The legal industry is more competitive than ever, requiring law firms to leverage a blend of advanced technology and refined marketing tactics to stay ahead. A blend of SEO tactics to improve organic visibility and PPC advertising to target high-intent audiences can give you the edge. Modern marketing strategies require personalized approaches that resonate with … Read more

Amazon Sellers: Inventory Tips & Tactics For 2024 Success

Amazon Sellers: Inventory Tips & Tactics For 2024 Success

Inventory has always played a significant role in the way you sell on Amazon. Running out of inventory can impact your organic ranking and can impact your advertising strategy. Besides the potential loss of sales, poor inventory control also impacts the amount of inventory Amazon will allow you to send into the Fulfillment by Amazon … Read more

Amazon Sellers: Inventory Tips & Tactics For 2024 Success

Amazon Sellers: Inventory Tips & Tactics For 2024 Success

Inventory has always played a significant role in the way you sell on Amazon. Running out of inventory can impact your organic ranking and can impact your advertising strategy. Besides the potential loss of sales, poor inventory control also impacts the amount of inventory Amazon will allow you to send into the Fulfillment by Amazon … Read more

2024 SEO Success Guide: Tools & Tactics To Refresh Your Strategy & Boost Performance

2024 SEO Success Guide: Tools & Tactics To Refresh Your Strategy & Boost Performance

This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. With generative AI and constant Google algorithm changes, how can you shift your strategy quickly enough to keep up? How do you stay on top of the latest SEO trends, while maximizing your site performance? 2023 has forced SEO … Read more

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