The Developer’s Technical Guide to Coding Dark Mode Emails

Litmus

We all know by now that Dark Mode is here to stay, with more than 35% of subscribers opening emails in Dark Mode. There are many benefits of Dark Mode: it reduces eye strain, enhances battery life on devices, and can improve focus by providing a less distracting interface. But despite its growing popularity, many … Read more

How to Use AI for Technical SEO, Straight from HubSpot's Tech SEO Team

How to Use AI for Technical SEO, Straight from HubSpot's Tech SEO Team

HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as helpful assistants in their jobs. When it comes to technical SEO and AI, specifically, I set out to answer three burning questions: Are SEO folks using AI? If so, how? … Read more

Technical SEO Strategy: Expert Tips To Maximize Website Performance

Technical SEO Strategy: Expert Tips To Maximize Website Performance

Wondering why your carefully crafted content isn’t climbing the search rankings?  You might be overlooking a crucial piece of the puzzle: technical SEO.  It’s easy to get lost in content optimization and on-page SEO, but the real game-changer lies behind the scenes.  Technical SEO is basically the backbone of your website’s performance, ensuring that search … Read more

Website Health Checkup: Maximizing Technical SEO Performance In 2024

Website Health Checkup: Maximizing Technical SEO Performance In 2024

In today’s digital landscape, a healthy, technically sound website is the key to SEO success.  However, ensuring your site is optimized for maximum performance is no easy feat, as SEOs, developers, UX pros, content leaders, marketing, and C-suite members must all be in alignment. Maintaining your website’s technical health isn’t just about ranking well in … Read more

Diving Deep Into Technical SEO for Ecommerce (My Takeaways)

Diving Deep Into Technical SEO for Ecommerce (My Takeaways)

As of 2023, there are over 26.5 million ecommerce websites around the world. Talk about a competitive industry. It’s hard not to be intimidated by the sheer number of ecommerce sites shoppers have to choose from, especially since I’m in the process of launching my own ecommerce business — a vintage home goods store. The … Read more

Top 3 SEO Checklists For On-Page & Technical SEO In 2024

Top 3 SEO Checklists For On-Page & Technical SEO In 2024

This post was sponsored by Wix. The opinions expressed in this article are the sponsor’s own. In the last 18 months, conversations about SEO have been dominated by artificial intelligence. New ways of working and new user journeys for search visitors have come to the forefront. In 2024, we can clearly see that there’s a … Read more

Google Offers 3 Tips For Checking Technical SEO Issues

Google Offers 3 Tips For Checking Technical SEO Issues

Google published a video offering three tips for using search console to identify technical issues that might be causing indexing or ranking problems. Three Tips For Troubleshooting Technical Issues Google’s three tips for troubleshooting technical issues are: Check if page is indexed or indexable Check if page is duplicate or if another page is the … Read more

Google: Fix Technical Issues Before Chasing The ‘Next Big Thing’

Google: Fix Technical Issues Before Chasing The 'Next Big Thing'

In search engine optimization (SEO), where the focus often swings toward the latest trends and advanced tactics, Google’s Search Off The Record podcast team recently reminded everyone to get the basics right first. Martin Splitt, Gary Illyes, and John Mueller of Google’s Search Relations team explained that many websites still need help with basic technical … Read more

Technical SEO Is Not Going Away

Technical SEO Is Not Going Away

Google Search Advocate John Mueller recently affirmed the ongoing importance of technical SEO, countering claims that its significance is dwindling. His statement comes in response to a comment on X, formerly Twitter, claiming that technical SEO is becoming less critical. The Debate over the Importance of Technical SEO Mueller commented on X, responding to Yiğit … Read more

Technical Marketing: Best Practices and Career Tips

Technical Marketing: Best Practices and Career Tips

You’ll need a solid technical marketing strategy if you sell a complex product or service. This type of marketing requires a firm understanding of the technical aspects behind your product. You’ll also need to communicate complex processes clearly. Without technical expertise, your marketing team will have a difficult time developing content that resonates with your … Read more

Your Ultimate Guide To A Successful Technical SEO Audit [Workbook + Ebook]

Your Ultimate Guide To A Successful Technical SEO Audit [Workbook + Ebook]

We get it – running a technical SEO audit on your website can be a tedious task. But we know how vital it is to a site’s overall performance and search ranking. The thought of diving into all the details of your site can be overwhelming; plus, you need to be thorough if you want … Read more

4 Technical SEO Tips For Multilingual Websites

4 Technical SEO Tips For Multilingual Websites

Multilingual websites extend content in multiple languages, empowering audiences to access information in their preferred language. On the other hand, they help businesses maximize their reach and engagement with global audiences. But that’s not all! By implementing the best technical SEO practices, businesses can unlock a treasure trove of greater benefits. For instance, strategic optimization … Read more

20 Essential Technical SEO Tools For Agencies

20 Essential Technical SEO Tools For Agencies

Technical SEO tools are plentiful. However, tools are just part of the equation. Tools are useless without an experienced technical SEO professional to guide the strategy and ensure successful results. But, within the hands of an experienced professional, tools can do many wondrous things. From scaling a site’s SEO effortlessly to creating content, it’s possible … Read more

The Importance Of Performing Technical SEO Audit For Your Website

The Importance Of Performing Technical SEO Audit For Your Website

To be successful online, it’s essential to ensure that your website is up to date with the latest trends and techniques in search engine optimization (SEO). Most websites are neglected in this area, leading to poor results and ultimately driving visitors away. This article will outline what a technical SEO audit is and why performing … Read more

6 Best Enterprise Tools & Platforms For Technical SEO

6 Best Enterprise Tools & Platforms For Technical SEO

Having a strong technical infrastructure helps search engines crawl and index your content. By improving the technical aspects of a website – such as site structure, file compression, and load time – technical SEO can help boost your website’s visibility and organic traffic. While it’s possible to perform many technical SEO tasks manually, several tools … Read more

Technical Issues Usually Not a Trigger for Core Update Problems

Technical Issues Usually Not a Trigger for Core Update Problems

Google’s John Mueller affirmed that technical issues don’t generally cause a ranking loss after a core update. Mueller said that core update ranking problems are more associated with quality issues and offered examples of the kinds of perceived quality issues that a core update isn’t sensitive too. Overhauled Website Just Prior to Core Update The … Read more

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