From the role of AI in SEO, the rise of AI Overviews, and significant Google updates, 2024 saw many changes in the world of search. Brace yourself for a new era in 2025. Watch on-demand as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top … Read more
This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. Which hosting service is best for agencies? How do I uncover what will be best for my clients in 2025? What features should my hosting service have in 2025? Hosting has evolved well beyond keeping websites online. Hosting providers … Read more
WordPress has held the dominant share of the content management systems (CMS) market since it was launched in 2003. Currently, the popular platform stands at 62.2% market share, according to W3Techs, which offers the most reputable and trustworthy data source. But in the last two years, WordPress has seen it’s market share start to reduce … Read more
Looking for guidance to create an SEO strategy in 2025? Discover the top SEO trends with predictions from 23 search experts. Source link
![The Future Is 360°: Trends And Tactics For Comprehensive Marketing In 2025 [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/The-Future-Is-360°-Trends-And-Tactics-For-Comprehensive-Marketing.png "The Future Is 360°: Trends And Tactics For Comprehensive Marketing")
Feeling the pressure to keep up with shifting marketing dynamics? You’re not alone. In today’s competitive landscape, a unified, 360° marketing strategy is the key to success. It’s time to connect every channel, message, and tactic to achieve your overarching business goals. Join us for an exclusive webinar where industry experts from Rhapsody and their … Read more
As we enter the holiday season, October’s data reveals significant shifts and stabilization across industries in AI Overviews (AIOs). Critical insights from October reveal growth in certain sectors, stability in others, and strategic changes in content types and sources. These insights offer actionable strategies for marketers aiming to optimize for AIOs during this critical period. … Read more
This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a niche concept, reserved for selective people. Well, those days are long gone! Today, the landscape is buzzing with activity, as brands and … Read more
Enterprise SEO in 2025: Key Trends and Strategies to Stay Ahead – Search Engine Journal Skip to content Source link
Google’s click-through rates (CTRs) experienced notable changes across industries and search categories in Q3, according to a report from Advanced Web Ranking. This report compares Q3 data to the previous quarter. It shows how CTRs can vary and what that means for website traffic. Key Findings: Branded searches on mobile saw a 1.07 percentage point … Read more
If there’s one thing that became clear throughout 2024, it’s that SEO volatility isn’t temporary. Working with less traffic is the new normal as Google and Microsoft forge ahead with AI integrated into their search engines. Sustained Changes In Search The meaning of the word “search engine” seems to be changing, too. Some audiences use … Read more
What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers at Plural Strategy surveyed marketers in the US and also conducted an analysis of published data on marketing spend and insights from the … Read more
Google Search Central published new documentation on Google Trends, explaining how to use it for search marketing. This guide serves as an easy to understand introduction for newcomers and a helpful refresher for experienced search marketers and publishers. The new guide has six sections: About Google Trends Tutorial on monitoring trends How to do keyword … Read more
Google’s Daniel Waisberg and Omri Weisman share three tips for improving both online and offline marketing strategies. They explain how to leverage Google Trends search data to make better decisions about products, optimize strategies, understand consumer behavior, and focus marketing efforts for a higher ROI. Google offers three tips: How To Benchmark Against Competitors Analyzing … Read more
Paid media has had its share of challenges alongside the disruption in SEO this year. We reached out to seven PPC experts to understand what’s happening in the industry and how marketers can prepare for the year ahead. To get the full rundown on trends for next year, download the PPC Trends 2025 ebook. In … Read more
![16 B2B Social Media Marketing Strategies for Any and Every Industry [Social Media Trends Report Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/b2b-social-media-marketing-featured.webp.webp "16 B2B Social Media Marketing Strategies for Any and Every")
B2B social media marketing often gets a bad rap. It’s treated like the strict school principal of business. It’s seen as boring and “unfun.” It won’t let you tell jokes, talk to your friends on social media, or break with tradition. (And it certainly wouldn’t let you chew gum in class if it could.) However, … Read more
Google emailed users to communicate that it is ending the Google Trends subscriptions for trend alerts, warning that the program will no longer be available beginning on October 29, 2024 and that all existing alerts will end. Google Trends is popular with many users, especially those who are digital marketers. Aleyda Solis posted about it … Read more
Google published a video tutorial with seven tips for using Google Trends to research and share keyword and topic data. The tutorial shows how to find hidden filters and search tools in the Trends interface and explains how they help identify actionable data. The seven ways to explore and share are: Punctuation By Language Comparison … Read more
Google has updated its Trending Now tool in Google Trends, offering faster and more comprehensive search data. The tool now detects more trends, covers more countries, and provides more visualization and filtering options. These changes further enhance Google Trends’ value for marketers, researchers, and anyone seeking real-time insights into search behavior. Updates To ‘Trending Now’ … Read more
