16 B2B Social Media Marketing Strategies for Any and Every Industry [Social Media Trends Report Data]

16 B2B Social Media Marketing Strategies for Any and Every Industry [Social Media Trends Report Data]

B2B social media marketing often gets a bad rap. It’s treated like the strict school principal of business. It’s seen as boring and “unfun.” It won’t let you tell jokes, talk to your friends on social media, or break with tradition. (And it certainly wouldn’t let you chew gum in class if it could.) However, … Read more

Google Quietly Cancels Google Trends Subscriptions

Google Quietly Cancels Google Trends Subscriptions

Google emailed users to communicate that it is ending the Google Trends subscriptions for trend alerts, warning that the program will no longer be available beginning on October 29, 2024 and that all existing alerts will end. Google Trends is popular with many users, especially those who are digital marketers. Aleyda Solis posted about it … Read more

Google Trends Update: Faster, Smarter, More Customizable

Google Trends Update: Faster, Smarter, More Customizable

Google has updated its Trending Now tool in Google Trends, offering faster and more comprehensive search data. The tool now detects more trends, covers more countries, and provides more visualization and filtering options. These changes further enhance Google Trends’ value for marketers, researchers, and anyone seeking real-time insights into search behavior. Updates To ‘Trending Now’ … Read more

Improve Your Site With The Latest Organic Traffic Benchmarks & Search Trends

Improve Your Site With The Latest Organic Traffic Benchmarks & Search Trends

How do you know if your website is doing as well as your competitors in search results? Join us on August 14 for a webinar that will reveal the latest organic search traffic benchmarks, trends, and insights for 2024.  This session, brought to you by Conductor, is designed to help you fine-tune your SEO and … Read more

How Each Generation Shops in 2024 [New Data from Our State of Consumer Trends Report]

How Each Generation Shops in 2024 [New Data from Our State of Consumer Trends Report]

Understanding your audience is a hard job, but decoding the Gen Z, Gen X, Boomers, and Millennial shopping habits is where the real challenge lies. All generations shop differently, so you need to do some deep research to find out how things function in their “worlds.” To help you determine where to meet audiences where … Read more

We Need to Talk About Personalization: Evolution & Trends

We Need to Talk About Personalization: Evolution & Trends

What do you think we’re talking about when we say the words “email personalization”? Are you thinking about merge tags or dynamic content? Segmentation and automation? Profile or behavior-based automations? Or all of the above? While the technology, functionality, and overall options you have available when it comes to personalizing an email has changed—we’re still … Read more

Disruptive AI Video Trends that are Transforming Marketing in 2024

Disruptive AI Video Trends that are Transforming Marketing in 2024

AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition? If you’ve been following the latest buzz in AI marketing trends — and you should be — you know that AI video tools are at the forefront of this change. … Read more

Behind Viral Food Brands: Do Trends Matter in CPG Design?

Behind Viral Food Brands: Do Trends Matter in CPG Design?

Graza. Fishwife. Brightland. If you’ve never heard of them, just walk into a local specialty store — you’re guaranteed to spot some of these brands, with packaging so aesthetically pleasing they make you feel like walking inside an Instagram feed. Gander helped build the Graza brand from scratch, an olive oil that comes in a … Read more

Research Confirms Google AIO Keyword Trends

Google AI Overviews

New research by enterprise search marketing company BrightEdge reveals dramatic changes to sites surfaced through Google’s AI Overviews search feature and though it maintains search market share, the data shows that AI search engine Perplexity is gaining ground at a remarkable pace. Rapid & Dramatic Changes In AIO Triggers The words that trigger AI Overviews … Read more

6 Community Management Trends To Know in 2024

6 Community Management Trends To Know in 2024

Brands build online communities around their target audiences. As consumer preferences change and technological advances offer more and more opportunities, community management strategies change alongside them. In this piece, I’ll go over community management trends to be aware of in 2024 and how you can adapt them for yourself. Community Management Trends in 2024 1. … Read more

New YouTube Feature Aims To Spark Viral Trends In Shorts

New YouTube Feature Aims To Spark Viral Trends In Shorts

YouTube tests “Add Yours” sticker for Shorts, allowing creators to start trends and viewers to respond. YouTube is testing an “Add Yours” sticker for Shorts. The feature allows creators to initiate trends and viewers to respond. It’s currently available to a limited number of channels. Source link

Post-SEO: Influencer and Content Trends Redefining Marketing in 2024

Post-SEO: Influencer and Content Trends Redefining Marketing in 2024

Are you noticing your traffic from Google starting to go down? Algorithm updates in 2024 have shaken traditional SEO. Recent Google algorithm updates are disrupting search engine optimization (SEO), shifting the focus from traditional tactics and long-tail informational queries. Founders and CMOs are now turning to content and community-driven strategies to boost engagement and visibility. … Read more

Top SEO & Content Marketing Trends To Future-Proof Your Strategy

Top SEO & Content Marketing Trends To Future-Proof Your Strategy

What are the key SEO and content marketing trends you should prioritize in 2024 and beyond? Join us and find out!  With search taking on a more human-first and user-centric approach, powered by AI intelligence and collaboration, now’s the time to adapt your strategy.   That’s why on June 18, we’re hosting a live webinar with … Read more

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