Google announced the release of the February 2023 Product Reviews Update. The update applies globally to eleven languages and will take approximately two weeks to fully roll out. Change to Product Reviews Guidance The February 2023 Product Reviews Update is accompanied with a clarification made to the existing Product Reviews update guidance. Google updated their … Read more
On August 25, Google started rolling out the Helpful Content Update, an ongoing effort to reward sites with “people-first” (i.e. not written specifically for SEO) content. MozCast measured rankings flux peaking at 92°F on August 26, which sounds relatively high, but this is what the two weeks on either side of the update looked like: … Read more
Google updated its structured data documentation for Editorial Product Review webpages. There is now a new Pros and Cons structured data that makes sites eligible for an enhancement in search. This change to Google’s structured data for product reviews can significantly impact product review websites. Only editorial product review sites can have an enhanced listing … Read more
Google confirms the July 2022 product review update, the fourth in a series of updates targeting low-quality reviews, is now rolling out. The update begins rolling out today, July 27 and concludes within two to three weeks. Google made the announcement on Twitter while linking to the official page for search ranking updates. Today we … Read more
Ten years have passed since Google introduced the Penguin algorithm and took a stronger stance on manipulative link-building practices. The algorithm has had a number of updates and has become a real-time part of the core Google algorithm, and as a result, penalties have become less common, but still exist both in partial and site-wide … Read more
Google confirms the core algorithm update it began rolling out on May 25 is officially complete. Now you can get an accurate assessment of the impact. The announcement of the completed rollout went out at 3:44 a.m. EST, though it’s possible you’ve noticed effects of the update prior to today. If that’s the case, and … Read more
Google confirms a broad core algorithm update, called the May 2022 core update, is rolling out today. Today, we’re releasing a broad core update, as we do several times per year. This update is called the May 2022 core update. Learn more: https://t.co/7kFklwdkAb — Google Search Central (@googlesearchc) May 25, 2022 Core updates are designed … Read more
Google’s John Mueller affirmed that technical issues don’t generally cause a ranking loss after a core update. Mueller said that core update ranking problems are more associated with quality issues and offered examples of the kinds of perceived quality issues that a core update isn’t sensitive too. Overhauled Website Just Prior to Core Update The … Read more
Google announced it will be using artificial intelligence (AI) and a machine learning (ML) model to automatically update business hours and real-world road information. The goal of these initiatives is to provide users with more up-to-date information about neighborhood changes. Harnessing The Power Of AI For More Accurate Information Though research into AI began in … Read more
Google Hummingbird was a rewrite of Google’s algorithm that consciously anticipated the needs of searching on mobile devices, in particular by enabling conversational search. Hummingbird set the stage for dramatic advances in search. Google never published an explainer of what Hummingbird was. However, there are records of Googlers explaining what it is. Let’s take a … Read more
Google launches a third product review algorithm update in search results, which builds off of the product review updates introduced last year. The first product review algorithm update, which is designed to reward content with first-hand research, went live in April 2021. A second product review update followed in December. Today’s update continues Google’s efforts … Read more
Google confirms the page experience update finished rolling out to desktop search results. Now it’s time to assess the impact. The update started rolling out on desktop on February 22, making it a nine-day rollout concluding on March 3. By comparison, the launch of the page experience update on mobile took two and a half … Read more
Google’s Page Experience algorithm update for desktop search results is now rolling out “slowly,” the company confirms. The update is scheduled to finish rolling out by the end of March. The page experience update is now slowly rolling out for desktop. It will be complete by the end of March 2022. Learn more about the … Read more
