In the most recent episode of Google’s podcast “Search Off the Record,” Search Liaison Danny Sullivan joins the show to discuss a timely topic. Coinciding with the rollout of Google’s August 2023 core algorithm update, Sullivan addresses common questions and misconceptions about ranking systems. This article overviews the 34-minute episode, highlighting the most relevant insights. … Read more
Google has updated its best practices guide for Performance Max campaigns to include new strategies tailored for retail marketers. The guide outlines how retailers can create and optimize Performance Max campaigns, transition from Smart Shopping and Local campaigns, and leverage reporting to gain insights. After reviewing and comparing the updated Performance Max best practices guide … Read more
To enhance mobile user’s search experience, Google has unveiled new features and updates for the Chrome mobile browser. These enhancements suggest related content, highlight trending topics, and expand search suggestions. Get Search Suggestions Chrome on iOS and Android platforms now offers search suggestions relevant to the webpage a user is viewing. This feature provides a … Read more
Google has announced several new features for its Google Analytics 4 platform aimed at helping app developers better understand user behavior and optimize their marketing campaigns. The features provide more robust audience segmentation tools, additional performance uplift capabilities, and improved measurement for iOS campaigns. According to a statement released by Google, the updates will give … Read more
Google has updated its Product Ratings policies, effective August 28, 2023, on artificial intelligence (AI) and automated content. Kudos to Duane Forrester, who spotted and shared the policy update on Twitter. Automated And AI-Generated Reviews The addition clarifies that reviews generated by an automated program or AI application are not allowed and should be flagged … Read more
Microsoft Advertising made several announcements in the past month about advertising capabilities for July 2023. These updates span from unveiling Predictive Targeting, an AI-based tool for increasing ad conversions, to expanding Property Promotion Ads to include vacation rentals. Learn how Microsoft plans to help advertisers reach more customers with greater efficacy and cost savings. 1. … Read more
Over the weekend, Google updated its privacy policy to allow the company to collect and analyze information people share online to train its AI models. Google says it will use this information to improve its services and develop new AI-powered products. The update to Google’s privacy policy reads: “Google uses information to improve our services … Read more
Microsoft Advertising is tightening policies, adding enforcement details, restricting ads due to laws. New rules target medical, adult, gambling, and alcohol promotions. Microsoft Advertising is updating its policies to strengthen user protection. The company is clarifying how it enforces policies and penalties for violations. New regulations will restrict some types of advertising in certain countries. … Read more
To advance AI capabilities in the workplace, OpenAI announced a series of updates to its pioneering generative AI models, GPT-3.5 Turbo and GPT-4. These enhancements, which include the revolutionary introduction of new function calling capability, improved steerability, extended context for GPT-3.5 Turbo, and a revised pricing structure, aim to provide developers with an expanded toolbox … Read more
Google posted a new YouTube Short, inviting more people to test Search Generative Experience through Search Labs. Google SearchLiaison also announced on Twitter that Google had made several improvements to SGE over the past two weeks. Two weeks ago, we started opening up access to SGE. Since then, we’ve made a number of quality updates, … Read more
Google has updated the guidance on Cross-Domain Canonicals for Syndicated content; however, the guidance for syndicated news remains the same. Cross-domain Canonicals A canonical link element is a way to tell search engines that a webpage should not be considered the original source of the content, that it should be considered a duplicate page and … Read more
Google updated their Search Central Documentation to on verifying Googlebot, adding documentation about user-triggered bot visits, information that was missing from previous Googlebot documentation, which has created confusion for many years, with some publishers blocking the IP ranges of the legitimate visits. Newly Updated Bot Documentation Google added a new documentation that categorizes the three … Read more
Google is updating its guidance on creating helpful content by adding a section dedicated to page experience. The update aims to help site owners consider page experience more holistically during the content creation process. What’s New? Google’s help page on creating helpful content has been revamped with a new section on providing an excellent page … Read more
Google updated the developers documentation for the product structured data to add requirements that will make a site eligible to display product return policies in the in the merchant listing experiences. Merchant Listing Experiences The update applies to a set of rich results that are exclusive to merchants that’s called the merchant listing experiences. Examples … Read more
![Talking AI, SEO & IndexNow Updates With Bing [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/Talking-AI-SEO-IndexNow-Updates-With-Bing-Podcast.jpg "Talking AI, SEO & IndexNow Updates With Bing [Podcast]")
IndexNow and AI are changing the face of SEO. What do you need to know about it? How do you prepare? Fabrice Canel, Principal Program Manager for Microsoft Bing, will join our Founder, Loren Baker, on the Search Engine Journal Show to discuss how IndexNow works and ways to incorporate it into your SEO strategy, … Read more
Google announced an update to search console that provides merchants with the power to accurately gauge the search performance of their product listings and product snippets. Search console has two new ways to see the SEO impact in the SERPs, providing impression and click data from the two different search appearances. Screenshot by Google, modified … Read more
Although often underrated or reduced to a “networking platform,” LinkedIn has the potential to help you drive traffic to your website, increase brand awareness, and boost your revenue. How? Through LinkedIn sponsored updates or ads. In this comprehensive guide to LinkedIn sponsored updates, we’ll tackle the big questions — what are LinkedIn sponsored updates, how … Read more
Google updated their Search Central Discover documentation to replace guidance about E-A-T with new guidance that shifts the focus toward recommending content that is helpful. The clarification in the guidance coincides with a simultaneous update to the Helpful Content System guidance that adds a mention of Google Discover content. Google Discover is Part of Search … Read more
