Ways

Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors

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Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors

Tip #1. Boost Relevance: Use Industry-Specific Conversion Signals To Customize Google Ads Messaging Increasing clicks is as easy as increasing how relevant your ads are to your potential customers. Sounds easy, but when you’re managing different brands, many industries, or multiple brick-and-mortar locations, it can quickly become difficult to understand exactly what each individual person … Read more

How to Get Verified on Instagram: 2 Ways To Get Your Blue Check

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How to Get Verified on Instagram: 2 Ways To Get Your Blue Check in 2025

As much as it can seem like a status symbol to be verified, there are also really practical reasons to have a verified Instagram account. Verification helps with engagement, can help Instagram users find real sources of news, and can stop impersonation, among other things. Getting verified adds credibility to any account — so it’s … Read more

How to Get More Followers on Pinterest: 20 Ways to Grow in 2025

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How to Get More Followers on Pinterest: 20 Ways to Grow in 2025

It might not be the most obvious social media platform choice when it comes to building your brand as a creator or business. But, when used right, Pinterest could become the most effective platform in your social media toolbox. A bold statement, but I stand by it. That’s because Pinterest has what many other social … Read more

Google AIO: 4 Ways To Find Out If Your Brand Is Visible In Generative AI [With Prompts]

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Google AIO: 4 Ways To Find Out If Your Brand Is Visible In Generative AI [With Prompts]

This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. Imagine this in the time of Google AIO: A potential customer asks Google Gemini, ChatGPT, or Perplexity AI for the best SEO tools, top e-commerce platforms, or leading digital agencies. Your brand has dominated traditional search rankings for … Read more

U.S. DOJ Antitrust Filing Proposes 4 Ways To Break Google’s Monopoly

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U.S. DOJ Antitrust Filing Proposes 4 Ways To Break Google’s Monopoly

The plaintiffs in an antitrust lawsuit against Google filed a revised proposed final judgment for the judge in the case to consider. The proposal comes after a previous ruling where the court determined that Google broke antitrust laws by illegally maintaining its monopoly. The legal filing by the plaintiffs, the United States Department Of Justice … Read more

3 Ways AI Is Changing PPC Reporting (With Examples To Streamline Your Reporting)

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3 Ways AI Is Changing PPC Reporting (With Examples To Streamline Your Reporting)

PPC reporting has always been both essential and frustrating. It’s essential to keep clients engaged by informing them of the results you’re driving. But it’s also frustrating because of data discrepancies, cumbersome analysis, and the time required to share understandable, jargon-free reports with different stakeholders. Fortunately, AI is turning these obstacles into opportunities by filling … Read more

Marketing Spend Optimization: Expert Ways to Optimize Your Marketing & Ad Spend

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Marketing Spend Optimization: Expert Ways to Optimize Your Marketing & Ad Spend

I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed. It stuck with me because, ironically, that’s when smart marketing spend becomes more critical than ever. Without it, companies risk spiraling deeper into inefficiency and lost opportunities. Is your audience … Read more

How to Build Discipline in 6 Easy Ways

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How-to-Build-Discipline-in-5-Easy-Ways

There are many aspects of starting a business.  People will be quick to tell you about the importance of marketing, different sales techniques, and everything you need to know about getting a product to market. But in truth, without the necessary discipline, all the information becomes much less important. However, discipline is not something you … Read more

8 Ways You Can Implement AI to Improve Customer Service

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Implement-AI

Implementing AI in customer service can transform how businesses interact with their customers by enhancing efficiency, personalization, and scalability.  There are a multitude of different AI strategies you can use, from chatbots for instant responses, sentiment analysis for emotional insight, data analytics for actionable insights, predictive support, and personalization engines – AI offers practical ways … Read more

6 Ways to Build a Community on Facebook

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Ways to Build a Community on Facebook

The importance of a strong social media following cannot be overstated. Building relationships on platforms like Facebook can lead to greater customer loyalty and brand growth, not to mention more authority and trust for new customers. Whether you’re a founder, a social media manager, or you work for non-profit organizations, learning how to build a … Read more

SEO for Startups: Clever Ways to Grow Organically

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SEO-For-Startups

Starting a new business is exhilarating, but it can also be daunting – especially when it comes to building your online presence. With a tight budget, limited resources, or SEO expertise, you might be wondering how to get your brand noticed. SEO, or Search Engine Optimization, is a cost-effective way to attract your target audience, … Read more

9 Ways to Implement a Loyalty Program That Actually Works

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Loyalty-Program-That-Actually-Works

Loyalty programs are everywhere today, and for good reason: they work. When done right, loyalty programs can increase customer retention, drive more sales, and boost brand reputation without a huge marketing budget.  However, not all loyalty programs are created equal.  You need to understand your customer’s wants and needs in order to set up a … Read more

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