How to Be Confident: 8 Data-Backed Ways to Overcome Imposter Syndrome

Illustration of woman feeling confident

Looking to build confidence? You’ve come to the right place. Whether you’re looking to overcome low confidence for an overall sense of well-being or for something specific, like acing a job interview, there are a variety of ways to boost your confidence. Read on for science-backed strategies to help you overcome self-confidence issues and cultivate … Read more

Referral Traffic: 7 Ways to Drive It (And Get More Leads!)

Referral Traffic: 7 Ways to Drive It (And Get More Leads!)

Referral traffic is a powerful and often overlooked way to give your website a competitive edge. In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO), pay-per-click advertising (PPC), blogging, and social media marketing. The problem is that SEO takes time to work, PPC is expensive, Google is oversaturated with blog … Read more

Creating a Fulfilling Workplace: 5 Guaranteed Ways to Boost Job Satisfaction on Your Team

Creating a Fulfilling Workplace: 5 Guaranteed Ways to Boost Job Satisfaction on Your Team

Job satisfaction is like a warm, cozy blanket on a cold winter day. It‘s waking up and being excited to go to work. It’s the feeling of achievement and gratification after completing a task. In other words, job satisfaction is the degree of joy and fulfillment a person attains from their selected occupation. Would you … Read more

10 Ways To Get the Most Out Of Business Networking Events

10 Ways To Get the Most Out Of Business Networking Events

Whether it’s Pubcon or MozCon, Dreamforce, or SXSW, SEO conferences and business networking events can be a great way to freshen up your skills, tune into industry trends, and connect with other professionals. In fact, getting the most out of networking events requires more than just listening to panels and handing out your business cards. … Read more

6 Ways To Optimize Your PPC Performance

6 Ways To Optimize Your PPC Performance

PPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what exactly is PPC optimization? After paid search campaigns are launched, running, and collecting data, optimizations begin. Pay-per-click (PPC) optimization is the process of reviewing, analyzing, and editing campaign elements to improve performance based on business … Read more

8 Ways that Video Marketing is a Game-Changer for Digital Marketers in 2023

As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. Your goal is to develop extremely powerful strategies that engage with the target audience and deliver exceptional results. In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video … Read more

3 Ways To Block Google From Indexing AI Chatbot Content

3 Ways To Block Google From Indexing AI Chatbot Content

Google Search Advocate John Mueller suggests three ways to prevent potentially inaccurate AI chatbot content from being indexed. Website owners should be mindful of potential issues caused by AI chatbots that could impact the visibility and search presence of their websites. Mueller suggests the use of a ‘robotted iframe’, ‘robotted JavaScript file/resource’, or ‘data-nosnippet’ to … Read more

3 ways to adapt content for the era of social media entertainment

3 ways to adapt content for the era of social media entertainment

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. And as a result, so has the role … Read more

6 Ways ChatGPT Can Improve Your SEO

6 Ways ChatGPT Can Improve Your SEO

Most of the discourse surrounding the impact of artificial intelligence (AI) on SEO has been about content creation. This makes perfect sense. Large language models (LLMs) have fundamentally changed the speed at which businesses and individuals can produce blog posts, marketing copy, social media posts and much more. I am not the first to provide … Read more

8 Ways To Supercharge Your Alt Text SEO Strategy 

8 Ways To Supercharge Your Alt Text SEO Strategy 

Alt text. You know it’s important for SEO. In fact, Google has stated that alt text is a ranking factor. And with the increasing rise of visual search, describing your images for web crawlers has taken on even more importance. But beyond a short sentence describing the image, how do you make your alt text … Read more

Best Ways To Optimize Content For On-Page SEO

Best Ways To Optimize Content For On-Page SEO

On-page SEO optimization is the key to success in today’s digital landscape. Whether you’re aiming for higher search engine rankings or running a successful online campaign, optimizing your content is crucial. Creating the kind of content that Google and searchers are looking for, is just one part of the job done. Without practicing on-page SEO … Read more

5 Ways Marketing Strategy Will Set You Free

Imagine this: You’re a marketer, and you’re constantly chasing the next big thing. You’re always on the lookout for the latest trend, the newest platform, the freshest idea. You’re running on a hamster wheel of “on-demand” marketing, and it’s exhausting.  You’re always reacting, never planning. You’re always behind, never ahead. Sound familiar? Now, what if … Read more

9 Simple Ways to Write a Good Introduction Sentence

9 Simple Ways to Write a Good Introduction Sentence

There’s a lot of material out there about writing a great headline. But what about writing a good introduction sentence? Compelling readers to read the article is an art form in itself. And if you don’t do it well, you’re missing out on potential subscribers, leads, and customers. In this post, we’ll share how to … Read more

5 Powerful Ways Marketers Are Using AI To Boost SEO & Content Marketing [+Tools]

5 Powerful Ways Marketers Are Using AI To Boost SEO & Content Marketing [+Tools]

When you compare what customers say they want to what your business offers – you might find a mismatch between the words you use to market your business versus the terms your customers use. AI tools, such as Conversation Intelligence, can help you: Accurately discover useable, hyper-relevant key terms and phrases from conversations. Quickly summarize … Read more

8 Ways To Leverage AI To Improve Lead Generation

In today’s digital age, businesses are constantly seeking innovative ways to improve their lead generation strategies. Traditional methods can be time-consuming and may not always yield the desired results. However, with advancements in artificial intelligence (AI), businesses now have the opportunity to enhance their lead generation efforts and drive better outcomes. In this article, we … Read more

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