How to Market an Ebook: 21 Ways to Promote Your Content Offers

How to Market an Ebook: 21 Ways to Promote Your Content Offers

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn’t getting too many downloads or leads, your marketing might be the problem. In order to be successful, your offer must be compelling enough that it practically begs users to opt-in. Read on to discover the best … Read more

3 Exciting Ways To Safely Embrace AI-Generated Content & Opportunities

3 Exciting Ways To Safely Embrace AI-Generated Content & Opportunities

This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. Wondering how to best integrate AI into your marketing workflow? Unsure which parts of your content creation strategy can be safely delegated to machine learning? You’re not alone. While 46% of business owners resort to AI to craft … Read more

6 Ways to Earn Trust From Consumers Who Share Data With Your Brand [Data]

6 Ways to Earn Trust From Consumers Who Share Data With Your Brand [Data]

In 2023, having the right data can make or break your brand. But, for good reason, consumer data is harder than ever to get. As data privacy regulations continue to tighten and third-party data channels are phased out, just 29% of consumers say they trust brands with their data. While businesses should want the data of … Read more

5 Actionable Ways To Improve The ROI Of Your SEO Strategy

5 Actionable Ways To Improve The ROI Of Your SEO Strategy

Search engine algorithms and rules are constantly changing – how can you keep your SEO strategy performing ahead of your competitors? How can you boost organic search results and increase ROI in 2023? Keeping the SEO fundamentals at the forefront of your strategy while prioritizing your SEO efforts for the most rewarding outcome is vital. … Read more

Three Ways to Turn Prospects into Instant Clients or Leads

We’ve said it before and we’ll say it again: Conversions are your bottom line. You can have the best SEO, the best relationships, and more social shares than you’d ever thought possible, but it all won’t mean much if no one is converting.  For many companies, conversions mean making a purchase, but the term can … Read more

6 Proven Ways To Ensure Your Data Is Protected During Emergencies

Data is one of the most valuable assets for businesses and individuals alike. However, data can also be vulnerable to disasters like floods, fires, earthquakes, cyberattacks, or theft. If you lose your data due to an emergency, you may face serious consequences, such as financial losses, legal issues, customer dissatisfaction, or identity theft. This blog … Read more

Conversion Rate Optimization (CRO): 8 Ways To Get Started

Conversion Rate Optimization (CRO): 8 Ways To Get Started

Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sales reps to close. But that’s only half the battle. Getting more out of existing traffic and leads (versus entirely new traffic) can propel companies toward long-term, sustainable growth. That’s where conversion rate … Read more

Imposter Syndrome: 8 Ways to Deal With It Before It Hinders Your Success

Imposter Syndrome: 8 Ways to Deal With It Before It Hinders Your Success

“I got lucky.” “I don’t belong here.” “I’m a fraud, and it’s just a matter of time before everyone finds out.” Sound familiar? That’s imposter syndrome talking. Most of us have experienced feelings of doubt and unworthiness at some point in our lives. But when your accomplishments are a result of your own knowledge, hard … Read more

3 Ways Marketers are Already Navigating Potential Recession [Data]

3 Ways Marketers are Already Navigating Potential Recession [Data]

While economists and investors debate whether we are or aren’t in a recession, 78% of marketers say it’s already here. Since marketers are usually the first to see budget cuts in an economic downturn, it’s no surprise they’re already being hit hard. As one marketer in our sums it up: “The company is losing money, … Read more

Project management at Sprout Social: Growing always, in all ways

Project management at Sprout Social: Growing always, in all ways

“Celebrate change.” One of our core values here at Sprout Social, and a phrase that defined my unique career path. Over the past six years, my journey at Sprout has taken me from the marketing organization to IT and engineering. Along the way, I used the many growth opportunities Sprout provides to find the role … Read more

8 ways to leverage short-form video (and how to get buy-in)

8 ways to leverage short-form video (and how to get buy-in)

At the risk of stating the obvious: Short-form video is a big deal. Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on … Read more

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