The genesis, slow build, and now daily reality of the ups and downs, twists and turns, fits and stops, beauty and brutality of being a now full-time founder began 10 years ago for me. I had just finished an intense Executive MBA program while working full time and began what would prove to be a … Read more
Demographics are important when advertising any business. When regionally targeting people for marketing purposes, approaching them in a way that’s authentic and genuine is for the best! Of course, Londoners have had a reputation for being a bit grumpy since as far back as 2016. We wouldn’t be surprised if there was evidence of that … Read more
This post was sponsored by Accelo. The opinions expressed in this article are the sponsor’s own. Fear is a prevalent collective emotion these days. And it’s no wonder: The mainstream media feeds us alarmist content daily. In business, you might feel a similar kind of dread when you compare your agency offerings to bigger, lower-cost … Read more
Whether you’re an avid scroller, check in from time to time or you can’t stand it, it’s safe to say we’re a nation of social media users. There are tens of millions of people up and down the UK with a Facebook, Instagram, or Twitter account. This is brilliant news for businesses! Unlike in the … Read more
Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn’t getting too many downloads or leads, your marketing might be the problem. In order to be successful, your offer must be compelling enough that it practically begs users to opt-in. Read on to discover the best … Read more
This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. Wondering how to best integrate AI into your marketing workflow? Unsure which parts of your content creation strategy can be safely delegated to machine learning? You’re not alone. While 46% of business owners resort to AI to craft … Read more
![6 Ways to Earn Trust From Consumers Who Share Data With Your Brand [Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/person-shares-data-with-brand.pngkeepProtocol.png "6 Ways to Earn Trust From Consumers Who Share Data")
In 2023, having the right data can make or break your brand. But, for good reason, consumer data is harder than ever to get. As data privacy regulations continue to tighten and third-party data channels are phased out, just 29% of consumers say they trust brands with their data. While businesses should want the data of … Read more
If you’re an event planner or business owner who’s looking to improve their next events, look no further! This article will provide you with the tips and tricks needed to keep your event on track (and profitable). Make a Plan The most important thing you can do before an event is to make a plan. … Read more
Search engine algorithms and rules are constantly changing – how can you keep your SEO strategy performing ahead of your competitors? How can you boost organic search results and increase ROI in 2023? Keeping the SEO fundamentals at the forefront of your strategy while prioritizing your SEO efforts for the most rewarding outcome is vital. … Read more
We all know the frustrating feeling — you’ve collected all the images you need for your next campaign, but when you go to press “Send” you’re told, “Sorry. File too large.” Figuring out how to send large files on the fly is a pain. Unfortunately, our email accounts can’t carry as much storage as you … Read more
We’ve said it before and we’ll say it again: Conversions are your bottom line. You can have the best SEO, the best relationships, and more social shares than you’d ever thought possible, but it all won’t mean much if no one is converting. For many companies, conversions mean making a purchase, but the term can … Read more
Data is one of the most valuable assets for businesses and individuals alike. However, data can also be vulnerable to disasters like floods, fires, earthquakes, cyberattacks, or theft. If you lose your data due to an emergency, you may face serious consequences, such as financial losses, legal issues, customer dissatisfaction, or identity theft. This blog … Read more
Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sales reps to close. But that’s only half the battle. Getting more out of existing traffic and leads (versus entirely new traffic) can propel companies toward long-term, sustainable growth. That’s where conversion rate … Read more
“I got lucky.” “I don’t belong here.” “I’m a fraud, and it’s just a matter of time before everyone finds out.” Sound familiar? That’s imposter syndrome talking. Most of us have experienced feelings of doubt and unworthiness at some point in our lives. But when your accomplishments are a result of your own knowledge, hard … Read more
![3 Ways Marketers are Already Navigating Potential Recession [Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/how-marketers-are-navigating-recession.jpgkeepProtocol.jpeg "3 Ways Marketers are Already Navigating Potential Recession [Data]")
While economists and investors debate whether we are or aren’t in a recession, 78% of marketers say it’s already here. Since marketers are usually the first to see budget cuts in an economic downturn, it’s no surprise they’re already being hit hard. As one marketer in our sums it up: “The company is losing money, … Read more
Getting Started: 2023 Link Building Best Practices Let’s quickly cover the basics of link building first: The best backlinks come from high-authority sites whose niche is the same as yours, or very closely related. If a link has a rel=nofollow attribute, it’s called a “nofollow” link, and it does not pass domain authority to your … Read more
Twitch is famous for offering interactive chatting experiences in real time. That is how the platform has gained an immense number of followers worldwide. If you are on Twitch, you may already know some of the most famous Twitch streamers with millions of followers. So, if you want to check Twitch Chat logs by users, … Read more
“Celebrate change.” One of our core values here at Sprout Social, and a phrase that defined my unique career path. Over the past six years, my journey at Sprout has taken me from the marketing organization to IT and engineering. Along the way, I used the many growth opportunities Sprout provides to find the role … Read more
