We live in a world where everything is moving faster. People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes. Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also … Read more
Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn’t have to be the case. Here’s how B2B advertisers can use digital attribution to take advantage of CTV. Read the full article at MarketingProfs
You know you’ve got the best service around. But does anyone else know it? Check out these three tips to increase brand awareness with more media coverage. Read the full article at MarketingProfs
As SEO professionals, it’s challenging to get people to buy into and care about what we do. Sometimes it’s even hard to get them to remember what SEO stands for. However, more and more companies are putting their efforts and attention into building out their digital marketing teams, especially within organic marketing or SEO. The … Read more
“Earth Day every day!” they always said in elementary school. We were enthusiasts then, but it’s easy to get bogged down in the adult world of making a living. Here are six steps you can take today to bring sustainability to your marketing. Read the full article at MarketingProfs
![Four Ways Conversational AI Can Boost Conversions [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/Four-Ways-Conversational-AI-Can-Boost-Conversions-Infographic.jpg "Four Ways Conversational AI Can Boost Conversions [Infographic]")
Learn four ways the technology can help increase conversions: speeding up lead engagement, identifying bad leads, enabling around-the-clock availability, and shortening the sales cycle. Read the full article at MarketingProfs
Google search has been continually evolving since the very beginning. Over the past 10 years, much of that evolution was driven by improvements in technology but also changes in what users expect. Here are 10 opportunities for more traffic from Google and how to get it. Google has steadily been committed to making search results … Read more
Working in PR and media relations means no day will ever be the same, so it’s imperative that you roll with changes and adjust how you work. These four tips can help. Read the full article at MarketingProfs
Many businesses utilized printed shirts some decades ago, long before digital marketing came into play. Printed shirts held efficacy and power in brand awareness, advertisements, and customer loyalty. They were often used as giveaways and promotional tools. They still serve the same purpose today, but they now come with more value and are used in … Read more
Out of all the social media platforms out there, Instagram is the most popular platform in the world. With more than 2 billion monthly active users, Instagram has a huge audience base and offers a high engagement rate. As a result, it has become a hub for creators, influencers, and brands to showcase their content, … Read more
Being conscious of the environment is at the forefront of most people’s minds, but it can be hard to know how exactly you can protect the Earth without major disruption to your daily operations. However, there are some very easy changes that you can make which will have a wonderful impact on your carbon footprint … Read more
![Four Ways Marketers Can Look After Their Mental Health [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/03/Four-Ways-Marketers-Can-Look-After-Their-Mental-Health-Infographic.jpg "Four Ways Marketers Can Look After Their Mental Health [Infographic]")
This infographic explores four ways to maintain happiness and creativity: being mindful, setting boundaries, getting enough rest, and celebrating wins. Read the full article at MarketingProfs
Status update: social media marketing can no longer be ignored. But it’s about more than a mere online presence. Using social media correctly can contribute to business growth in surprising ways. Read the full article at MarketingProfs
Have you had a boss who assigned a task to you but checks in with you every 30 minutes? Or one who always reworks projects submitted to him rather than explaining what to do? That right there is the sign of a micromanager, and it comes from a place of fear, insecurity, or lack of … Read more
Every website on the Internet, no matter how small or large, is under some form of attack by a user-generated content spammer or a spambot. Increasingly, many of the attacks are focused on hiding links because links are a high-value commodity, fetching hundreds of dollars each. The following solutions will help stop these attacks and … Read more
Giving constructive feedback can feel like walking a tightrope while juggling a pair of rabid ferrets—scary, awkward, and a wee bit dangerous. Sound familiar? Lucky for you, it doesn’t have to be this way. You can learn to give constructive feedback that’s empowering for both you and your employees—it’ll just take a bit of know-how … Read more
Properly diagnosing high bounce rates to identify areas of improvement is a useful way to increase user engagement, improve site rankings, and put more money in your pocket. There are many misconceptions about bounce rates, so let’s define what it is and explore why it’s sometimes a good thing but other times needs improvement. Google … Read more
Creating a diverse and inclusive company culture is easier said than done. Many businesses, especially startups and small businesses, make it a priority but find it challenging to move the needle. If that sounds like your situation, don’t panic—you’re not alone. Fortunately, learning how to promote diversity and inclusion in your workplace isn’t rocket science. … Read more
