It is a known fact that the global consumers are favoring ecommerce, and the reasons for ecommerce business success are many. According to a Statista forecast, the retail ecommerce revenue in the US is expected to cross 1.3 trillion dollars by the end of 2025. Image via Statista While brick-and-mortar stores are gradually losing their … Read more
When a customer interacts with your brand on your website, on social media channels, or in person, they should have a cohesive experience. From brand voice to visual identity, everything should be aligned with your company’s mission, values, and goals. This approach is called integrated marketing communications (IMC). As more and more customers use three … Read more
You are having a great day. You decide to go outside for a walk, and after seeing a really cute dog, you decide to take out your phone and upload a snap. But when you try to open the app, you realize that it is not working! Oh. My. God. This is a problem that … Read more
While an HTML email empowers you to deliver a stunning user experience to your subscribers — designing and developing one is no walk in the park. The exercise of creating an HTML email is rather nuanced, requiring one to juggle several processes without skipping a beat. The secret to minimizing the margin of error lies … Read more
You’re searching for a lunch spot in an unfamiliar neighborhood, or you need a mechanic to assist with an unexpected flat tire. Where do you look? If you answered Google Maps, you’re not alone. These days, many of us are turning to Google Maps to discover local businesses and make more informed buying decisions. So … Read more
What Does a Content Marketing Career Path Look Like? Are you looking to pursue a content marketing career path? You’re in a good place. Content marketing is blowing up, set to be worth $600 billion in 2024 (Technavio research). What’s more, 89% of companies that hire content marketers plan to either continue or increase their … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s cover feature. We talked with Jessica Sepel, cofounder of JSHealth, one of the fastest-growing companies in Australia. JSHealth sells a bottle of vitamins every 20 seconds. Read excerpts from that in-depth conversation below. To read more, subscribe … Read more
Did you know that 17 percent of your customers could walk away from your business after just one bad customer experience? That’s a pretty significant number, especially when you’re trying to grow your business and increase your return on investment (ROI). There’s good news, though: You don’t need to lose these buyers if you prioritize … Read more
Today’s Ask an SEO question comes from Taha in Chicago, who asks: My question is on ecommerce SEO. Currently, I am working as an SEO Executive for an ecommerce brand. They have zero content on the site and their total backlink profile is around 1,000 links (which is nothing compared to competitors). Which area should … Read more
One in five bloggers reports their blog delivers strong marketing results – 22%. That’s it – and this percentage has been steadily declining over the past three years. That can’t be true, can it? Why are the vast majority of blogs not delivering strong marketing results? My theory is that there is a lot of … Read more
Do you want to be more successful with Amazon advertising? With millions of active customers, Amazon is the perfect place to grow your business. However, it’s not as simple as putting up products and waiting for sales to come in. Sometimes, you may need the help of ads. Let’s take a look at how best … Read more
The RPG genre is one of the most popular among gamers, and every year there are more and more MMORPG fans. Today, online playing games are played by dozens, and maybe hundreds of millions of gamers from all over the world. Let’s consider the most popular options. 1. LOST ARK LOST ARK is a new client-based fantasy … Read more
Okay, so it’s been a few years now since Google announced the mobile-first index. Most sites have been moved over to Google’s mobile-first index and it’s no longer a “hot” topic in SEO. I found a tweet from John Mueller, Google Search Advocate, in 2021 that sums up the lack of focus on this topic … Read more
A new report from Semrush reveals searches related to small businesses, particularly ‘opening’ a small business, are on the rise. The report details the business categories and specific search queries gaining traction and offers insight into what areas of marketing businesses are investing in. Data in the report is based on the keyword and search … Read more
Mobile app developers must ensure that the mobile app is effortless while keeping internal information protected and secure. Complex or repeated authentications can be frustrating for your mobile app users. This article discusses various means of simple and secure mobile authentication, ensuring frictionless UI and UX of mobile authentication screens and data security. What is Mobile … Read more
Search engine optimization is complex. Between changes to search algorithms, new keywords, and strategic changes made by competitors, the field is in a constant state of flux. If you’re like most SEO pros, at any given time, you’re juggling numerous projects, plans, and tasks. Just staying organized can feel like a full-time job in itself. … Read more
So, you’re ready to expand into the land of wheat beer, sausage, and potatoes? I’ve got good news for you! With a large and affluent consumer base, Germany is an attractive market for many businesses. But there’s one little catch: you need localization. What’s localization, you ask? Well, it has a lot to do with … Read more
An article on Oxford Summer Course states that English is one of the hardest languages to learn according to linguists. However, learning English becomes easier when you have perfect surroundings for it. When people around you also speak English, it is much more supportive. But, it is a rare scene in some regions of Asia … Read more
