How do you measure the effectiveness of your marketing campaigns? Do you track ROI? A/B test ads to improve performance? Maybe you use a fancy Google Data Studio dashboard to generate slick reports. There’s still a good chance you are wasting money, and that’s because most businesses measure the impact of marketing after the fact. … Read more
A great cover letter can be the difference between getting an interview and having your application ignored. A poorly written or generic letter won’t do you much good, but a well-crafted one has the potential to land you an interview or even a job. Please, note that a cover letter is not a resume. A … Read more
In an open letter released on July 5, 2022, the three search engine chief executives outlined 10 principles to enable internet users to change their default search engine effectively. The release, entitled “10 Principles for Fair Choice Screens and Effective Switching Mechanisms,” comes on the same day the European Parliament adopts the Digital Services Act … Read more
![How To Scale Your Enterprise SEO Program [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/07/featured3-62c2b62a68266-sej.jpg "How To Scale Your Enterprise SEO Program [Webinar]")
Have you considered scaling your SEO process? Is your growth strategy prepared for the ever-changing digital landscape? In this webinar, you’ll learn how to scale your SEO program on an enterprise level with a sophisticated, fine-tuned, and strategic approach. Register now and discover a scalable SEO program that works. You’ll learn how to: Assess your … Read more
Nothing is more boring and unmotivating to a user than seeing a big “Click Here” or “Learn More” link. As a user, they’re already researching a product or a service they want to purchase. Of course, they’re going to click links to learn more. Going Beyond “Click Here” Or “Learn More” So, how do we … Read more
According to the Harvard Business School, the greatest problem faced by companies when launching a new product is a total lack of preparation. Because of this, up to 30,000 new products are launched every year—and at least 95 percent end in failure. While products can fail for many reasons, a solid product marketing strategy can … Read more
Google updated the Course structured data requirements for appearing in the Course rich results. Failure to follow the guidelines may result in not qualifying for the rich result. While the added requirement is not new, it was previously missing from the Course structured data requirements page. Course Structured Data The Schema structured data for courses … Read more
The origin story of my business will be familiar to so many entrepreneurs: I was tired of my full-time job and had an idea I just couldn’t let go of. At the time, I was working for a design firm and was frustrated that everything we were selling was so expensive. I had a vision … Read more
Getting and staying healthy shouldn’t be difficult, particularly at a time when we know so much about medicine. And yet far too many Americans struggle to get the healthcare they deserve. Of course, there isn’t one singular reason behind this phenomenon that is occurring across the country. Instead, it’s a combination of factors conspiring against … Read more
Have you been facing a lot of problems on Facebook recently? Is someone disturbing you? The immediate thing you can do is open their profile and block them. Does it not sound that easy to you? Well, in reality, it is. In case you are looking for ways regarding how to block someone on Facebook, … Read more
Samantha Brett may seem like an overnight success. Her business, Naked Sundays, launched in January 2022 and reached six figures in sales in a mere four weeks. But in reality, Brett’s success came from years of preparation. “This isn’t a quick fix,” Brett says. “I honestly spent a year and a half listening and learning.” … Read more
We’re at the halfway point of 2022 and marketers aren’t slowing down. With the summer weather in full swing, brands are using vacations and the climbing temperatures to their advantage to really catch subscribers’ attention. Whether it was a clever subject line, the perfect timing of a triggered email, or some amazing examples of personalization—read … Read more
If you scroll through your email inbox, there’s a good chance you’re subscribed to some kind of newsletter. And while plenty of those subscriptions may be for companies and brands, there’s recently been a surge in the popularity of individual newsletters. Substack, a platform dedicated to free and paid email newsletters, received over 24.57 million … Read more
After helping to grow Google’s advertising business for over 15 years, Sridhar Ramaswamy began to feel Google’s dependence on ads was limiting the quality of search results. Determined to prove he could achieve a better search experience without ads, Ramaswamy co-founded and launched Neeva in 2019. As the CEO of his own search company, Ramaswamy … Read more
When’s the last time you attempted to make a recipe in the dark? I’d venture to guess you’ve never done so. It’s unnecessary and reckless. Would you be surprised to learn, then, that more than 60 percent of companies have ignored marketing analytics data when making marketing campaign decisions? Just like making a recipe in … Read more
Money laundering is one of the criminal activities that are on the rise. Due to this, there are many anti-money laundering laws that businesses must adhere to prevent probing and sanctions. The Australian Government has enforced various anti-money laundering laws to prevent financial criminals from succeeding. But business owners must do their part in this … Read more
Dear foundr family, whether you’ve just completed your first course or have been following us since the beginning, you’ve been a critical part of a community revolutionizing entrepreneurial education. Today marks the next step in that journey–foundr+. From foundr to foundr+ I started foundr a decade ago with the mission to provide entrepreneurs access to … Read more
In my last article, we saw that artificial intelligence is getting better and better at answering our questions, regardless of the subject matter or the sector. Using GPT-3 technology, I demonstrated that an AI can successfully pass an SEO multiple-choice test as well as solve SEO case studies. There are other, even more advanced, technologies, … Read more
