When it comes to Q4, Halloween isn’t the only spooky thing haunting marketers. In fact, the most intimidating part of Q4 is the pressure to end the year with great results, while also taking on immense annual planning to start the new year off right. And, on top of the normal stressors of Q4, businesses … Read more
🖊️ Small Business, Big Lessons is a podcast from Buffer that goes behind the scenes with inspirational small businesses to explore how they are questioning the best ways to build a business and uncover the big lessons we can learn from their journeys (so far). Check out the second episode here. In 2014, Buffer was … Read more
Marketers know email marketing personalization is good for business. Personalized emails allow you to engage and connect with customers faster and identify where you can get the most return on investment (ROI) with your messaging. But the customer journey is not linear. Everyone has their unique path from awareness to conversion. The key to a … Read more
This holiday season is your perfect opportunity to set a sales record. But the conversions won’t just fall into your lap—you’ll be competing with other online businesses and will need to be in prime form. Be aware that there are dueling forces converging on your business this holiday season. First, global supply chains are still … Read more
Justin Brown says it’s not too late for YouTube. The founder of Primal Video, a video strategy YouTube channel with 1.31 million subscribers, believes you can still start and grow a successful YouTube channel. “There’s no other platform that’s going give you the consistent views for years after like YouTube can,” Brown says. Brown and … Read more
1. Where Are You Now? 2. Where Do You Want to Go? 3. What is the Obstacle? 4. What is the Urgency? Alex Schlinsky runs an entrepreneurial mastermind and mentorship community, Prospecting On Demand. His agency has won multiple awards and he offers a 5X ROI guarantee to all his clients. https://www.alexschlinsky.com/ EXTRA RESOURCES: The … Read more
In June 2022, Mozilla Firefox 102 was released with a feature that strips query parameters from URLs that track users as they navigate the web. The feature is called “Query Parameter Stripping,” and the purpose is to protect the privacy of users who don’t want to be trailed online. Now that Firefox has given its … Read more
Heart-on-my-sleeve: I’m stricken over climate change and wondering how I can help. What have I been doing about it lately? Listening to two remarkable women interview some outstanding experts on marketing and business sustainability. Co-authors of the celebrated book Sustainable Marketing – How To Drive Profits with Purpose, Gemma Butler and Michelle Carvill have got … Read more
Plenty has been said and written about Google Analytics 4 (GA4), but one overlooked message is one about expectations. Marketers used to the legacy Google Analytics Universal platform for most of the past decade need to adjust. Their lives would be easier if the right expectations were set. I recently had the privilege of discussing … Read more
![What Is a Social-Led Brand? [+ How to Become One]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/10/social-led-brand.jpgkeepProtocol.jpeg "What Is a Social-Led Brand? [+ How to Become One]")
Social media is the top-used channel among marketers and is an ever-evolving space for brands, businesses, and creators to be part of. As a result, social-led brands have become more popular, as consumers expect relevancy and trendy conversations on social media. In this post, we’ll explain what a social-led brand is and what it takes to … Read more
Keenya Kelly Keenya is the CEO of If You brand It, a marketing and consulting firm in San Diego, CA where she strategically helps business owners develop video marketing strategies Keenya decided to learn about the TikTok platform as a way to market her business during the pandemic. In just 2 years Keenya has grown … Read more
You’ve established your initial web presence and have an SEO strategy in place. There’s some steady traffic, and you’re even picking up some leads. Your job’s done, right? Not quite. You see, it’s not that simple. Effective SEO is an ongoing process that takes consistent work. Even if you’ve hit your key milestones and you’re … Read more
So, you’ve been spending time trying to increase domain authority, but you aren’t seeing the success you thought you would by now. I understand your frustration, since 42% of marketers are looking at a site’s domain authority based on its backlink quality. It’s no secret that every brand is vying to rank higher than competitors … Read more
Video marketing is skyrocketing, and it’s time for you to get started! Atiba de Souza, of Client Attraction Pros, teaches us all how to get started in this booming market. His top tip? Get in front of a camera and start talking! Just do it! Checklist Download Extra Resources: A Beginner’s Guide to Video Marketing … Read more
It’s that time of year—the evenings are drawing in, the temperature is dropping, and winter coats are being pulled out of storage. But fear not: along with the cold weather comes some hot marketing opportunities and brands are just beginning to launch their holiday email campaigns. With summer drawing to a close, a lot of … Read more
Every year, the U.S. observes Hispanic Heritage Month from September to October. The celebration got its start in California when congressman George. E. Brown introduced legislation to create a week acknowledging the positive contributions of the Hispanic community. That same year, President Lyndon B. Johnson proclaimed September 17, 1968, as Hispanic Heritage Week. In 1988, … Read more
Photography is a fascinating framework for all enthusiasts. This one particular profession is an easy passion for many people. But, unfortunately, we live in a world where we tend to go with the flow, and we do not get much time or choice to find our career niche. It becomes very critical for youngsters to … Read more
Do you remember when you were introduced to long-division in grade school? You found yourself needing multiple steps to solve a single problem. It probably seemed like a very daunting and impossible task before your math teacher showed you a hack that broke down your seemingly endless series of steps into only a few. The … Read more
