🖊️ Small Business, Big Lessons is a podcast from Buffer that goes behind the scenes with inspirational small businesses to explore how they are questioning the best ways to build a business and uncover the big lessons we can learn from their journeys (so far). Check out the first episode here. Building and managing a … Read more
Are you familiar with Google’s Webmaster Guidelines? It has been around for years (until now), and it broke the dos and don’ts of SEO. But it was outdated. So, Google replaced it with Search Essentials which gives you a whole new set of requirements if you want to do well with SEO. They go much … Read more
Increasing Tiktok engagement is the best way for every female course creator to expand their reach and get more sales, especially with the ever-increasing content consumption on Tiktok. For business owners, Titok is the six-figure-making platform where you can make a lot of money by increasing your engagement. Nothing discourages zeal like not having people … Read more
As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Most of the time we can do both but in the case of pop-up forms, conflict does emerge. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog … Read more
A responsive email list is the first step to building brand awareness. Leveraging your email list to build your phone list is a good next step. Luckily, you can integrate the two by embedding click-to-call buttons in your email. This allows your audience to give you feedback, raise pressing concerns quicker, and communicate with you … Read more
If you’re a local business that wants nearby customers to find you, then you know local SEO and Google Business Profile is where it’s at. Combined with tools like featured snippets, these are essential to getting your content in front of local customers. As a small business owner, you also understand that good reviews are … Read more
Going viral on TikTok is one of the key factors if you want to grow as a course creator. After some time on TikTok, I realized I had to go viral if I needed to reach and communicate my business ideas to other female entrepreneurs. However, on a business standpoint, the ultimate goal is NOT … Read more
As early adopters, Google Play Services Beta and Chrome Canary members now have access to passkey functionality, according to a post on the Android Developers Blog. The feature, which will roll out to all users “later this year,” will automatically enter saved passwords when a user’s credentials are verified. This beta launch enables two features, … Read more
Search engine optimization is ever-changing as search engines are continuously evolving. A semantic SEO strategy can help you to carve out a competitive advantage. As search engines adapt to provide the best results to conversation queries, your web content should adapt too. Once you understand the principles, you can apply semantic SEO writing to any … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! A lot goes into creating a high-performing holiday email campaign. You want your emails to be great, but that’s not the whole package. You also have to send them the right way so they can … Read more
Social media. Whether you love it, hate it, or are on the indifferent side, these platforms are here to stay. To stay in the social media world, you need to apply some of the social media tactics. For businesses to thrive in 2022 and beyond, they need to have some form of an online presence. … Read more
The COVID-19 Pandemic has completely changed how the world does things. While the Pandemic lasted, people were busy trying to make things easier so that they could survive until the COVID-19 curve flattened. Now when it has ended, it has revolutionized our workplace trends. Before the Pandemic, data privacy was a concern for small businesses … Read more
Considering that the economic climate looks set for an even more challenging period ahead, you may want to start reviewing your current marketing stack to ensure your budget is spent as effectively as possible. One concrete way to do so is to see how you can reduce the amount of waste of potential leads across … Read more
As an entirely remote team of more than 80 people, how we communicate is critical to how we operate as a company, collaborate, and build a solid remote culture. As they say, clear is kind. So we aim to be clear in our communication with each other across the team, and clear as a company … Read more
![10 Best Mobile Friendliness Tests [+ What Does it Mean to be Mobile Friendly?]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/10/mobile-friendliness-test.jpgkeepProtocol.jpeg "10 Best Mobile Friendliness Tests [+ What Does it Mean")
Nobody wants to sit there pinching, poking, and squinting at their phone just to view your website. So it should come as no shock that 50% of people will use a business less often if their site isn’t mobile friendly, according to Google. But how can you be sure that your website is mobile friendly? … Read more
DigitalMarketer The lovely content team here at DigitalMarketer works hard to make sure you have the best blog posts to read. But some posts require a group effort, and we decided to stop the rock-paper-scissors tournaments that decided the byline so that we had more time to write. Besides, we all graduated from kindergarten: we … Read more
In June 2022, the Moz team released The Professional’s Guide to SEO — a resource to help level-up anyone comfortable with the basics of SEO, who have some experience practicing it professionally, and who crave the challenge and reward of moving from intermediacy toward mastery. And now, we’re excited to announce a series of bonus chapters for … Read more
When navigating a website, few things are more frustrating than landing on a screen with a 404 error, “Page Not Found.” This issue could cause a user to click away from your website quickly. To prevent this, you can ensure that your internal page links are correct and working. But what happens if someone types … Read more
