An important part of growing your Instagram is connecting with other brands and accounts on the platform, and doing so just got easier with Instagram Collab posts. With this feature, you can share content in collaboration with another account. This means your content, whether it be photos or a Reel, will be shared from both … Read more
You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). All hail. You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as … Read more
Email is almost 40 times better at acquiring new customers than Facebook and Twitter. But only if you send the right emails, to the right people, at the right time. There are countless ways to write copy that converts, but only one way to do it consistently: by using a framework. The Power of a … Read more
![Which Social Media Metrics Are Marketers Tracking? [New Research]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/social-media-metrics-2.jpgkeepProtocol.jpeg "Which Social Media Metrics Are Marketers Tracking? [New Research]")
Social media metrics are imperative to social strategy. They give you an inside look at your channels’ performance and how your target audience perceives you. They can also provide you with ways to improve upon your strategy. But what metrics should marketers track to ensure success or boost their strategy? To keep you from getting … Read more
Brave announced a new AI-based rich result in its search engine results pages that feature an AI summarization of the content instead of the usual meta description. In in some cases, the Brave Search Summarizer will show a summary derived from two websites together. The Summarizer is currently showing for approximately 17% of search queries … Read more
Google updated their Search Central Developers Job Posting page to remove South Korea as a region in which the Job Search Experience is available. Google Search Experience A Search Experience is a rich result, at least three of which are interactive rich results. Rich results stand out from the regular search results, calling attention to … Read more
It’s a fact that even the best content writers and search engine optimizers occasionally strike out with a new piece of content. For whatever reason, and despite your best efforts, not everything you publish is going to be a hit. Sometimes, despite your best efforts, it will get buried, fail to rank in search results, … Read more
![What is a CRO Test? [+ the 5 Steps to Perform Them Yourself]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/what-is-a-CRO-test.jpgkeepProtocol.jpeg "What is a CRO Test? [+ the 5 Steps to")
Looking for a way to supercharge your marketing campaigns and boost conversions? Well, then it’s time to start running a conversion rate optimization test. It’s an incredibly powerful toolset that can help marketers unlock valuable insights from user behavior – and significantly optimize their campaigns in the process. In this blog post, we’ll explain what … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s cover feature. We talked with Suneera Madhani, founder and CEO of Stax payments, about how she turned a rejected pitch into a unicorn startup. To read more, subscribe to the magazine. ————— On a clear and comfortably … Read more
Is it time for you or your brand to go live on LinkedIn? 37% of consumers say that live video is the most engaging form of in-feed social content. And that’s why live streaming is becoming more common in B2B marketing. Enter LinkedIn Live, a native streaming platform for creators to broadcast in real-time. From … Read more
Reliable SEO software suites help agencies plan campaigns, prove results, and demonstrate value to clients. These technologies can provide technical insights, performance reports, and even assistance with content creation. SaaS subscription costs can stack up and become difficult to manage, so it’s vital to ensure you’re using the best SEO software for your needs. The … Read more
As previous generations continue to retire from their workplaces, young adults are being employed. However, young adults are more drawn to white-collar jobs. Due to this, fewer people are actively seeking blue-collar jobs. The transition, along with multiple other factors in the new era of the workforce, makes recruiting for blue-collar jobs an uphill task. … Read more
If you own or market a local brand, your camera has never been a greater business asset. Early smartphones may have inspired the selfie, and it’s a fantastic idea to photograph the owner and staff of a local business to prove both its authenticity and approachability, but in a commercial context, it’s the “shelfie” that’s … Read more
Context impacts how you perceive information. For example, think back to being a kid and seeing a teacher in the classroom versus in the grocery store. One scenario made perfect sense, and the other was enough to stop you in your tracks. Context is exactly why the Gmail Promotions tab is the perfect place for … Read more
