What Are The Differences? (Festive Flashback)

What Are The Differences? (Festive Flashback)

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more

Should You Focus On Zero Search Volume Keywords? (Festive Flashback)

Should You Focus On Zero Search Volume Keywords? (Festive Flashback)

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more

AI Deepfakes Are Likely To Impact U.S. Presidential Election In Absence Of Social Media Guardrails

AI Deepfakes Are Likely To Impact U.S. Presidential Election In Absence Of Social Media Guardrails

It has been around three years since the violent attacks by a pro-Trump mob shook the U.S. Capitol in the claim of false election procedures. There were allegations about dead people casting their votes, suitcases being filled with false ballot papers, and ballot dumps at night. After three years, similar allegations return with the U.S. … Read more

6 Ways Coca-Cola Uses Generative AI For Advertising And Marketing

6 Ways Coca-Cola Uses Generative AI For Advertising And Marketing

Throughout 2023, Coca-Cola has embraced generative AI technology from OpenAI and Stable Diffusion in its advertising, launching several experiential marketing campaigns. These campaigns demonstrate the transformative impact of AI on marketing, blending technology with creativity to reach audiences in new and engaging ways. Continue reading to explore the six advertising and marketing campaigns Coca-Cola created … Read more

This Founder Built the Powersports Community (And the Business) He’d Always Wanted

Si mathis

If you’re looking for Sid Mathis, you probably won’t find him behind a desk or in a meeting—not if he doesn’t have to be. More likely, he’s somewhere covered in mud. Mathis is the founder of Vessel Powersports, a company he started in 2019 that supplies aftermarket parts for all-terrain vehicles (ATVs). He created the … Read more

Snapchat Memories: How Do You Use Them To Grow Your Audience In 2024?

Snapchat Memories: How Do You Use Them To Grow Your Audience In 2024?

Snapchat is a social media platform that allows you to create and share ephemeral photos and videos with various filters, stickers, and effects. It has over 280 million daily active users who use Snapchat to communicate, entertain, and express themselves. However, one of its most exciting features is Snapchat Memories, which most users must learn … Read more

Finding Keywords for Content No One Else Has

Finding Keywords for Content No One Else Has

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more

Google On How Subdomain Caused Perception Of Indexing Issue

Google On How Subdomain Caused Perception Of Indexing Issue

In a Google Office Hours Q & A, Google’s John Mueller answered a question about a site not getting indexed that brought to light a technical SEO fact about domains and subdomains that not everyone may be aware of and how that might cause the perception that a site is having trouble getting indexed. The … Read more

WordPress Migration Guides Undermining Divi, Elementor And Wix?

WordPress Migration Guides Undermining Divi, Elementor And Wix?

WordPress is creating guides and tools to help publishers migrate to their block based editor Gutenberg and away from commercial WordPress page builders and private closed source content management systems like Wix. While it’s understandable that WordPress might want to help publishers and businesses migrate away from Wix, some perceive it as a somewhat controversial … Read more

Will AI Kill SEO? We Asked ChatGPT (Festive Flashback)

Will AI Kill SEO? We Asked ChatGPT (Festive Flashback)

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more

Email Blast: How Do You Use It To Enhance Your Email Marketing Campaign?

Email Blast: How Do You Use It To Enhance Your Email Marketing Campaign?

Email marketing is one of the most effective and affordable ways to reach and engage your audience, build trust and loyalty, and increase conversions. According to a study by DMA, it has an average ROI of 42:1 – if you use an email blast. But how do you ensure your email messages stand out in … Read more

How Buffer Has Changed: Unpacking Every Feature We Built in 2023

How Buffer Has Changed: Unpacking Every Feature We Built in 2023

Buffer changed a lot in the last year. In total, we released 26 fantastic features. We worked on 100s of small improvements and bug fixes. And wrote over 10,000 lines of code. To round up the year, we thought we’d run through the 11 most popular launches we released in 2023. New features AI Assistant … Read more

How to Collaborate with Brands as a Content Creator [Expert Tips]

How to Collaborate with Brands as a Content Creator [Expert Tips]

Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape.  As a content creator, I’ve found the … Read more

Social Media Mindfulness: Building A Positive Online Presence

Social Media Mindfulness: Building A Positive Online Presence

People, in general, tend to place more importance on the negative. This is called negativity bias, and it’s thought that the brain developed this feature because our human ancestors needed to make a priority of recognizing and remembering predators and natural hazards. While the predisposition to notice the negative facilitated human survival in difficult environments, … Read more

AI and the Future of Data Science

AI and the Future of Data Science

This episode of the Marketing Smarts Live Show features a fascinating conversation with Christopher Penn, an authority in analytics, digital marketing, and AI. Penn and host George B. Thomas delve into the ever-evolving landscape of AI in marketing, especially in the B2B sector. Key Takeaways: Harnessing AI for Efficient and Ethical Marketing Ethical use of … Read more

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