2023 Google Algorithms & SEO’s Future: Powerful Predictions For 2024

2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024

From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023. With all of these changes, you need to stay ahead to keep your website performing at a high level in 2024. Watch this on-demand webinar as we explore the major … Read more

Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]

Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]

Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand your reach to attract more — and possibly better — leads. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that … Read more

How To Optimize Website Architecture For SEO (Festive Flashback)

How To Optimize Website Architecture For SEO (Festive Flashback)

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more

How To Increase Localized Traffic To EU Domain Hosted In US

How To Increase Localized Traffic To EU Domain Hosted In US

In a post on the r/TechSEO subreddit, Google’s Search Advocate, John Mueller, responded to a Reddit user asking how to increase localized traffic to a European Union (EU) domain hosted in the United States (US). The user’s client, who owns a .com and a .eu subdomain, hopes to increase targeted traffic to the latter. However, … Read more

What Are Good Google Ads Benchmarks In 2023? [STUDY] (Festive Flashback)

What Are Good Google Ads Benchmarks In 2023? [STUDY] (Festive Flashback)

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more

How To Monetize Instagram And Earn Money? Here’s How Instagram Monetization Works

How To Monetize Instagram And Earn Money? Here’s How Instagram Monetization Works

Instagram is one of the most popular and influential social media platforms globally. It has over 1.4 billion monthly active users and over 100 million photos and videos uploaded daily. Instagram is also a lucrative platform for creators and influencers. Through Instagram influencer marketing, you can earn money from your content, audience, and influence by … Read more

How to conduct a competitive product analysis, and why you should

How to conduct a competitive product analysis, and why you should

Think about the last purchase you made. What made you choose one product over another? Its look? Its ease of use? The price point? Consumers have to weigh many options any time they make a purchase. So it pays for your brand and products to stand out against the competition. But what does make your … Read more

How the Litmus Team Uses Email Guardian (and You Can Too!) – Litmus

Litmus

Building emails for an email company whose primary audience is email marketers is… tough. Email marketers have incredibly high standards when it comes to the emails that land in their inbox. Sure, email clients don’t make it easy with over 300,000 potential email renderings and email client updates that can happen on average every 1.2 … Read more

How Gen Z Are Using Social Media (Festive Flashback)

How Gen Z Are Using Social Media (Festive Flashback)

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more

Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO (Festive Flashback)

Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO (Festive Flashback)

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more

Crafting Effective Talent Acquisition Teams For Optimal Recruitment

Talent Acquisition Team Structure

Undoubtedly, the key to organizational success lies not only in its products or services but also in the talent it attracts and retains. An efficient and robust talent acquisition services stand as a pivotal pillar in this pursuit. This strategic framework governs how organizations identify, engage, and onboard top-notch talent. The evolution of this structure … Read more

A ProPublica Report In Collaboration With Columbia University’s Tow Center for Digital Journalism Accuses Community Notes On X For Spreading Misinformation

A ProPublica Report In Collaboration With Columbia University’s Tow Center for Digital Journalism Accuses Community Notes On X For Spreading Misinformation

This week, ProPublica published a report on the spread of misinformation by Community Notes on X. The report was published in collaboration with Columbia University’s Tow Center for Digital Journalism. It highlighted how X’s moderation policy has failed to address and resolve the dissemination of false information by Community Notes. According to ProPublica, “The [study] … Read more

How To Succeed At Launching A New E-Commerce Product Line

How To Succeed At Launching A New E-Commerce Product Line

First impressions matter, especially in a niche where e-commerce websites are competing closely for the attention of online buyers. That’s something you’ll want to remember if you’re setting up the stage for the release of a new product line. Every new lineup that you launch presents you with an opportunity to reintroduce your customers to … Read more

12 Social Media Experts Offer Their Predictions For 2024

12 Social Media Experts Offer Their Predictions For 2024

Social media has seen interesting changes recently. The dramatic changes at Twitter – now rebranded as ‘X’ – saw many SEO professionals looking for new social media platforms to maintain their community connections. We saw the rise of BlueSky, Mastodon, and Threads, and renewed interest in LinkedIn and Reddit as marketing channels for brands. As big … Read more

7 Benefits Of Developing Your Own Software

In the modern landscape, most thriving businesses heavily rely on software applications to automate tasks, streamline operations, and oversee various resources. However, still, deciding between ready-made software or investing in custom solutions can pose a challenge. Hence, if you’re considering bolstering your business with software but are unsure of the best fit, understanding the advantages … Read more

Why Google Recommends Hierarchical Site Structure For SEO

Why Google Recommends Hierarchical Site Structure For SEO

Google’s Gary Illyes answered a question about site structure, explaining why a hierarchical site structure is good for SEO and when it’s okay to use a flat site structure. Gary offers a good reason why a hierarchical site structure is a good choice and why the flat site structure is okay for simple websites. Flat … Read more

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