Finding it tough to stay on top of AI’s impact on SEO? You’re not the only one. Google’s new AI overviews are changing how search works, and keeping up is more important than ever. Check out our webinar on August 28, 2024: “AI Overviews Explained: Expert Embedding Techniques for SEO Success” Market Brew is hosting … Read more
Google’s John Mueller explained on Reddit how to remove unwanted content from search results. This came up when someone asked about getting rid of an old article about their arrest that kept showing up in Google searches. The person was arrested for a minor offense in 2018, but a news article appears in Google searches … Read more
![What We Didn’t Do Boosted Our Paid Ad CVR by 11% [Expert Interview]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/hubspot-labs-paid-ad-cvr.webp.webp "What We Didn’t Do Boosted Our Paid Ad CVR by")
Our CRO team made a change that lifted the performance of our paid ads by almost 11% — and they didn’t have to make any deals with supernatural beings to do it. So while I’m a little bummed that I don’t get to use my Ouija board, the good news is that you’ve already got … Read more
I’ve been editing videos for almost a decade, both professionally and for my passion projects. So, believe me when I say I know how tedious editing even the shortest videos can be. Fortunately, many AI video editing tools can help speed up the process of editing, whether you’re a beginner or an expert videographer. Here … Read more
On-page SEO is fine-tuning various website components to help search engines crawl, understand, and rank pages for relevant queries. While off-page factors like backlinks and brand signals are critical, optimizing on-page elements lays the groundwork for maximizing search visibility. Beyond the content itself, on-page factors signal a page’s relevance and quality. The website architecture, including … Read more
There’s a lot of well-meaning PPC advice out there. This advice often finds its way to bosses/clients who ask, “Why aren’t we doing ___?” The problem is most of these studies and data sets are focused around ecommerce. Enterprise accounts (even enterprise ecommerce) will behave differently than their non-enterprise counterparts. There are a few reasons … Read more
The social media landscape has changed drastically since we started using Facebook in the mid-2000s. Nowadays, companies rely heavily on social media platforms to connect with their customers and build communities around their brands. As a result, many people are getting into social media marketing as new opportunities arise and career paths develop. But it … Read more
In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford (@packslight), who made $2,000 for six Instagram posts in the same year. It wasn’t a viable path for most creators — and there weren’t many options in the first place. Fast-forward a decade, and the landscape of … Read more
AI-generated content has become pervasive on social media in a relatively short time—creating a lot of gray area when it comes to brands using AI technology responsibly. Some platforms, like Meta, have proposed AI content disclaimers. In May 2024, the company began labeling posts they detected were AI-generated with a “made with AI” tag. Considering … Read more
I am the first to point out that ROI on email marketing is strong—the strongest, even compared to other marketing channels. And I think there is great value in tracking yours for a number of obvious reasons. Your finance team, for instance, will want to see that the activity and expenses you’re putting towards email … Read more
Google has defined a set of metrics site owners should focus on when optimizing for page experience. Core Web Vitals metrics are part of Google’s page experience factors that all websites should strive to meet. Users’ expectations for web experiences can vary according to site and context, but some remain consistent regardless of where they … Read more
![Social Media Marketing - The Rapid Rise of YouTube Shorts [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/Social-Media-Marketing-The-Rapid-Rise-of-YouTube-Shorts.jpg "Social Media Marketing - The Rapid Rise of YouTube Shorts")
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Imagine browsing your favorite blog and spotting a visually engaging ad that seamlessly fits the content and stands out just enough to grab your attention. That’s the power of display advertising at work. If you’re a digital marketing professional, you’ve likely heard of display networks as part of PPC advertising. But are you using this … Read more
Google recently rolled out its August 2024 core update, which appears to be Google responding to feedback from the community and surfacing more small and independent sites in search results. However, there’s an ongoing problem with Google Search rankings that is impacting a significant number of search results. Google has identified the root cause of … Read more
AI-generated voices could soon become a regular feature in advertising following a landmark agreement between the SAG-AFTRA actors union and an AI startup called Narrativ. Narrativ describes itself as a “marketplace for advertisers to buy talent likeness,”, providing replica audio solutions for companies who want to feature familiar voices in their content. The initiative appears … Read more
Google has updated its guidance on core algorithm updates, providing more detailed recommendations for impacted websites. The revised document, published alongside the August core update rollout, includes several additions and removals. New Sections Added The most significant change includes two new sections: “Check if there’s a traffic drop in Search Console” and “Assessing a large … Read more
Google’s August 2024 core update targets low-value SEO content, promoting quality websites. Full rollout expected within a month. Google launched its August 2024 core update. The update aims to boost high-quality content and demote SEO-focused material. Full rollout may take up to one month to complete. Source link
Google was recently granted a patent on ranking web pages, which may offer insights into how AI Overviews ranks content. The patent describes a method for ranking pages based on what a user might be interested in next. Contextual Estimation Of Link Information Gain The name of the patent is Contextual Estimation Of Link Information … Read more
