Short-form video is revolutionizing the way that businesses approach primary lead generation. But do you know why — and how to apply it to your marketing strategy? When HubSpot started growing back in the early 2000s, the core strategy for primary lead generation was organic search optimization. It worked incredibly well for HubSpot (and many … Read more
Google Search expands AI overviews to six countries, adds a save function, and simplifies language while testing in-text links for web content. Google expands AI Overviews to six new countries. Users can now save AI Overviews for future reference. Google is testing in-text links within AI Overviews. Source link
One of my favorite things to do on my personal website is to dig into web analytics. I don’t consider myself a technical person, but over the years, I’ve learned to love what metrics like pageviews, new visitors, and traffic sources can tell me about my site visitors. Not only that, but they also opened … Read more
Building a brand and focusing on brand awareness has become a current topic of discussion across SEO social media, but this is not a new concept; it’s just surfacing again. After the infamous Panda update in 2011, the rise of the “brand” entered into the conversation as Google began to put its emphasis on surfacing … Read more
Between Google and Bing, which search engine should you focus on? Should you focus on both or prioritize one over the other? Google is still the world’s most popular search engine and dominant APP store player, but things are changing quickly in an AI-driven world. With the rise of artificial intelligence and both Bing and … Read more
Client meetings are one of the keys to success for any SEO consultant or marketer. In this edition of Moz’s educational Next Level series, Meghan shows you how to use Moz Pro to prepare for and run a successful meeting with your clients. Source link
Throughout every technological change, the one constant always seems to be people calling for the death of SEO and search engines. While pundits have been quick to call for the death of SEO, SEO itself has been all too reluctant to die. This article will look at how SEO evolves and why that makes it … Read more
Google has updated its Trending Now tool in Google Trends, offering faster and more comprehensive search data. The tool now detects more trends, covers more countries, and provides more visualization and filtering options. These changes further enhance Google Trends’ value for marketers, researchers, and anyone seeking real-time insights into search behavior. Updates To ‘Trending Now’ … Read more
Anthropic announced announced a new Prompt Caching with Claude feature that boosts Claude’s capabilities for repetitive tasks with large amounts of detailed contextual information. The new feature makes it faster, cheaper and more powerful, available today in Beta through the Anthropic API. Prompt Caching This new feature provides a powerful boosts for users that consistently … Read more
Balancing brand and performance marketing has nothing to do with giving each side its amount of time in the limelight. There’s no magic harmony you’re going to create that delivers some sort of marketing tactic equilibrium and equality. This is the most controversial article I have ever written. A lot of people reading this will … Read more
Pay-per-click (PPC) advertising remains a cornerstone of effective digital marketing strategies. Often, when we begin work on a PPC account or campaign, it comes with some history. Whether it’s because we inherited it or have been asked to conduct an audit, the goal is always the same: to look at it with fresh new eyes, … Read more
I talked to the pros — including an SEO expert at HubSpot and the senior product director of AI Overviews at Google — to answer questions about Google’s AI search you didn’t even know you had. Like many, I’m skeptical of how fast AI seems to be overtaking every activity or task — like simple … Read more
Email personalization and the eCommerce customer journey Benefits of using email personalization for eCommerce Collecting and leveraging customer data Email personalization strategies for eCommerce Tips for creating personalized eCommerce email campaigns eCommerce email personalization examples How to measure the success of your personalized email campaigns Best practices for personalized eCommerce emails Take your eCommerce emails … Read more
Google has revealed plans to expand the capabilities of its AI assistant Gemini, introducing a new feature called “Deep Research.” This announcement came via social media following the company’s recent ‘Made By Google’ event. According to Google’s post, Gemini will soon be able to “do in-depth research for you and synthesize the info to give … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ll never forget the first freebie I ever created and put out onto the internet: a free guide to help you grow your Instagram following. I wrote all the copy in a Word doc … Read more
A study by the Data Provenance Initiative, a collective of independent and academic researchers dedicated to data transparency, reveals a mismatch between ChatGPT’s training data and its typical use cases. The study, which analyzed 14,000 web domains, found that ChatGPT’s training data primarily consists of news articles, encyclopedias, and social media content. However, the most … Read more
Say you have a product ready to launch and need to find influencers to generate buzz. Or perhaps you’ve already identified a creator you’d like to collaborate with and need a way to manage the partnership. In either case, you’ll likely hit up Google for an influencer marketing tool. But with so many options available, … Read more
Staying relevant is crucial for a brand to succeed. It’s not just about being on top—it’s about keeping up with evolving market shifts. Brands need to keep tabs on audiences’ changing wants and needs, while creating memorable experiences through customer conversations and timely responses. According to The Sprout Social Index™, 51% of consumers think the … Read more
