Google’s John Mueller offers guidance on interpreting website performance data. He cautions against overreacting to minor fluctuations. Small traffic numbers can cause exaggerated fluctuations in graphs. Focus on long-term trends rather than daily changes. Don’t panic over minor variations in website traffic. Source link
Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when hiring at scale. But in 2024, professionals across industries are starting to take advantage of AI as a handy assistant. As a writer and entrepreneur, … Read more
Last week, we tackled setting your data strategy for value-based bidding. The next key is to assign the right values for the conversion actions that are important to your business. We know this step is often seen as trickier for lead gen-focused businesses than, say, ecommerce businesses. How much is a whitepaper download, newsletter signup, … Read more
Any content team is only as good as its systems. A strong content team relies on several moving pieces for content planning — new articles, refreshing older content, editing, SEO considerations, social media marketing and other content repurposing. It can be a fast moving machine and without the right systems, it can all fall apart … Read more
TikTok inspires popular internet trends and helps products go viral. This makes it the perfect platform for brands to build their online presence. But to do this, you’ll need to step up your game and build a solid TikTok marketing strategy. This involves creating highly engaging videos and joining in on trending discussions. You could … Read more
Google adds ‘ineligibleRegion’ property to video structured data, allowing publishers to specify regions where videos shouldn’t appear in search results. Google added ‘ineligibleRegion’ to video structured data. It lets sites specify where videos shouldn’t appear in search. This offers more control over regional video visibility. Source link
Google’s John Mueller answered a question on Reddit about heading elements, confirming a slight impact but downplaying its significance, saying a lot about how Google uses headings. Hierarchical Heading Structure Hierarchical and hierarchy in the context of heading elements (H1, H2, etc.) refers to the organization of headings in order of importance or structure. In … Read more
Google Chrome has officially ended support for the First Input Delay (FID) metric, marking a transition to prioritizing Interaction to Next Paint (INP). The announcement by Rick Viscomi, who oversees web performance developer relations for the Chrome team, confirms INP as the core metric for evaluating interaction responsiveness. Today’s the day: Chrome ends support for … Read more
Securing approval for a marketing budget is often tough, especially in times of economic uncertainty. I haven’t been there myself, but my learnings from C-level marketers show the many complexities around marketing budgets. Budget slicing is a common occurrence. Entire initiatives are sometimes shelved. But there are also those glorious moments when your strategic budget … Read more
If you asked whether technology could replace marketing a few decades ago, most would look at you like you hit your head on concrete. Now, it’s no more a question but an issue that’s sparking industry-wide debate. And we owe this specifically to the generative AI surge — which has more implications for the creative … Read more
For better or worse, AI has become a dominant force in SEO. SEO professionals have been grappling with AI for years in Google’s algorithms, but the technology has moved to the forefront of digital marketing. The largest tech companies are developing the technology quickly and pushing products out to customers, trying to stay ahead of … Read more
Crawl budget is a vital SEO concept for large websites with millions of pages or medium-sized websites with a few thousand pages that change daily. An example of a website with millions of pages would be eBay.com, and websites with tens of thousands of pages that update frequently would be user reviews and rating websites … Read more
Meta is restricting data access in its Business Tools. Custom audiences and ad sets may be affected or paused. Advertisers need to adapt their tracking and reporting strategies. Meta has informed businesses of upcoming changes to its Business Tools that may impact how you use the platforms for advertising. Key Changes According to an email … Read more
![Are Marketers More or Less Productive in the Office? [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/are-marketers-more-or-less-productive-in-the-office-1-20240906-7178876.webp.webp "Are Marketers More or Less Productive in the Office? [New")
The remote work productivity debate will never end, and frankly, it shouldn’t. Leaders and employees alike should never stop being critical of how time is spent and seeking improved productivity levels. Is it tiring to refine and edit how we work constantly? Sure. Change is always tiring to a degree, but thankfully, marketers are resilient … Read more
Let’s play a game: Tell me how old you are without telling me how old you are. Not sure how to respond? Well, chances are your content consumption habits give you away. For instance, I love Instagram and Netflix but have left my Snapchat stage behind and don’t understand Roblox. (If you’re scratching your head, … Read more
Google has announced plans to discontinue its Enhanced Cost-Per-Click (eCPC) bidding strategy for search and display ad campaigns. This change, set to roll out in stages over the coming months, marks the end of an era for one of Google’s earliest smart bidding options. Dates & Changes Starting October 2024, new search and display ad … Read more
As Reddit continues investing in its advertising platform, marketers and business owners can expect new ways to reach engaged audiences across various topics and communities. In a recent episode of the AdExchanger Talks podcast, Jyotsna (Jyoti) Vaidee, Reddit’s VP of Ads Product, shared insights into how the platform is evolving to serve advertisers better while … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): Salesforce acquires AI voice agent firm Tenyx to boost AI capabilities. Salesforce has announced the acquisition of Tenyx, a startup specializing in AI-powered voice agents, to enhance its AI-driven solutions. The deal, expected to close in Q3, … Read more
