Google is introducing new features that streamline removing personal information from search results. These updates include: A redesigned “Results about you” hub A simplified removal request process An option to refresh outdated search results. Redesigned “Results About You” Page Google has updated its Results About You tool. Now, it proactively searches for personal information and … Read more
Managing Google Shopping campaigns is both an art and a science. Even with the most refined strategies and detailed data, performance fluctuations can happen – and when they do, they often leave marketers scrambling for answers. Understanding why these fluctuations occur, knowing how to respond, and effectively communicating with clients are essential skills for anyone … Read more
Investments in AI have reached unprecedented levels. According to a World Economic Forum report, the global AI infrastructure market was valued at $35.42 billion in 2023, and projected to reach $223.45 billion by 2030. Our own Q4 2024 market research indicates that 55.4% of B2B marketing teams are investing in AI to automate and analyze … Read more
AA WordPress developer pleaded with Matt Mullenweg at WordCamp Asia 2025, asking him to restore Automattic’s contributions to the WordPress core. Mullenweg apologized and said it’s not up to him; it’s up to WP Engine to drop their lawsuit, and he encouraged the community to put pressure on WP Engine. Automattic’s Scaled-Back WordPress Contributions Automattic … Read more
If it feels like the “B2B marketing funnel” concept has been around forever, you’re not far off. In 1898, advertising pioneer Elias St. Elmo Lewis created the AIDA model, laying the foundation for the funnel we marketers use every day. While the idea of selling something to someone is as old as humanity, the modern … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! AI use is skyrocketing, and new tools are entering the scene every day. No wonder that many leaders are concerned about the ethical implications of AI in marketing. To drill into that topic, Goldcast and … Read more
Recent studies by Gartner and Adobe show that generative AI is becoming a key tool in marketing. Almost three-quarters of marketing teams now use GenAI, and most consumers are comfortable with AI in advertising. AI Adoption In Marketing A survey by Gartner of 418 marketing leaders found that 73% of marketing teams use generative AI. … Read more
Learn five proven conversion rate optimization strategies to turn more visitors into leads on your money pages. Source link
TikTok is proving to be a major marketing heavyweight as more brands leverage the app to find and delight their audience. If you‘re a brand trying to find your footing on TikTok, you’ve come to the right blogger. I spoke with social media expert Annabelle Nyst, former senior marketing manager for HubSpot‘s brand social channels … Read more
Last week, I published a meta-analysis of AI Overviews and their impact on SEO. Today, I publish an analysis of the research on AI chatbots and their potential impact on customer acquisition and purchase decisions. Image Credit: Lyna ™ I’ve analyzed 14 studies and research papers to answer five key questions: How valuable is AI chatbot … Read more
This week’s Ask An SEO question comes from Harjeet: “Hi! I have a website that provides information of warehouses all over United states. The problem is that only eight to nine pages are indexed by Google. But it has many dynamic pages. For example, if you do a search for any location on homepage search … Read more
An awkward Q&A at WordCamp Asia 2025 saw Matt Mullenweg struggle to answer where WordPress will be in five years. Apparently caught off guard, he turned to the Lead Architect of Gutenberg for ideas, but he couldn’t answer either. Project Gutenberg Gutenberg is a reimagining of how WordPress users can build websites without knowing any … Read more
New research on AI Overviews and organic search results presents a fresh view on how AIO is evolving and suggests how to consider it for purposes of SEO. Among the findings: Their research showed that the AIO they were tracking showed more volatility than the organic search results, that they were changing at a faster … Read more
A recent Dentsu study, in partnership with TikTok, shows that advertisers on the platform achieve strong returns on investment (ROI) for both short-term and long-term sales. The analysis (PDF link) focused on 15 brands in Norway, Denmark, Sweden, and Finland and compared TikTok’s performance with other media channels. Dentsu found: “With a short-term ROI of … Read more
Pop quiz! What do Meow Wolf, Blue Man Group, Cirque du Soleil, Disney Imagineering, and Ringling Bros. have in common? They’ve all sought out today’s guest as a consultant. But today’s master is… actually not a master of marketing at all. In fact, he’s never worked a day in marketing. But he literally wrote the … Read more
Thinking of pitching for MozCon 2025? Learn how to create a standout speaker pitch, discover hot topics organizers love, and boost your chances of taking the stage. Source link
“If you build it, they will come” worked well in “Field of Dreams.” But, like a lot of marketers, I took a more cautious (yet still curious) approach toward AI integration. When ChatGPT first hit the scene, it was exciting to see all the buzz but it left me hungry for more: What is AI … Read more
LinkedIn now offers email analytics for newsletters, providing data on email sends and open rates. LinkedIn added new email metrics for newsletter publishers. New data include emails sends and open rates. LinkedIn notes that the reported data is only an estimate. Source link
