When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate — so much chocolate. Little did I know that the roots of this holiday bore little-to-no resemblance to my childhood experience of … Read more
Advanced link building is about attracting links to your sites, and ideally in mass. There might be a little bit of outreach necessary, especially if you need to fan the flames, but the main goal is to get media outlets, niche websites, industry publications, and bloggers to link to you naturally. With a bit of … Read more
[*] Google’s John Mueller explained why Google Search Console sometimes shows URLs with hashtags in performance reports and why it’s not something to worry about in terms of what’s being indexed because it doesn’t reflect what Google is indexing. URLs With #Anchor Hashtags What John Mueller discussed in the Bluesky post is URLs with hashtags … Read more
The WordPress Foundation suffered a setback in its attempt to trademark the phrases ‘Managed WordPress’ and ‘Hosted WordPress,’ which could have allowed them to demand licensing fees for their use. An organization called Unprotected.org published documents showing it successfully petitioned the U.S. Patent Office to deny the trademarks. The Uprotected.org website published: “We have successfully … Read more
YouTube upgrades Dream Screen with Google’s Veo 2 video generation model, enabling faster AI-generated backgrounds and standalone clips. YouTube has upgraded Dream Screen with Veo 2 AI model for better video generation. The feature enables faster creation of AI backgrounds and standalone clips for YouTube Shorts. The initial rollout covers US, Canada, Australia, and New … Read more
Google updates structured data guidelines, enabling merchants to showcase sale, member, and strikethrough pricing in search results. Google added support for new structured data properties to show different price types. Merchants can now display loyalty program pricing tiers in their product markup. These changes align Google Search with existing Merchant Center capabilities. Source link
Finding the right keywords can feel like navigating a busy train station. Which direction leads to your destination? What’s the most efficient route? Keyword Gap 2.0 is your express ticket to competitive insights. Source link
Since launching to the public on Jan. 20, 2025, Chinese startup DeepSeek’s open-source AI-powered chatbot has taken the tech world by storm. As the top free app by downloads in the U.S. Apple app store since Jan. 26 – with 16 million app downloads in its first 18 days (ChatGPT had 9 million in the … Read more
Working with large organizations to improve their technical SEO is, in my opinion, the best and most enjoyable time to practice technical skills. More often than not, you’re faced with complex systems and infrastructures, a host of legacy issues, and different teams responsible for different sections of the website. This means you need to work … Read more
If your SEO rankings are slipping, ad costs keep rising, and social media engagement is flat, you’re not alone The digital landscape is noisier than ever, flooded with AI-generated content, generic messaging, and short-lived trends. The question is: How do you stand out and drive real, lasting results? That’s exactly what Katie Morton, Editor-in-Chief of … Read more
Webinar promotion is a crucial part of the webinar process, but the webinar promotion tips in this article go beyond just getting attendees to join. Effective webinar promotion can also increase audience engagement and settle the nerves of webinar hosts. Promotion allows you to fill your audience with the right people and get closer to … Read more
Hackers are actively exploiting a vulnerability to inject an obfuscated script into Magento-based eCommerce websites. The malware is loaded via Google Tag Manager, allowing them to steal credit card numbers when customers check out. A hidden PHP backdoor is used to keep the code on the site and steal user data. The credit card skimmer … Read more
Few professions can match a digital marketer’s perspective on what Google’s fourth-quarter results mean for SEO and online advertising. I asked six search marketers, each with over 20 years of experience in all areas of search for insights into what those results mean. What they shared indicates what SEO and advertising professionals should be paying … Read more
Google has shared new details on how it uses the Speculation Rules API to speed up clicks on search results. When searching in Chrome, Google preloads parts of a webpage before you click, leading to faster load times. Here’s an overview of how it works and the benefits Google has observed. How Prefetching Works Google … Read more
Hiring the right digital marketer can make or break your marketing team. With new tools, platforms, and regulations cropping up constantly, you’re not just looking for someone who “gets PPC” or can crank out social media posts. You need a pro who can adapt to change, think strategically, and roll with the punches when things … Read more
Looking for resources to scale your SEO agency? Check out this list of client onboarding tools to automate manual tasks. Source link
The inbound methodology is really important here at HubSpot. I think you could go so far as to say that it’s more or less our “main thing” — like almost everything we push, preach, and practice as a brand hinges upon it. In the interest of keeping this post focused and practical, I won’t go … Read more
Google Chrome has released its latest Chrome User Experience Report (CrUX). This update zeroes in on individual components of page speed, offering fresh data on largest contentful paint (LCP) image subparts and real-world network conditions (RTT). For SEO professionals, this means you’ll have a better understanding of what needs improvement. Barry Pollard, Web Performance Developer … Read more
