Google has released a new episode in its “SEO Office Hours Shorts” video series, in which Developer Advocate Martin Splitt addresses a question many website owners face: Should all 404 error pages be redirected to the homepage? The Clear Answer: Don’t Do It In the latest installment of the condensed Q&A format, Splitt responds to … Read more
Google has discontinued its Page Annotations feature in the iOS app, which automatically added search links to webpages. The feature was introduced late last year and converted certain website text into Google Search links without publisher consent. Recent updates confirm that it’s no longer supported. Short-Lived & Controversial The Page Annotations feature was first announced … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! If you’ve landed on this article, you’re probably worried about your email marketing. Perhaps you’re doing everything “right”—following best-practices, considering email deliverability, and creating engaging content—but you’re still not cracking the inbox. You’re not alone. … Read more
Feeling tapped out when it comes to creative content ideas? If you feel like you’ve done it all, I challenge you to explore these 14 uncommon types of content. Many marketers overlook these unconventional digital content formats, but they can be highly effective. Slot some of these content styles into your arsenal to mix up … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. As an inclusive marketing strategist and consultant, one of the things I find myself having to educate clients on is the right way to think about marketing inclusively. At its core, inclusive marketing is all about helping … Read more
![10 Top Converting Landing Pages That Boost Your ROI [With Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/03/10-Top-Converting-Landing-Pages-That-Boost-Your-ROI-With.png "10 Top Converting Landing Pages That Boost Your ROI [With")
This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Want to increase sign-ups, sales, or demo requests from your landing page? How can you ensure your landing page is optimized for conversions? Landing pages can make or break your conversions. A well-designed landing page doesn’t just look good; … Read more
Ever wondered how to increase your reach and engagement and, in turn, grow your following on Instagram? Your Instagram captions could hold the key. Yes, Instagram is a visual social media platform, but your caption carries more weight in the Instagram algorithm than you think. A strong visual can catch users’ attention, but carefully thought-out … Read more
It’s the start of March Madness and college basketball enthusiasts around the country are rejoicing. Although picking the perfect March Madness bracket is nearly impossible, millions of people complete the legendary ritual each year and tune into the live games. The famous NCAA tournament draws in die-hard fans and bandwagon supporters alike. And what would … Read more
As an employee and a freelancer, I’ve seen plenty of brands fall prey to a shiny object syndrome where they want to build a feature they saw a competitor launch or simply thought was a good idea. Then, they build that idea without knowing if their audience needs or wants it — they skip usability … Read more
A new study on Google search behavior examines changes in clickthrough rates across industries. The data correlates with increased AI Overviews (AIOs) in Google’s search results. Research from Advanced Web Ranking (AWR) reveals that AIOs appeared in 42.51% of search results in Q4, up 8.83 percentage points from the previous quarter. With this increase, clickthrough … Read more
Historically, Google has been the default for most marketers, especially when it comes to pay-per-click (PPC) advertising. However, for low-budget accounts, the question arises: Is Google Search the best value for money? This article explores how Google Search can still provide value for money for lower-budget accounts and where to allocate the budget if Google … Read more
Let’s get right down to it — the key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic that’s more likely to convert. As for the key to finding — and choosing — the right long-tail keywords? I’ve found that it involves knowing how to use keyword research software … Read more
Description: Scaling content marketing with AI seems ideal until generic AI drafts fall short. Learn how to streamline content execution without sacrificing quality. Source link
What is Canva? As a business, it is crucial that your website and marketing collateral match the high quality of your services or products. However, with your time and effort getting pulled in multiple directions, taking night classes to become a master at graphic design probably isn’t too high on your to-do list! That’s where … Read more
In a recent podcast interview, Matt Mullenweg shared his informal plans for ensuring the future of WordPress. He outlined several areas where WordPress is taking advantage of technological changes, including security, AI integration, and reducing technical debt. He also addressed the long-term future of WordPress leadership, emphasizing the importance of decisive vision. Mullenweg outlined four … Read more
Google has updated its Search Central documentation to include details about AI Mode in its robots meta tag specifications. This update coincides with the rollout of AI Mode via Google Labs. Document Updates For AI Mode The updated document now specifies that you can control the appearance of your content in Google’s AI-powered features, including AI … Read more
Here’s a hint as to the identity of today’s master in marketing: When I asked what his pie-in-the-sky marketing dream was, he sighed like Ahab hunting the white whale. “I would love to get cast members from The Bear” — Hulu’s Chicago-set show ” — “to record announcements or do videos for us, highlighting what … Read more
Today’s Ask an SEO question comes from Colin in London, UK. “My question is about duplicate content. I work for a group of schools in the UK. We have 21 schools, each has its own website and domain with a link or banner linking back to our main group website. The schools are very busy, … Read more
