What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. In fact, brands using dedicated social media … Read more
When you hear the word agent, what do you think of? A real estate agent, an insurance agent, or even an FBI agent? Far beyond an assistant following rote instructions, an agent has the power and ability to make things happen on your behalf. Wouldn’t it be great if we had technology that could carry … Read more
Earlier this year, HubSpot went viral — and not exactly in a good way. A few companies posted data suggesting that we had lost 80% of our blog traffic. Overnight, the news was all over X and LinkedIn. As marketers ourselves, we know better than anyone that hot takes drive clicks. But, what actually happened … Read more
A memo by Shopify’s CEO Tobi Lütke sets a company-wide expectation for the use of AI not just throughout the company but also encourages employees to think about how their end users can use AI. Everyone needs to read this because it marks a pivotal moment in how everyone should be using AI to hundredfold … Read more
Chrome has added new DevTools features that help developers test website performance based on real-world data. Available in Chrome 134, these tools include CPU throttling calibration and other improvements that help bridge the gap between development environments and actual experiences. How This Helps Developers build websites on powerful desktop computers. However, many users visit these … Read more
Once upon a time, SEO was just SEO. (Cue Mr. Incredible meme.) Whether you were a billion-dollar national brand or a teen with a Spice Girls Tumblr, you played the same game: Trying to get your page in those ten blue links. Now, two marketers might not even be playing the SEO game on the … Read more
Google AI mode now understands images, allowing you to upload photos and ask questions about them. AI Mode is rolling out to more people. Google has added image search capabilities to AI Mode in Search. You can upload pictures and ask questions about them. AI Mode is being rolled out to more users in the … Read more
If you’re reading this, chances are you already know about dropshipping, how it works, and some of the profits other people have made. But one big question may still remain. Does dropshipping work in 2025? After all, the concept of dropshipping is no longer new. Now, with more dropshippers joining the party every day, there … Read more
Meta houses three huge social media platforms, each offering their own benefits and drawbacks. When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics – like audience growth and site traffic – and where they’re re-investing. We’ll dive into that along with key differences among various segments, … Read more
Google has updated its AI systems for Maps and Business Profiles, which now use Gemini to identify risky profile edits and fake reviews. Gemini Finds Suspicious Profile Edits Google is employing Gemini to spot fake changes to Business Profiles. It can distinguish between a regular update, like a slight name change, and a sudden, suspicious … Read more
We’ve all been there. You spend weeks optimizing content, fixing technical issues, and building quality links – only to have your client skim through your report and ask, “But how is this affecting our bottom line?” And they’re right to ask. As experienced SEO managers, we need to move beyond traffic numbers and keyword rankings. … Read more
Key takeaways ✨ You should never use bulletproof button images because they get lost when images are turned off—and they’re not accessible. Eye-catching and clickable buttons depend on multiple factors like shape, size, spacing, and more. There are five ways to code bulletproof CTAs including conditional-padding, VML-based, padding-based, border-based, and padding-and-border-based. Have you heard of … Read more
WordPress hosting provider Kinsta announced an automated plugin updater that detects and recovers from bad updates by rolling back the plugin to its previous state and preventing downtime from affecting website performance. Failed plugin updates are prevented from going live and publishers are immediately notified. Kinsta shared that a scan of users indicated that the … Read more
What is Printful? Perhaps that’s a question you often find yourself asking when you read about other entrepreneurs and their production line processes. Or perhaps you have been searching for a new solution to some current supply line issues, and you want to see if Printful is the right option for you or whether the … Read more
The changes in SEO and search over the last year or so have meant that social media has become an even more important part of an online strategy. Brands need to consider their visibility across social media channels alongside other online channels to find new growth. Building an audience on social media should be a … Read more
Trying to work out which slides you must have in your pitch deck for 2025? Perhaps you’re at the start of your business journey, and you want to bring your product to market. Or maybe you’ve started to make some sales, and you want to scale your brand up and take it to the next … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): Sam Altman says OpenAI’s capacity constraints will delay product releases. OpenAI CEO Sam Altman confirmed that the company is experiencing capacity issues following the explosive popularity of its new image-generation tool, leading to delays in product rollouts. … Read more
Microsoft launches Copilot Search in Bing, offering AI-powered summaries with clear links to sources for fast, conversational answers. Copilot Search is now available in Bing, combining AI summaries with traditional results. Verify information through transparent source attribution and citation links. Navigate topics conversationally without starting over. Source link
