Using Local Business Partnerships And Collaborations To Build Authority And Visibility

Using Local Business Partnerships And Collaborations To Build Authority And Visibility

All businesses, large or small, must establish a level of authority for the products and/or services they offer in the minds and hearts of their target audience if they expect to convince them to engage and buy. This universal marketing truth plays out daily for small businesses looking to capture the attention of local customers … Read more

Google Confirms You Can’t Add EEAT To Your Web Pages

Google Confirms You Can’t Add EEAT To Your Web Pages

Google’s John Mueller offered an overview of EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) at the Search Central Live NYC event and affirmed why it matters for some sites and why it’s not something SEOs can add to a website. EEAT’s Relation To Quality Raters And YMYL Websites John Mueller started this part of his discussion … Read more

How to optimize your video content strategy with Instagram Trial Reels

How to optimize your video content strategy with Instagram Trial Reels

Attracting new audiences on social is a balancing act between posting content you know will resonate while taking a few risks with new content styles. Your fans may not care about a new aesthetic for your videos, but it might be the hook that draws in new customers. Trying something new can feel uncertain, especially … Read more

Google Updates Unfair Advantage Policy, Advertisers React

Google Updates Unfair Advantage Policy, Advertisers React

On Friday, Google sent out a subtle but impactful policy update to advertisers, confirming changes to its long-standing “Unfair Advantage Policy”. While the official enforcement date is April 14, 2025, the conversation has already started — and it’s anything but quiet. The PPC community is buzzing with opinions, questions, and concerns. But this update didn’t … Read more

A Guide To Enterprise SEO Strategy For SaaS Brands

A Guide To Enterprise SEO Strategy For SaaS Brands

The SaaS business model offers incredible scalability as well as profitability – but only when paired with the right marketing growth strategy. Knowing that the cost of hosting cloud-based applications decreases as user volume increases, SaaS brands must focus on rapid subscriber growth to stay competitive and bring costs down. Many CMOs default to paid … Read more

Google Shares Valuable SEO Takeaway About Quality Raters Guidelines

Google Shares Valuable SEO Takeaway About Quality Raters Guidelines

At the recent Search Central Live NYC, Google’s John Mueller discussed the third-party quality raters they use to evaluate changes to Google’s search algorithms. Although it wasn’t stated explicitly, the nuance was implied: keeping a human in the loop remains an important factor in fine-tuning your SEO decisions. Third Party Quality Raters Hopefully by now … Read more

Google Revisits 15% Unseen Queries Statistic In Context Of AI Search

Google Revisits 15% Unseen Queries Statistic In Context Of AI Search

At Search Central Live NYC, Google’s John Mueller revisited the statistic that 15% of search queries Google sees are completely brand new and have never been encountered. He also addressed what impact the advent of AI has had on the number of novel search queries users are making today. Understanding Language Understanding language is important … Read more

How Conversion Funnels Create a Better Customer Journey [+ Tips to Optimize Yours]

Marketer optimizing a conversion funnel

Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research. And then the benefits of … Read more

15 Proven Tips To Get More Social Media Followers

15 Proven Tips To Get More Social Media Followers

The changes in SEO and search over the last year or so have meant that social media has become an even more important part of an online strategy. Brands need to consider their visibility across social media channels alongside other online channels to find new growth. Building an audience on social media should be a … Read more

Google Affirms AI Is Not Replacing Search – Search Central Live NYC

Google Affirms AI Is Not Replacing Search – Search Central Live NYC

Google’s John Mueller discussed the impact of AI on SEO at Search Central Live NYC, explaining what it means for SEO and reassuring the audience that search is not going away anytime soon, echoing the words of VP of Search Liz Reid who said something similar. AI Is Not Replacing Search John Mueller was talking … Read more

Navigating Global Expansion: What Brands Can Learn from Liquid Death's UK Exit

Navigating Global Expansion: What Brands Can Learn from Liquid Death's UK Exit

When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, marketing Twitter(X) erupted with hot takes. Was it the irreverent branding that didn‘t connect with British sensibilities? Or proof that even viral marketing can’t guarantee product success? According to behavioral science … Read more

Google’s SEO Tips For Better Rankings – Search Central Live NYC

Google’s SEO Tips For Better Rankings – Search Central Live NYC

Google’s Search Liaison answered a question at Google Search Central Live NYC about whether Google prefers brands. Sullivan took that as an opportunity to affirm that Google is working to show more independent sites and also offered insights into how independent sites can improve their search performance. Google Wants Good Independent Sites To Rank Someone … Read more

Google Completes March 2025 Core Update Rollout

Google Completes March 2025 Core Update Rollout

Google officially completed the rollout of its March 2025 Core Update today at 5:34 AM PDT, ending two weeks of significant volatility in search rankings. This update began on March 13 and has created notable shifts in search visibility across various sectors and website types. Widespread Impact Observed Data collected during the update’s rollout period … Read more

How to Use Claude to Create a Virtual Assistant (in Under 10 Minutes)

HubSpot SVP on using Claude as your VA

Who wouldn’t want their own personal executive assistant? Sounds pretty awesome, right? Well, with the AI tool Claude, anyone can set up a virtual executive assistant in just ten minutes. In this article, I’ll share how you can use Claude’s incredible new Projects feature to create an executive assistant. That virtual EA can help you … Read more

Google Rolls Out AI-Powered Travel Updates For Search & Maps

Google Rolls Out AI-Powered Travel Updates For Search & Maps

Google has released its annual summer travel trends report alongside several AI-powered updates to its travel planning tools. The announcement reveals shifting travel preferences while introducing enhancements to Search, Maps, Lens, and Gemini functionality. New AI Search and Planning Features Google announced five major updates to its travel planning ecosystem. Expanded AI Overviews Google has … Read more

Navigating Time Zone Differences: Scheduling Ads For Maximum Impact

Navigating Time Zone Differences: Scheduling Ads For Maximum Impact

Ad scheduling is a fundamental setting in Google Ads and Microsoft Ads, but when managing campaigns across multiple time zones, it becomes more complex. Standard scheduling tactics may not cut it if you’re advertising internationally or running campaigns across regions with different peak engagement times. Poorly timed ads can lead to wasted budget, lower conversion … Read more

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