Prior to launching my own marketing business, I worked at athletic apparel company Gymshark, driving our marketing strategy around community. I knew that bringing people together was powerful. I just had to move that concept out of the fitness space and into business. How hard could it be? So, when I launched my community marketing … Read more
2025 is upon us, and a new year brings new trends and new challenges. If you‘re a brand looking to leverage social media video this year, you may not know what to expect but don’t worry. I, your resident content creator and social media expert, have the expertise you need to prepare for social media … Read more
It’s rare that a B2B marketer is funny on LinkedIn. And not “posted a meme about ChatGPT taking over my job” funny. I mean genuinely, “I would watch this content in my free time” kind of humor. And she’s got 20K followers (and some viral videos with 4M+ views) to prove it. Today’s expert tells … Read more
Both SEO and PPC are essential components of digital marketing, yet they operate in entirely different ways. One delivers instant visibility and quick results, while the other builds long-term authority and organic traffic. But, when budgets are tight, and results need to be justified to the board, which channel deserves more attention? The answer isn’t … Read more
Large language models (LLMs) like ChatGPT and Claude are best known for their writing abilities, drafting ad copy, summarizing reports, and helping brainstorm blog content. However, most marketers still know little about one of their most powerful features: They can write actual code. First, it talked. Then, it wrote. Now, it builds. We’re not just … Read more
Tracking conversions in Google Ads isn’t optional if you care about making the most of your ad budget. Without it, you’re flying blind, guessing what’s working and what’s wasting money. The good news? Setting up the Google Tag for conversion tracking is easier than it used to be, giving advertisers multiple installation options to fit … Read more
If you’ve followed Buffer for a while, then you know we have a few uncommon approaches to teammate benefits and compensation. The example I’ll dig into today is our “Dependent Grant,” which we launched in 2016. Our Dependent Grant is separate benefit, outside of salary, that we grant teammates who are taking care of and … Read more
If you’re a marketing professional, you know LinkedIn is a powerful tool for building relationships and brand awareness and selling your products and services. But it isn’t enough to create a profile and start posting, even if you have a solid LinkedIn marketing strategy. LinkedIn has over 1 billion members globally, spanning 200+ countries and … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): OpenAI launches o3 and o4-mini models that ‘think with images’. OpenAI has released o3 and o4-mini reasoning models with advanced image analysis capabilities. The models can interpret sketches, diagrams, and whiteboards—even at low quality—and integrate that data … Read more
I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I never forget that customer experience and marketing go hand-in-hand — everything I plan and execute is to fulfill customer wants and needs. After all, Fluent Support stated that 89% of companies will compete primarily on customer experience by 2025. … Read more
In every community, multiple businesses and business types vie for prominence within a limited geographic radius. As such, when it comes to online visibility and local SEO, competitor analysis isn’t just a best practice – it’s a necessity. Understanding and responding to your rivals’ strategies, strengths, and weaknesses is the cornerstone of a winning local … Read more
For over two decades, Google has been the search engine that most people use for everyday searches, product research, and staying up to date on the latest news. Because of this market dominance, Google has also been the main search engine of focus for SEO and marketing professionals. However, following the introduction of ChatGPT and … Read more
Planning a SaaS PPC strategy can be daunting. It often involves lengthy buying cycles, complex products to explain, and high competition. According to Gartner, B2B SaaS buyers spend 27% of their time in the buying process doing independent research online. Being visible across channels is crucial to keep your brand top-of-mind during this process. In … Read more
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Aleyda Solis’ SEOFOMO published a survey of ecommerce owners and SEOs that indicates a wide range of uses of AI, reflecting popular SEO tactics and novel ways to increase productivity, but also reveals that a significant number of the respondents have yet to fully adopt the technology because they are still figuring out how it … Read more
I’ve spent decades analyzing shifts in marketing, but the rise of AI agents is the most disruptive one yet. These systems are quickly taking over the user journey — but unlike humans, they evaluate structured data, analyze backend specifications, and make decisions in milliseconds. Major players are already taking note and adapting. For example, Adobe … Read more
Google’s John Mueller answered a question about LLMs.txt, a proposed standard for showing website content to AI agents and crawlers, downplaying its usefulness and comparing it to the useless keywords meta tag, confirming the experience of others who have used it. LLMS.txt LLMS.txt has been compared to as a Robots.txt for large language models but … Read more
A federal judge has ruled that Google maintained illegal monopolies in the digital advertising technology market. In a landmark case, the Department of Justice and 17 states found Google liable for antitrust violations. Federal Court Finds Google Violated Sherman Act U.S. District Judge Leonie Brinkema ruled that Google illegally monopolized two key markets in digital … Read more
