Google Clarifies Googlebot-News Crawler Documentation

Google Clarifies Googlebot-News Crawler Documentation

Google updated their Google News crawler documentation to correct an error that implied that publisher crawler preferences addressed to Googlebot-News influenced the News tab in Google search. Google News Tab The Google News tab is a category of search that is displayed near the top of the search results pages (SERPs). The news tab filter … Read more

Google’s John Mueller: Updating XML Sitemap Dates Doesn’t Help SEO

Google’s John Mueller: Updating XML Sitemap Dates Doesn’t Help SEO

Google’s John Mueller clarifies that automatically changing XML sitemap dates doesn’t boost SEO and could make it harder for Google to find actual content updates. The “Freshness Signal” Myth Busted On Reddit’s r/SEO forum, someone asked if competitors ranked better by setting their XML sitemap dates to the current date to send a “freshness signal” … Read more

Google Now Allows Top Ads To Appear At Bottom Of Search Results

The Ultimate Multichannel Ecommerce Marketing Guide: How To Drive Discoverability, Performance & Sales

Google Ads introduced a quiet but impactful change last week to how ads can show up on the search results page. High-performing ads that used to be eligible only for top-of-page positions can now also appear at the bottom. This means advertisers can show up more than once on the same results page: once at … Read more

ChatGPT Adds Shopping, WhatsApp Search, & Improved Citations

ChatGPT Adds Shopping, WhatsApp Search, & Improved Citations

OpenAI has added several new features to ChatGPT’s search tool. You can now shop for products, search through WhatsApp, and see improved source citations. These updates build upon the real-time search features introduced in October, demonstrating OpenAI’s increasing challenge to Google and other search engines. New Shopping Features Now Available The most significant addition in … Read more

Social Media Marketing Campaigns: What I’d Do to Stand Out on Every Platform [+ New Data]

a hubspot-branded featured image of a hand holding a phone with an orange nametag next to it that says ‘hello my name is social media marketing campaign’ along with some dollar signs surrounding it

You and I both know it: there’s no secret to a successful social media campaign. Instead, there’s just strategy; nowadays, posting won’t cut it — and social media marketers are feeling the pressure more than ever. Tons of moving parts constitute a high-performing, truly modern social strategy. According to HubSpot’s 2025 Social Media Trends Report, … Read more

What brands get wrong about influencer sourcing

What brands get wrong about influencer sourcing

We’re back with the latest edition of our series, @Me Next Time, where we invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends. This time, we’re breaking down what brands get wrong about influencer sourcing. We’ve all seen those overly-scripted, cringe-worthy sponsored videos. The … Read more

Navigating The Complexities Of International PPC Working With Agencies

Navigating The Complexities Of International PPC Working With Agencies

Running PPC campaigns in one country is challenging enough. Add multiple countries, languages, regulatory quirks, and agency partners into the mix, and things get complicated fast. If you’re overseeing paid media at large enterprises or multi-location brands, international PPC isn’t just a scale problem. It’s a coordination and consistency problem. You’re not just launching more … Read more

How LLMs Interpret Content: How To Structure Information For AI Search

How LLMs Interpret Content: How To Structure Information For AI Search

In the SEO world, when we talk about how to structure content for AI search, we often default to structured data – Schema.org, JSON-LD, rich results, knowledge graph eligibility – the whole shooting match. While that layer of markup is still useful in many scenarios, this isn’t another article about how to wrap your content in … Read more

Google Updates Gemini/Vertex AI User Agent Documentation

Google Updates Gemini/Vertex AI User Agent Documentation

Google updated the documentation for the Google-Extended user agent, which publishers can use to control whether Google Gemini and Vertex use their data for training purposes or for grounding AI answers. Updated Guidance Google updated their guidance on Google-Extended based on publisher feedback for the purpose of improving clarity and adding more specific details. Previous … Read more

Global Expansion Misfires and Triumphs: Lessons from Liquid Death & 7-Eleven

Global Expansion Misfires and Triumphs: Lessons from Liquid Death & 7-Eleven

The story of 7-Eleven’s remarkable transformation in Japan offers a masterclass in global expansion done right. Despite being an American brand, 7-Eleven has become a beloved institution in Japan with twice as many stores, and 8x higher profit margins than in its home country. But not every brand’s international journey ends in success. When Liquid … Read more

The 8 Most Important PPC KPIs You Should Be Tracking

The 8 Most Important PPC KPIs You Should Be Tracking

If you’re still measuring your PPC success based on click-through rate and impressions alone, you’re about to be left behind. The role of paid media has changed – and not just because Google Ads released another round of automation. It’s changing because people have changed. We live in a multi-device, privacy-first, AI-influenced world where attention … Read more

Email Marketing Plan: Craft & Track Your Email Campaign [Free Template]

A laptop displays an email icon on its screen

If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Maybe you didn’t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Or you were planning several email campaigns at once, … Read more

How B2B Marketers Can Use B2C Tactics to Engage

How B2B Marketers Can Use B2C Tactics to Engage

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Whether you’re selling cars, shampoo, clothing, or legal services, the decision to buy what you’re selling is always made by a person. That fundamental principle is deeply ingrained in consumer marketing. However, in business-to-business (B2B) … Read more

Google’s AI Overviews Reach 1.5 Billion Monthly Users

Google’s AI Overviews Reach 1.5 Billion Monthly Users

Google’s AI search features have reached widespread adoption. The company announced that AI Overviews in Search now reach 1.5 billion users per month. This information was revealed during Alphabet’s Q1 earnings call. Alphabet Earnings Show Growth Across Core Products Alphabet announced strong financial results for Q1, highlighting the adoption of AI across its products. The … Read more

Developing A Content Strategy In Regulated Industries

Developing A Content Strategy In Regulated Industries

Throughout my career, I’ve worked with companies across highly regulated sectors, including finance, insurance, banking, and tobacco. Navigating these industries means understanding how regulation influences every part of your content strategy, from the adjectives you can use for tobacco flavors to the exact phrasing required for financial products. Once you understand the sector’s rules, the … Read more

Master Your Message If You Want To Create Better Brand Content

Master Your Message If You Want To Create Better Brand Content

If you want to become a better content marketer, you’ll need to master the art and science of messaging. And by “messaging,” I don’t just mean the ethereal notions of “value,” emotional impact, or brand alignment. I mean the real meat of what your brand stands for, how that’s communicated, and why people should care. … Read more

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