It might not be the most obvious social media platform choice when it comes to building your brand as a creator or business. But, when used right, Pinterest could become the most effective platform in your social media toolbox. A bold statement, but I stand by it. That’s because Pinterest has what many other social … Read more
Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. Everything changed with Baby Boomers. They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. Sound familiar? Since then, marketers … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): Gemini adds Canvas document editing and Audio Overviews. Google has introduced two new features for Gemini: Canvas and Audio Overviews. Canvas allows users to draft, edit, and refine documents and code within Gemini, with integration to Google … Read more
Danny Sullivan, Google’s Search Liaison, shared insights about AI Overviews, explaining how predictive summaries, grounding links, and the query fan-out technique work together to shape AI-generated search results. Optimizing For AIO Danny Sullivan shared insights into how AI Overviews are generated, helping explain why Google may link to websites that don’t match the typical search … Read more
Google has publicly committed to December 31 as a deadline for improving how independent publishers appear in search results. This timeline emerged during an exchange on X between Danny Sullivan, Google’s Search Liaison, and several concerned publishers. A Turning Point for Independent Publishers? The exchange began with Jonathan Jones sharing notes from a discussion where … Read more
Google Business Profile (GBP) suspensions have steadily risen since January, and as they increase, appeal resolution times have grown significantly – from about five days to nearly five weeks. As a Platinum Product Expert in the Google Business Profile Support Forums, I help small businesses navigate Google’s GBP platform. For many of these SMBs, Google … Read more
![Q2 SEO & AI Update: How To Track & Optimize AI Search Performance [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/03/Q2-SEO-AI-Update-How-To-Track-Optimize.png "Q2 SEO & AI Update: How To Track & Optimize")
Are you ready to ensure your SEO tools deliver the most accurate, real-time data in 2025 and beyond? With the constant evolution of Google’s search algorithms, staying ahead requires not just adapting to changes but anticipating them. Join us on March 27, 2025, for our in-depth webinar, “Q2 SEO & AI Update: How To Track … Read more
For many verticals, Instagram should be an essential part of their digital marketing strategy to help grow their audience and their brand. With over 2 billion monthly active users, Instagram is a strong social media channel where brands can connect with their audience. However, when building your following on Instagram, don’t fall into the trap … Read more
Google’s Martin Splitt explains why indexed pages may not appear in search results, highlighting relevance and ranking competition. Indexed pages may not appear if other pages are more relevant or user engagement is low. Google’s process involves discovery, crawling, indexing, and ranking for visibility. Focus on high-quality, user-focused content to improve search visibility. Source link
This week’s question about author pages comes from Joylyn: We are working on building author pages for our content, would you mind teaching us best practices for building author archive pages with any SEO best practices. A great question and perfect for me to answer from a branding perspective. Author pages serve to build trust, … Read more
The SaaS business model offers incredible scalability as well as profitability – but only when paired with the right marketing growth strategy. Knowing that the cost of hosting cloud-based applications decreases as user volume increases, SaaS brands must focus on rapid subscriber growth to stay competitive and bring costs down. Many CMOs default to paid … Read more
Description: Laid off with no safety net, I turned my SEO side hustle into a $1M+ freelance business. Learn how to find clients, set rates, and scale your SEO consultancy. Source link
LinkedIn has published its “Skills on the Rise” report, which lists the 15 fastest-growing skills in the U.S. job market. To stay competitive, here’s what professionals should focus on. The Top 15 Skills In Demand for 2025 AI is driving major workplace changes. LinkedIn predicts that by 2030, about 70% of skills in most jobs … Read more
The long-brewing conflict between Google and EU regulators has reached a new milestone. The European Commission has officially issued preliminary findings that Google has violated the Digital Markets Act (DMA) in two key areas that directly impact digital marketers and app developers. What’s Happening With Google Search? Despite Google’s algorithm tweaks over the past year, … Read more
Ready to turn your site into a powerful growth engine in 2025? Watch on-demand as we unpack the strategies top brands use to optimize their sites for better search performance and more conversions in our exclusive webinar. You’ll learn: A comprehensive look at the five core focus areas of website optimization, and why they matter. … Read more
When it comes to luxury fashion, the likes of Louis Vuitton, Chanel, and Gucci are among the most well-known, and rightfully so. These three alone are valued at over $87 billion. Over the last decade and a half, I have had the opportunity to work extensively within this market. Managing PPC in this space is … Read more
Social commerce for marketers has become a strategic growth lever, evolving from a customer retention and engagement channel to a source of revenue generation. Social media sales defy traditional ecommerce with the entire shopping journey taking place in just a few clicks and in one platform, making online shopping more simple than ever. Social media … Read more
Podcasts have an undeniable allure for both their creators and fans. They hit all the right points – accessibility, depth, and variety – and have cemented their top content format status. As of 2024, over 5 million podcasts and 70 million episodes are available worldwide. With that many podcasts, you can be sure there’s a … Read more
