Growth is the mandate for brands each year. One way to grow? Create offerings that appeal to a wider group of people. That’s where inclusive marketing comes in. Inclusive marketing is all about acknowledging the many ways people are different. Brands that do inclusive marketing well authentically infuse the identities they’ve chosen to serve throughout … Read more
This week’s ask an SEO question comes from Jubi in Kerala: “We changed our on-page content recently as keyword positions were nil. After updating the content, the keywords started appearing, but after four weeks the keywords went back to nil. Why is this so, any suggestions? [Page provided]” Great to meet you, Jubi, and thank you … Read more
Microsoft Bing published an announcement stating that the IndexNow search crawling technology is a powerful way for ecommerce companies to surface the latest and most accurate shopping-related information in AI Search and search engine shopping features. Generative Search Requires Timely Shopping Information Ecommerce sites typically depend on merchant feeds, search engine crawling and updates to … Read more
There’s a lot to know about search intent, from using deep learning to infer search intent by classifying text and breaking down SERP titles using Natural Language Processing (NLP) techniques, to clustering based on semantic relevance, with the benefits explained. Not only do we know the benefits of deciphering search intent, but we also have … Read more
The search landscape undergoes its biggest shift in a generation. If you’ve been in SEO long enough to remember the glory days of the all-organic search engine results pages (SERP), you’ll know how much of this real estate has been gradually taken over by paid ads, other first-party products, and rich snippets. Now, the most … Read more
Search marketers assert that Google’s new long-form AI Overviews answers have become the very thing Google’s documentation advises publishers against: scraped content lacking originality or added value, at the expense of content creators who are seeing declining traffic. Why put the effort into writing great content if it’s going to be rewritten into a complete … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): Apple eyes AI-powered search alternatives, threatening Google’s dominance. Apple is reportedly exploring AI search providers like OpenAI and Perplexity for Safari, signaling a potential break from its $20B/year default search deal with Google. Apple execs confirmed Safari … Read more
Instagram is quietly testing a new feature that could change how creators and brands share content — and I’m pretty excited about the potential. In their words: Unlockable reels are designed to encourage “a new, IYKYK way” of engaging with your community. The new Instagram Reels, also called “locked” or “secret code” reels, will require … Read more
With 20.8 million social media users, it’s estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? The first step is to take a closer look at the social media demographics in Australia. From generational trends to platform preferences, we cover the must-know details about Aussie … Read more
A WordPress plugin that automatically posts content scraped from other websites has been discovered to contain a critical vulnerability that allows anyone to upload malicious files to affected websites. The severity of the vulnerability is rated at 9.8 on a scale of 1-10. Crawlomatic Multisite Scraper Post Generator Plugin for WordPress The Crawlomatic WordPress plugin … Read more
Video content is now a driving force behind consumers’ attention in today’s digital era. Gone are the days of simple blog posts and stock images. Social media has transformed what entices clicks, follows, and likes, displaying a consistent stream of highly engaging visual content for users to sift through. Visual content, particularly in the form … Read more
A Google engineer’s redacted testimony published online by the U.S. Justice Department offers a look inside Google’s ranking systems, offering an idea about Google’s quality scores and introduces a mysterious popularity signal that uses Chrome data. The document offers a high level and very general view of ranking signals, providing a sense of what the … Read more
Google’s Search Relations team recently shared insights about how the search engine handles HTTP status codes during a “Search Off the Record” podcast. Gary Illyes and Martin Splitt from Google discussed several status code categories commonly misunderstood by SEO professionals. How Google Views Certain HTTP Status Codes While the podcast didn’t cover every HTTP status … Read more
When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at the wall. Every day was a scramble to come up with something — anything — to post. Some days it was a motivational quote; other days, it was a rushed product promo. Engagement was inconsistent, … Read more
Tariffs – and other international trade turbulence – tend to live in the operations or finance side of the house. In reality, these shifts disrupt marketing, media efficiency, and PPC strategy more than many brands are prepared for. When the ripple effects hit, they often show up first in your performance metrics. This month’s Ask … Read more
Mordy Oberstein, a search marketing professional whom I hold in high esteem, recently shared the provocative idea that referral traffic is not a brand’s friend and that every brand, as it matures, should wean itself from it. Referrals from other websites are generally considered a sign of a high-performing business, but it’s not a long-term … Read more
Google’s John Mueller has clarified that all links within AI Overviews (AIOs) share a single position in Google Search Console. SEO consultant Gianluca Fiorelli asked Mueller how Search Console tracks position data for URLs in Google’s AI-generated answer boxes. Mueller referenced Google’s official help docs, explaining: “Basically an AIO counts as a block, so it’s … Read more
Google launches a generative AI certification with free training, focusing on Google’s tools. Is this credential worth adding to your resume? Google has launched a generative AI certification program. The certification is focused exclusively on Google’s own AI tools. The certification exam costs $99, but all training materials are free. Source link
