The last year has been quite eventful within the WordPress ecosystem, marked by discussions and disputes that have prompted some to question the long-term sustainability of the platform and consider exploring alternative solutions. However, when you dive deeper into these concerns, they pale in comparison to WordPress’s enduring strengths as a product and its unmatched … Read more
Imagine running campaigns that adjust bids perfectly for every auction, targeting the right user at the right moment. That’s the promise of Smart Bidding in Google Ads. For PPC marketers, especially for beginners, Smart Bidding can feel like an enticing but sometimes overwhelming tool. Between algorithm updates, new automation options, and ever-changing PPC best practices, … Read more
Your WordPress theme encapsulates your brand and helps provide a good user experience. But people often forget about the search engine optimization aspect of it. A WordPress theme that isn’t SEO-friendly (or worse, is bloated and slow) can be a real hindrance in the fiercely competitive battle to land on top of the search engine result … Read more
Voice search is increasingly important and optimizing for voice search is essential for businesses to stay competitive in today’s SEO market. In the US and UK, 28% of consumers claim to use voice assistants daily, which is well over a quarter of users. This guide presents eight strategies for voice search optimization, including conversational keywords, … Read more
Google has released its first major update to the Search Quality Rater Guidelines since March. Human evaluators use the Search Quality Rater Guidelines (PDF link) to assess the quality of search results. Although these guidelines don’t directly affect rankings, they provide useful insights into what Google views as high-quality content. This update reflects Google’s evolving … Read more
With all the uncertainty surrounding the TikTok ban (which is on pause as of writing this article), creators who have built massive followings on the platform are understandably concerned about what the future holds. TikTok has been a game-changer for short-form video content, helping countless creators reach new heights in their careers, connect with global … Read more
Social media is where culture thrives. It shapes news, influences purchases and fuels activism. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a … Read more
Marketing jobs are increasing, and many professionals are satisfied with their roles. However, rapid changes in technology and work environments pose new challenges. The LinkedIn Marketing Jobs Outlook report offers insights into the changing job market and strategies for career growth. Here’s all the data from the report that you need to know. Marketing Jobs … Read more
![What Is Content Seeding & How Does It Work? Here’s the Expert Take [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/content-seeding-1-20250123-2593003.webp.webp "What Is Content Seeding & How Does It Work? Here’s")
Way back in the day, I participated in a kid’s gardening competition and won! Through my years in marketing, I’ve realized that gardening and marketing have a lot in common — especially when it comes to content seeding. Every summer, I start a vegetable garden. I purchase seeds, plant them, tend to them, and, with … Read more
Creating content for your audience involves much more than sprinkling the right keywords throughout your website. To truly resonate with potential customers and drive conversions, you need to understand your audience’s journey and tailor your content to align with each stage of your sales funnel. By developing an editorial calendar that not only meets business … Read more
![Silent But Mighty: How Soundless Videos Are Winning Social Media [+ 2025 Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/Soundless-Videos-We-Love.png "Silent But Mighty: How Soundless Videos Are Winning Social Media")
You’ve just created the perfect video. The music hits at all the right moments, your voiceover is crisp, and that trending sound bite? Chef’s kiss. But here’s the plot twist – most of your audience will never hear any of it. Welcome to the reality of modern content consumption, where your masterpiece is more likely … Read more
A legal document filed in federal court formally notifies that Automattic and Matt Mullenweg have added new representation, a lawyer who has previously represented Meta and Facebook. The new documentation is formally called NOTICE of Appearance. There may be an additional legal filing that may indicate that the previous legal team may no longer be … Read more
Big news from Meta: Threads, the platform everyone rushed to last summer, is officially testing ads. In its announcement today, Threads is launching an image ads test with select brands in the United States and Japan. For now, this is just a trial run with a handful of brands, but it’s a clear sign that … Read more
Who’s up for a treasure hunt? No, we’re not after gold doubloons, but something equally valuable: top rankings on search engine results pages (SERPs). Keyword mapping will show us where X marks the spot. Your site’s content is the key to climbing SERPs and reaching your users where they are. An important element for effective … Read more
Short-form videos are no longer a passing trend – they are here to stay. Short clips on platforms like TikTok, Instagram Reels, and YouTube Shorts have taken over our feeds and continue to thrive on social because of their sharply edited content and low investment requirement. With YouTube Shorts boasting over 50 billion daily views … Read more
As an entrepreneur, your time and energy are likely getting pulled in several different directions. While you may get energy from the passion you have for designing products, planning marketing, and setting up your store, you may not have that same energy when it comes to bookkeeping! But it is just as important as any … Read more
Google’s John Mueller shared his insights on how to approach SEO for AI Search in an interview published on YouTube. The discussion also touched on what SEOs should do in 2025 given the realities of what users want. The video discussion was hosted by Mike Grehan on his new marketing podcast titled, Inside Marketing With … Read more
![Does Google Favor UGC? Reddit Leads In Search Growth [STUDY]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/Does-Google-Favor-UGC-Reddit-Leads-In-Search-Growth-STUDY.jpg "Does Google Favor UGC? Reddit Leads In Search Growth [STUDY]")
This past year was a big one for SEO, with major changes in how Google ranks content. According to SISTRIX’s latest IndexWatch report, the year’s biggest winners were platforms focused on user-generated content (UGC), AI-powered tools, and large ecommerce brands. Reddit emerged as the leader among standout performers, but its dominance raises questions about Google’s … Read more
