In 2025 the landscape for social media platforms is changing. Users are shifting networks and joining even more apps than before. According to The Sprout Social Index™, 30% of people plan to use social more in 2025, while 56% plan to keep their usage the same. So what does this mean for brands who want … Read more
What has no physical presence and haunts every entrepreneur’s dreams? No, I’m not talking about actual ghosts. I’m talking about building a ghost e-commerce brand! Many entrepreneurs dream of opening their own ecommerce store, selling products and services online, and growing their own businesses in the process. However, one major barrier is that a physical … Read more
ChatGPT referrals to publishers increased with the introduction of web search, but remain a minor share of overall traffic. ChatGPT referrals to publishers are growing eightfold but remain under 0.1% of total traffic. The New York Post, The Guardian, and Forbes saw the most ChatGPT-driven visits. Traditional search engines still drive majority of publisher traffic. … Read more
Trying to show off all your great digital content on social media can be tricky at the best of times. Should you direct followers to your company website? What about a current offer? Or even your other social accounts? Well, you have to choose, as you can only put one link in your bio! Or … Read more
The European Commission is reportedly preparing to charge Google with not fully complying with the Digital Markets Act (DMA). According to sources, Google’s recent tweaks to its search algorithms haven’t satisfied regulators’ requirements, prompting the EU to step up its scrutiny. Key Details Under the DMA, tech companies are expected to offer a level playing … Read more
The dreaded question of social media marketers everywhere: “Why am I losing followers on Instagram?” I spent years in the trenches as a social media editor for media brands and know the daily toil it takes to keep up with the latest media trends, platform updates, and more. Inevitably, a situation arises where you are … Read more
Hostinger announced a new service called Hostinger Horizons that allows anyone to build interactive online apps (like an AI-based website builder) without having to code or hire programmers. The new service allows users to turn their ideas into web applications by prompting an AI to create it. AI Democratizes Entrepreneurship In the early days of … Read more
Designing an optimized landing page isn’t just a task — it’s an art form. If you want a landing page that doesn’t just exist but actively converts, you need to master the craft of conversion-centered design (CCD). Ready to level up? CCD is the science of crafting experiences laser-focused on achieving a singular business goal. … Read more
Expanding your Google Ads campaigns to international markets sounds exciting – until you realize just how many settings can make or break your results. If you assume that what works in your home country will work everywhere, think again. From currency mismatches to targeting mishaps, international PPC comes with a unique set of challenges. To … Read more
Key takeaways: The goal of accessible design is to help everyone enjoy your content. There are many ways to make an email accessible including left-justifying your text, using a minimum font size, and more. It’s better to take small steps towards accessibility than none at all. Email design is more than pretty decoration and interesting … Read more
Google Ads just rolled out an update to Responsive Search Ads (RSAs), and while it may not seem groundbreaking at first glance, it could have a noticeable impact on how advertisers optimize their campaigns. This update focuses on how Google assembles ad assets, giving marketers more control over messaging while still leveraging AI-driven automation. If … Read more
![Artificial Intelligence - The Incredible Scale of AI Capital Investments by Big Tech [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/Artificial-Intelligence-The-Incredible-Scale-of-AI-Capital-Investments.jpg "Artificial Intelligence - The Incredible Scale of AI Capital Investments")
Five tech companies—Alphabet, AWS, Meta, Microsoft, and Oracle—are projected to make a whopping $234 billion in AI capital investments this year alone. That’s according to an analysis conducted by Visual Capitalist of JP Morgan Asset Management data. An infographic (below) delves into the race to hyperscale AI among major tech companies. It looks how capital … Read more
In a recent social media discussion, Rene Ritchie, YouTube’s Creator Liaison, addressed questions about how Google traffic affects YouTube recommendations. The conversation centered on whether brief view durations from Google Search referrals could negatively impact a channel’s performance. There is concern that if viewers only watch a video for a short time, this behavior might … Read more
Struggling with expensive ads and inconsistent leads? Learn how I drive 60,000 monthly visitors using inbound marketing. No ads, just traffic and conversions Source link
Our question today follows well from the one I addressed previously, which is all about metadata for images. This time, it focuses specifically on one aspect of metadata: “Is there any SEO benefit to image geolocation data?” Before I answer this question, it’s important that we all get on the same page about what geolocation … Read more
WordPress.com updated their 100-year domain and hosting plan, unlocking the opportunity to secure a domain name for a one hundred year period for only $2,000. The new service is a breakout from the 100-year plan which is another offering that includes hosting and other benefits for $38,000. 100 Year Domain Name Registration The new domain … Read more
What was considered best practice yesterday does not hold true today and this is especially relevant when it comes to XML sitemaps, which are almost as old as SEO itself. The problem is, it’s time-consuming to sort valuable advice from all the misinformation on forums and social media about how to optimize XML sitemaps So, … Read more
Google’s Martin Splitt answers whether adding an audio version of a blog article will impact the page’s search ranking. Adding audio to blog posts won’t boost SEO directly. Audio enhances user experience and accessibility. Happy users can lead to more shares and links. Source link
