![What Is Marketing Operations? [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/What-Is-Marketing-Operations-Infographic.jpg "What Is Marketing Operations? [Infographic]")
This piece looks at four marketing ops responsibilities: building and maintaining systems, managing cross-functional projects, handling email and CRM systems, and managing and analyzing data. Read the full article at MarketingProfs
Marketers say their customer data platform and email marketing platform are the top marketing technologies that they can’t live without, according to recent research from Oracle and Ascend2. Read the full article at MarketingProfs
Blockchain technology is a distributed database that allows for secure, transparent, and tamper-proof transactions. Transactions are verified by all nodes on the network, which makes it difficult for hackers to hack into the system. However, blockchain technology is still in its early stages and there is room for improvement. Companies that are willing to experiment … Read more
Taking customer feedback on social media can be brutal. It’s like standing on a stage getting hit by flying vegetables. A possible alternative is to build an online community, which comes with added benefits for both your brand and your customers. Read the full article at MarketingProfs
Jena Apgar I am now the CEO & Marketing Strategist at Warfare Marketing, a Veteran owned, Profit Driven, Marketing Strategy Agency for small to mid-sized firms focused on bringing in qualified leads and sales 24/7 that drive the bottom line. Source link
![Four Ways Conversational AI Can Boost Conversions [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/Four-Ways-Conversational-AI-Can-Boost-Conversions-Infographic.jpg "Four Ways Conversational AI Can Boost Conversions [Infographic]")
Learn four ways the technology can help increase conversions: speeding up lead engagement, identifying bad leads, enabling around-the-clock availability, and shortening the sales cycle. Read the full article at MarketingProfs
Nowadays it’s impossible to scroll through your Instagram feed without coming across at least one — if not several — attention-grabbing videos known as Reels. Dubbed the TikTok Clone, Instagram Reels were released in 2020 and consist of short videos up to one minute long. The feature has overtaken the app’s photos-first philosophy as 91 … Read more
Eye of newt… scale of dragon… whoops, wrong recipe. You want to know what goes into a power page–the top-ranking internet content that makes Google sing your praises. Check out this article to learn the most important ingredients. Read the full article at MarketingProfs
Privacy concerns about the Internet have been around since it broke into the mainstream from the academic world. But, for decades, the voices warning us about the dangers inherent in it were considered little more than prophets of doom, paranoid maniacs yelling in the desert. But then, the likes of Julian Assange and Edward Snowden … Read more
Working in PR and media relations means no day will ever be the same, so it’s imperative that you roll with changes and adjust how you work. These four tips can help. Read the full article at MarketingProfs
Adding more hashtags to Instagram posts doesn’t tend to help boost views, according to recent research from Social Insider. Read the full article at MarketingProfs
Although the sales team shouldn’t function exactly like your significant other (at least, we hope not), marketing leaders can learn a lot about alignment from how a marriage endures. Check out these four lessons. Read the full article at MarketingProfs
Tesla Inc (NASDAQ:TSLA) CEO Elon Musk is not joining Twitter Inc (NYSE:TWTR)’s board of directors after acquiring a 9% stake in the company for $2.9 billion. Amid the purchase, some employees were concerned about the platform’s content moderation given Musk’s free-speech advocacy. “For The Best” As reported by Fox Business, Twitter CEO Parag Agrawal announced via Twitter … Read more
![Engagement Trends for Four Major Social Networks [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/Engagement-Trends-for-Four-Major-Social-Networks-Infographic.jpg "Engagement Trends for Four Major Social Networks [Infographic]")
This infographic explores benchmarks based on an analysis of engagement (likes, comments, shares, etc.) on 27 million posts on Instagram, Facebook, Twitter, and TikTok. Read the full article at MarketingProfs
We’ve done a lot of hiring over the years and one of the questions we’ve asked ourselves has been: is is better to have new Buffer teammates who will be on the same team start at the same time or to stagger their start dates? We’re a relatively small team and since we’ve been actively … Read more
Nearly half of HR leaders believe that meeting culture–the length, frequency, and outcomes of meetings–is a major challenge for their company, according to recent research from Time Is Ltd. and Ascend2. Read the full article at MarketingProfs
Imagine this… you wake up one morning and are told that you’re running a marathon that day. You have not prepared for the marathon, but you need to head to the starting line within an hour. Running this marathon was not your idea. You have considered running one in the past, but have never thought … Read more
Complying with customer data rights doesn’t mean just checking a few boxes and moving on. Your entire organization must shift in the way it views and processes customer data. Here are some tips to get started. Read the full article at MarketingProfs
