How do you know you’ve created a great piece of content? Pageviews? Social shares? Those are nice, but we really want to see content generate leads. Here are some tactics that can help. Read the full article at MarketingProfs
Ideas for social content can strike at any time (does anyone else think of them right before going to sleep?) but they’re rarely fully formed or immediately ready to share. You might need to create a new video, flesh out some copy, or run your idea past another person. Plus, there are just about a … Read more
DigitalMarketer The lovely content team here at DigitalMarketer works hard to make sure you have the best blog posts to read. But some posts require a group effort, and we decided to stop the rock-paper-scissors tournaments that decided the byline so that we had more time to write. Besides, we all graduated from kindergarten: we … Read more
B2B companies with a product-led growth strategy tend to start out with individual, self-serve customers but then scale to sell to lucrative enterprise buyers. At that point, you shouldn’t ignore your self-serve market. You can do both. Read the full article at MarketingProfs
In 2021, we geared up for our first hiring push in the Customer Advocacy team (our customer support team) for quite a while. Due to strategy and personnel changes, we would need to hire five new Advocates throughout the year, which is more than we’d hired in any year since 2016. Between hiring and other … Read more
Blockchain technology is a powerful innovation and an effective alternative to the traditional Internet. Users on the blockchain can securely trade any digital goods into the peer-to-peer non-fungible token or NFT marketplaces available online. It offers several art creators worldwide a huge price value for their artworks in a robustly protective ownership record management system. … Read more
Option 1: keep track of campaign data and metrics and do all the reporting by yourself, which can lead to exhaustion and human error. Option 2: let Data Studio do it for you. Let this article be your guide to the better option. Read the full article at MarketingProfs
![Adapting Marketing Measurement to a Post-Cookie World [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/03/Adapting-Marketing-Measurement-to-a-Post-Cookie-World-Infographic.jpg "Adapting Marketing Measurement to a Post-Cookie World [Infographic]")
This infographic from InfoTrust explores how to protect privacy without sacrificing data quality. Read the full article at MarketingProfs
B2B marketers are participating in professional training, but too often it’s not helping them improve business results, according to recent research from MarketingProfs. Read the full article at MarketingProfs
B2B marketers say the biggest benefits of a data-driven demand generation strategy are better lead quality and better customer experiences, according to recent research from Act-On and Ascend2. Read the full article at MarketingProfs
As the post-pandemic network continues to move slowly forward, IoT technology will assist the emissions cut, and slow the destruction of our world’s climate change. However, we know 5G will be challenged in many areas — and we’ll likely still have issues with getting chips well into 2023. P.T. Barnum was always on the cutting … Read more
Apple’s email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But it’s time to rise to the challenge and admit that open rate doesn’t matter much, anyway. Here are four things that do. Read the full article at MarketingProfs
![Creative Best Practices for TikTok [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/03/Creative-Best-Practices-for-TikTok-Infographic.jpg "Creative Best Practices for TikTok [Infographic]")
Which creative approaches drive brand impact on TikTok? To find out, the social network and IPSOS teamed up to conduct a meta-analysis of 296 brand lift studies across multiple verticals. Read the full article at MarketingProfs
Your ability to track conversions is one of the most important foundational pieces of knowledge you can have in the world of paid advertising. Biggest Mistake Marketers Make With Paid Ads The number one mistake we see marketers make across all advertising networks is incomplete or non-existent conversion tracking. Google and Facebook are the closest … Read more
Q: I see so many influencers posting details of their personal lives on social media and I’m wondering if I should do the same. I’m the face of my small business so should I share personal posts (kids, pets, daily life) on my business account, or keep it totally separate? Many influencers build their businesses … Read more
High conversion rates for your content can be elusive, but a solid way to get there is by ensuring your prospects are being served exactly what they need–and in the right order. Check out these tips for aligning content to each customer journey. Read the full article at MarketingProfs
A growing number of companies are deploying sophisticated predictive models powered by artificial intelligence and machine learning, and many are using them to inform critical decisions. Yet even the most advanced models couldn’t predict the arrival of the COVID-19 pandemic or Russia’s invasion of Ukraine — which serve as ongoing reminders of the limitations that … Read more
We’ve all seen the cute dog videos that flood our Instagram feed on National Dog Day and the artfully shot latte photos for National Coffee Day. These holidays might not be celebrated the world over, but they can be fun way to engage online. In this post, we’ve outlined a calendar of all of … Read more
