Whether you realize it or not, you’re familiar with Web 2.0 already. You navigated to our website, clicked on this article, and you’re now reading it. Consider yourself a Web 2.0 aficionado. Web 2.0 is the web you’ve grown to know over the past 15-ish years. It’s the web that marketers have learned to use … Read more
People always tell you that building a business isn’t a quick and easy journey and that the “overnight success” stories you see tend to downplay the years of work that go into creating that success. So, when I started my innovative undergarments company, Perkies, I expected it to be about the journey, not the destination. … Read more
Since the COVID-19 pandemic took hold of the world in 2020, we have all had to find new ways to live while containing the spread of the virus. But, again, technology came to the rescue by allowing us all to work from home and stay in contact with loved ones via video calls. Quickly, video … Read more
![Four Social Media Design Trends for 2022 [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/Four-Social-Media-Design-Trends-for-2022-Infographic.jpg "Four Social Media Design Trends for 2022 [Infographic]")
This piece looks at four graphic design and styling approaches that marketers can use to make their social content feel more timely and original this year. Read the full article at MarketingProfs
The number of marketers on LinkedIn who changed jobs jumped by nearly a third in 2021, according to recent research from the professional social network. Read the full article at MarketingProfs
Your team has a backlog of features to implement, and you’re the product owner. The issue is that your team is overworked, and no one knows where to begin or how to prioritize duties. This is where a user story map template might be beneficial! What is User Story Mapping and How Does it Work? … Read more
PR seems firmly tied up in a company’s brand reputation vs. money-making ventures. But that perception needs to change, argues this article. Read the full article at MarketingProfs
Artificial intelligence as a service (AIaaS) refers to the use of pre-trained machine learning algorithms, robotic process automation (RPA) to natural language processing (NLP) in the cloud to automate business processes. In this respect, it is similar to software as a service (SaaS). However, AIaaS allows business users to access AI models without requiring advanced … Read more
![What Is Curated Content? Eight Things to Know [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/What-Is-Curated-Content-Eight-Things-to-Know-Infographic.jpg "What Is Curated Content? Eight Things to Know [Infographic]")
This infographic covers the eight things that make curated content what it is, and also looks at best-practices you can follow to ensure it is effective for your business. Read the full article at MarketingProfs
You have a great customer feedback program that gets you a mountain of data. But how do you spin that data into problem-solving gold? Here are three lessons from companies that successfully did just that. Read the full article at MarketingProfs
Lorde says, “Maybe the Internet raised us” in her song, A World Alone. This line stuck with me when I first heard the song and remains with me today, especially when considering what shapes my behaviors and quirks. I grew up and came of age in a world where people loved to share every little … Read more
If you’ve never heard of a T-shaped marketer, you might think we just made it up. But, we swear—it’s a thing. And it’s a pretty big deal. The reason being a T-shaped marketer is something all expert marketers strive for is because it allows them to do more as a marketer. It gives them a … Read more
When cookies are no more, we’ll need to get data directly from customers. The best way to do that? Offer great experiences in exchange for information. Read the full article at MarketingProfs
New COVID variants appear as we return to our world, altering our lives. It seems there is already another variant that has popped up in the last week to add to our Greek alphabet. 2021 was the year of IoATD (Internet of All Things Digital — I’m making that acronym up) — But the virtual … Read more
Full-time workers would like to see their employers prioritize work-life balance and invest more in team-building events to foster a stronger company culture, according to recent research from HubSpot. Read the full article at MarketingProfs
Contrary to their name, small businesses provide big dividends to the U.S. economy. Not only do they generate 44 percent of economic activity, but they also create over 60 percent of net new jobs and inspire American innovation. And while the industry is mostly dominated by men, women are increasingly making gains as small business … Read more
How do you know you’ve created a great piece of content? Pageviews? Social shares? Those are nice, but we really want to see content generate leads. Here are some tactics that can help. Read the full article at MarketingProfs
Ideas for social content can strike at any time (does anyone else think of them right before going to sleep?) but they’re rarely fully formed or immediately ready to share. You might need to create a new video, flesh out some copy, or run your idea past another person. Plus, there are just about a … Read more
