Luxury airline Beond has announced it will offer Apple Vision Pro headsets to select passengers on flights to the Maldives by mid-2024. Passengers will be able to take advantage of “unrivaled onboard content, coupled with immersive experiences showcasing the best of the Maldives,” according to a press release. The airline plans to provide its customers … Read more
In an era where consumers are bombarded with endless choices and digital noise, standing out as a brand is more challenging than ever. Enter experience marketing – a strategy that transcends traditional advertising by focusing on creating immersive, memorable interactions. This innovative approach leverages the elements of surprise, delight, and reciprocity to forge strong emotional … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Proving the link between investment in corporate communications and business outcomes has always been hard. But it is getting easier. Especially in times of economic uncertainty, the value of communications is often overlooked, or viewed … Read more
You’ve probably received dozens of spammy, impersonal direct messages (DMs) in your social media inboxes that you never bothered replying to. Think messages from people who misspell your name, are clearly looking to sell you something you don’t need, or are just copy-pasting text en masse. It’s little wonder that DMs get a bad rap, … Read more
In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. Among these strategies, giveaways stand out as a powerful tool. They are more than just a means to distribute free products; they are a conduit for creating a lasting impression, fostering community engagement, and enhancing your brand’s … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! B2B marketing has faced major disruption over the past decade. Today’s B2B marketers must be nimble, ready to adjust strategies at a moment’s notice and anticipate the next big trend before it arrives. In recent … Read more
Match Group and OpenAI have signed a deal that will see the dating app giant receive over 1,000 ChatGPT enterprise licenses for its employees, as reported by TechCrunch. The company behind apps such as Tinder, Match, OKCupid, Hinge, and PlentyOfFish explained its plans to leverage AI across a variety of its apps in its Q4 … Read more
My company, Galan Leather Co., sells a fairly niche product: handmade leather and wood writing accessories, plus other craft goods that writing and stationery enthusiasts will appreciate. Because of that, we’ve found that the most effective way to market to our audience is via very niche channels: specifically, micro-influencers on YouTube. Given our products’ aesthetic … Read more
The Brand Revolution Begins Here Imagine if a single shift in your approach could revolutionize your brand’s impact. That’s the power ofa meticulously crafted brand strategy. I’m Adrian Boysel, and over the last 17 years, I’ve mastered theart of brand storytelling, transforming businesses into iconic brands. In this article, I’ll share insights from my own … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Content marketing is invaluable for communicating with customers and providing them with consistent value. It’s one of the most important elements of your marketing strategy for creating brand awareness, generating leads, nurturing them throughout the … Read more
Instagram Stories have completely changed how creators and brands use Instagram. The short, vertical images and videos that disappear after 24 hours offer a whole new way to connect with your followers. From offering your followers a sneak peek behind the scenes to using the huge variety of fun stickers available in this part of … Read more
Launched in 2005, YouTube now stands as the second largest search engine after Google. Almost 2.7 billion people use YouTube worldwide every month and 87.7% of those users access it on their mobile phones. Owing to the large number of video content available on the platform, you want to ensure that yours stands out. To … Read more
Southern Water, a leading water utility company in the South East of England, has announced a significant data breach, potentially impacting between 235,000 and 470,000 of its customers. The breach, which occurred in January, saw hackers accessing sensitive customer information during a cyberattack. The company, serving millions across the region, disclosed that “5 to 10 … Read more
Have you ever wondered if the article you’re reading online was written by a human or an AI? In today’s quickly evolving digital landscape, distinguishing between human-crafted and AI-generated content is becoming increasingly challenging. As AI technology rapidly advances, the lines are blurring, leaving many to question: Can we really trust AI content detectors to … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! In 2010, I dropped out of college to start a social-listening marketing technology company. Social media was in its awkward teenage years. We didn’t know it then, but we were starting one of the first … Read more
In 2024, we’re getting a bonus day in February. Leap Day rolls around on February 29 only once every four years, and baking it into your social media marketing plan offers a fun way to connect with your audience and customers. In this article, I’ll walk you through nine out-of-the-box ways to celebrate Leap Day … Read more
It’s called “Cyber Wargaming 2024,” and it’s being conducted under the supervision of the Central Bank of the UAE and the UAE Government’s Cyber Security Council. Cyber Wargaming was a big success for the second games in 2022 in the Middle East — the UAE Banks Federation (UBF) organized the third edition of Cyber Wargaming … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! These days every company is a technology company. Tech is at the core of every industry and every function. And marketing is no exception. I’ve built my career at the intersection of marketing and high … Read more
