Have you ever wondered if the article you’re reading online was written by a human or an AI? In today’s quickly evolving digital landscape, distinguishing between human-crafted and AI-generated content is becoming increasingly challenging. As AI technology rapidly advances, the lines are blurring, leaving many to question: Can we really trust AI content detectors to … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! In 2010, I dropped out of college to start a social-listening marketing technology company. Social media was in its awkward teenage years. We didn’t know it then, but we were starting one of the first … Read more
In 2024, we’re getting a bonus day in February. Leap Day rolls around on February 29 only once every four years, and baking it into your social media marketing plan offers a fun way to connect with your audience and customers. In this article, I’ll walk you through nine out-of-the-box ways to celebrate Leap Day … Read more
It’s called “Cyber Wargaming 2024,” and it’s being conducted under the supervision of the Central Bank of the UAE and the UAE Government’s Cyber Security Council. Cyber Wargaming was a big success for the second games in 2022 in the Middle East — the UAE Banks Federation (UBF) organized the third edition of Cyber Wargaming … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! These days every company is a technology company. Tech is at the core of every industry and every function. And marketing is no exception. I’ve built my career at the intersection of marketing and high … Read more
A significant portion of our social interactions occurs in a realm unseen and untracked: welcome to the world of Dark Social. Chances are, you’ve copied a link and shared it in your group chat a thousand and one times. Or a friend has asked for a restaurant recommendation, and you share a link with them. … Read more
![Marketing Strategy - The State of B2B Marketing Pipeline Growth in 2024 [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/02/Marketing-Strategy-The-State-of-B2B-Marketing-Pipeline-Growth.jpg "Marketing Strategy - The State of B2B Marketing Pipeline Growth")
What are B2B marketers’ pipeline growth goals for 2024? How are they planning on meeting these goals? To find out, Pipeline360 and Demand Metric surveyed 400 B2B marketers in North America and the UK. An infographic (below) covers key findings from the research. It looks at marketers’ goals, what’s affecting the pipeline, and how to … Read more
Here’s the flashy version of my story: Last fall, I posted a Reel to my business’ small Instagram account and backed it with $75 a day in ad spend. Within a week, the Reel had over one million views. Now, less than a year after launching my AI-based healthy eating app, I have an Instagram … Read more
The components of your antiquated desktop computer, laptop, TV, and other electronics include valuable metals like copper and gold. Tiny businesses are profiting from the e-waste industry’s unrealized potential by recycling outdated electronic circuit boards and can earn up to $85,000 daily. The projects will probably keep growing because there are estimated to be $55–60 … Read more
Buffer has been in business for 13 years now, and we’ve had transparent salaries for 10 of those. This means that for over a decade, all Buffer salaries have been publicly viewable, and we’ve shared our approach to salaries and the formula we based them upon openly. We’ve maintained transparent salaries through significant market (and … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! “Ethical marketing practices.” Surely the phrase is an oxymoron. Or is it? Today, many people want to be more environmentally and ethically conscious when making product purchases. At the same time, many businesses are considering … Read more
Pocket Pair’s new action-adventure survival game, Palworld, has surpassed two million concurrent Steam players, achieving the second-highest peak in the platform’s history. It has been five days since its release, and the game has already sold over seven million copies. Apart from Palworld, PlayerUnknown’s Battlegrounds holds the all-time concurrent player record at just over 3.2 … Read more
OK, I’m going to call it: Threads is here to stay. After a record-breaking start, Threads is fast proving that it was no fly-by-night fad but a force to be reckoned with among the other social media giants. Threads by Instagram now has an estimated 160 million monthly active users and counting. To put that … Read more
Google Analytics 4 (GA4) was announced in October 2020 as the next measurement solution to replace Universal Analytics(UA). GA4 was designed to improve privacy standards in collecting measurements and incorporates more AI and machine-learning than UA. Google announced that GA4 would replace Universal Analytics in July 2023 and historical data would not transfer from UA … Read more
From the moment I started my company, Motif Skincare, I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. As such, the primary goal was to create products that truly made a difference … Read more
social media is the advertising channel marketers are most likely to increase spend on in 2024, and print is the channel marketers are most likely to decrease spend on, according to recent research from Mediaocean. The report was based on data from a survey conducted in November 2023 among 1,085 marketers who work for brands, … Read more
Larian Studios founder and CEO Sven Vincke hits out at the recent comments made by Ubisoft’s Director of Subscriptions Phillippe Tremblay. Tremblay made the headlines for all the wrong reasons after comparing digital gaming ownership to that of Netflix or Spotify subscriptions. This would mean gamers could only access the titles laid out by the … Read more
Revenue operations (RevOps) is an organizational approach that aligns teams, workflows, and strategies through a unified revenue lens with goals and metrics focused on revenue growth. In past years of economic uncertainty, the need to prove return on investment (ROI) has led many businesses to adopt RevOps as a cross-organizational strategy. However, its definition and … Read more
