Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! In today’s competitive market, customers expect highly personalized and timely brand interactions. Customer experience is paramount: 80% of customers say the experience a company provides is just as important as its products. Delivering high-quality customer … Read more
Link sharing on social media is always an adventure. Some social media platforms make it easier than others — Instagram allows you to link directly from your Stories and in your bio — but adding a link to your TikTok bio is still a fiddly process. In this article, I’ll walk you through exactly how … Read more
“Link in my bio!” is a common phrase uttered by every creator and small business owner on social platforms. If you don’t already know, a link in bio is the URL attached to your social media bio. Almost all major social media sites have them. Buffer’s different links in bio Link in bio tools helps … Read more
This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a niche concept, reserved for selective people. Well, those days are long gone! Today, the landscape is buzzing with activity, as brands and … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): Google’s Gemini model leads in AI chatbot rankings. Google’s latest AI model, Gemini-Exp-1114, has reached the top position in the Chatbot Arena leaderboard, tying with OpenAI’s GPT-4o and surpassing other models like OpenAI’s o1-preview. It excels in … Read more
As we approach 2025, the digital marketing landscape continues to evolve at an unprecedented pace. It’s a world full of shiny new tools, AI-driven tactics, and the latest buzzwords—but succeeding in this ever-changing environment requires more than just chasing trends. True success comes from having a clear, adaptable strategy that aligns with your goals. That’s … Read more
Remember the early days of Instagram, when your customization options were limited to which hazy, oversaturated, or sepia filter to apply to your photos? I wouldn’t quite call them the good ol’ days since, as a long-time Instagrammer, I love all the platform’s new options for tailoring your user experience. But as much as I … Read more
For most websites, the homepage represents your brand’s first interaction with your audience on your website. As the catch-all landing page where people will be sent by default, your homepage needs to cater to a breadth of user needs and intent. Consider your homepage as your shop window. It showcases your most valuable content, positions … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Ask PR professionals what keeps them up at night, and nine times out of ten they’ll say the shrinking media landscape. I don’t need to recount the specific stats about repeat layoffs at major publications, … Read more
In the context of B2B marketing, demand intelligence is a consolidation of data from various sources filtered through an actionable lens to provide critical insights. This data can be utilized to anticipate client demand and implement targeted strategies to engage key stakeholders. Simply put, demand intelligence enables marketing and sales teams to identify who is … Read more
I went from occasional AI user to power user in months. How? My mindset for how to approach AI evolved. Now, I reach for AI every day. I once read that professionals aren’t going to be replaced by AI, rather, they will be replaced by other professionals who use AI. This idea that someone who … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): The EU releases draft guidelines for general purpose AI regulations. The European Union unveiled its initial draft of a Code of Practice for general purpose AI models, outlining transparency, copyright compliance, and risk mitigation standards. This draft … Read more
There are no definitive “growth hacks” for increasing your number of followers on Instagram — but there are still plenty of things you can do to build your Instagram growth strategy. Here are 13 steps you can take for organic Instagram growth, in the order we recommended doing them. Before we dive in: If you’re … Read more
In the digital era, consumers interact with brands through a range of platforms and devices — such as social media, display ads, and video on mobile, desktop, tablet, and connected TV (CTV). This diversity in touchpoints creates both opportunities and complexities for marketers. To navigate this landscape effectively, a robust measurement strategy is essential. This … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): OpenAI’s full o1 model leaks, revealing advanced capabilities. OpenAI’s anticipated o1 model, set for release this year, was unexpectedly leaked, showcasing enhanced reasoning abilities, image analysis, and tool access. Users could briefly access the full version, which … Read more
Competitor analysis can be hard. It’s particularly hard (and confusing and incredibly time-consuming) if you’re relatively new in business. Most of the data is ridiculously difficult to get. Even if you manage to dig something up, you always seem to be left with more questions than answers. How did they manage to get $10M in … Read more
What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers at Plural Strategy surveyed marketers in the US and also conducted an analysis of published data on marketing spend and insights from the … Read more
This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. Having the right SEO AI tools in your martech stack can help you: Streamline your content production. Automate complex SEO processes. Do less “busy” work and more stuff that moves the needle. Take the guesswork out of your strategies. … Read more
